Does Exogenous Barriers to Entry Make Firms Less Competitive? A Field Study in Inebolu

Year 2018, , 128 - 150, 30.12.2018

Serkan Dilek , Ali Konak , Hayrettin Kesgingöz , Havva Özdemir

https://doi.org/10.35342/econder.475577

Cited By: 1

Abstract

 Structure-Conduct-Performance paradigm argues that
market structure affects firm behavior and performance. In markets with high
exogenous barriers to entry, incumbent firms are not afraid of competitor’s entering
the market. Because of this reason they can have less motivation to behave
competitive and this can affect both performance of firm and behavior. Shortly,
exogenous barriers to entry can be reason of inefficient results in markets.
The aim of this study is to investigate the relationship between barriers to
entry and firm’s behavior. To this aim, a survey is conducted to Inebolu firms.
By this way, we obtained the ideas and perceptions of firms about the
relationship between barriers to entry and firm’s behavior. As a result of this
research it is reached that in markets with high exogenous barriers to entry,
incumbent firms behave less competitive consistent with the results of previous
studies. This behavior also effects market and firm performance negatively.

Keywords

Exogenous Barriers to Entry, Competitive Behavior, SCP Analysis

Dışsal Giriş Engelleri Firmaları Daha Az Rekabetçi mi Yapıyor? İnebolu’da Bir Alan Çalışması

Abstract

Yapı-Davranış-Performans paradigması piyasa yapısının
firma davranışı ve performansını etkilediğini ileri sürmektedir. Yüksek dışsal
giriş engellerinin bulunduğu piyasalarda yerleşik firmalar rakiplerinin
piyasaya giriş yapmasından çekinmezler. Bu nedenle rekabetçi davranmak için
daha düşük motivasyona sahip olurlar ve bu da firma davranış ve performansını
etkileyebilir. Kısaca dışsal giriş engelleri piyasalardaki etkinsiz sonuçların
bir nedeni olabilir. Bu çalışmanın amacı giriş engelleri ve firma davranışı
arasındaki ilişkiyi incelemektir. Bu amaçla İnebolu’da faaliyet gösteren
firmalar üzerine anket gerçekleştirilmiştir. Böylece giriş engelleri ve firma
davranışı arasındaki ilişkiye dair firma yöneticilerinin düşünce ve algıları
hakkında fikir elde edilmiştir. Bu çalışmanın sonucunda yapılmış diğer akademik
çalışmalarla uyumlu olarak yüksek dışsal giriş engellerinin bulunduğu
piyasalarda yerleşik firmaların daha az rekabetçi davrandığı neticesi elde
edilmiştir. Bu davranışlar ayrıca firma ve piyasa performansını da olumsuz
etkilemektedir.

Keywords

Dışsal Giriş Engelleri, Rekabet, SCP Analiz

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