YÖNETİM VE ORGANİZASYONDA DİJİTAL LİDERLİK: ZORLUKLAR, FIRSATLAR VE YÖNTEMSEL YAKLAŞIMLAR

Abstract

Bu çalışma, dijital liderliğin örgütler üzerindeki etkisini incelemekte ve dijitalleşme sürecinde dijital liderlerin karşılaştığı zorluklar ile fırsatlara odaklanmaktadır. Çalışma, dijital liderliğin; örgütsel verimliliğin artırılması, inovasyon kapasitesinin yükseltilmesi, maliyet tasarrufu sağlanması ve veri odaklı stratejik planlamanın iyileştirilmesi gibi avantajlarını vurgulamaktadır. Ayrıca çalışma, dijital liderlerin değişime direniş, veri güvenliği ve iletişim sorunları gibi zorlukları nasıl yönettiklerini ve bu engelleri aşmak için uyguladıkları stratejileri ayrıntılı olarak ortaya koymaktadır. Bunun yanı sıra, dijital liderliğin geliştirilmesine yönelik stratejiler ile gelecekte yapılacak araştırmalara ilişkin öneriler sunulmaktadır. Dijital dönüşüm sürecinde dijital liderlerin sahip olduğu becerilerin örgütsel başarıdaki kritik rolü ve bu becerilerin geliştirilmesinin önemi vurgulanmaktadır. Bu çalışma, dijital liderlik alanındaki akademik ve sektörel araştırmalara katkı sağlamayı ve örgütlerin dijitalleşme yolculuklarında başarıya ulaşmalarına destek olacak öneriler sunmayı amaçlamaktadır.

Keywords

• Dijital Liderlik
• Dijital Dönüşüm
• Organizasyonel Verimlilik
• Veri Odaklı Stratejik Planlama

DIGITAL LEADERSHIP IN MANAGEMENT AND ORGANIZATION: CHALLENGES, OPPORTUNITIES, AND METHODOLOGICAL APPROACHES

Abstract

This study explores the influence of digital leadership on organizations, focusing on the challenges and opportunities faced by digital leaders during the digitalization process. The study highlights the advantages of digital leadership, including enhanced organizational efficiency, increased innovation capacity, cost savings, and improved data-driven strategic planning. The study details how digital leaders manage challenges like resistance to change, data security, and communication issues, as well as the strategies they implement to address these obstacles. Additionally, strategies for enhancing digital leadership and recommendations for future research are provided. The critical role of digital leaders' skills in organizational success during the digital transformation process and the importance of developing these skills are emphasized. This study aims to contribute to academic and sectoral research on digital leadership and offers recommendations to support organizations in achieving success in their digitalization journey.

Keywords

• Digital Leadership
• Digital Transformation
• Organizational Efficiency
• Data-Driven Strategic Planning

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