Use of Ad Texts in Teaching Listening and Writing Skills

Year 2025, Issue: 56

Akife Kurt , Ali Göçer

https://doi.org/10.33418/education.1455722

Abstract

Ad text is an important information and persuasion tool. Advertising texts can be found in traditional or digital media such as newspapers, magazines, radio, e-mail, and social media. Advertising texts are not only a means of promoting a product or service, but also a means of conveying cultural and social messages. Elements such as text, icons, images, and music in the ad text complement each other and create a meaning. Combining these elements to attract the target audience's attention and effectively convey the message plays a critical role in the advertisement's success. Thus, it takes its place in the universe of meaning of the listener/viewer. Especially considering the increasing advertising intensity in the recent period when technology has developed, it is a fact that children are exposed to advertising messages. This situation further increases the importance of creating a critical perspective and media literacy skills. Ad text is a type of text that is used in both listening/monitoring and writing skills in the Turkish Curriculum (2019). This study aims to show that advertising texts can provide a theoretical framework for the acquisition of critical listening/watching and creative writing skills, based on the achievements in Turkish language lessons. In the study, theoretical information about the advertisement text was presented and activities suitable for listening/watching and writing skills were designed in the light of this information. As a result of the study, some suggestions were made for the effective and active use of advertising text in Turkish lessons.

Keywords

Listening/watching, writing, language teaching, ad text

Dinleme ve Yazma Becerilerinin Öğretiminde Reklam Metinlerinin Kullanılması

Abstract

Reklam metni, önemli bir bilgi verme ve ikna etme aracıdır. Reklam metinlerine gazete, dergi, radyo, e-posta, sosyal medya gibi geleneksel veya dijital ortamlarda rastlanabilir. Reklam metnindeki yazı, simge, görsel, müzik gibi unsurlar birbirini tamamlar ve bir anlam oluşturur. Böylece dinleyicinin/izleyicinin anlam evreninde yer edinir. Özellikle teknolojinin geliştiği son dönemde artan reklam yoğunluğu düşünüldüğünde çocukların reklam iletilerine maruz kaldığı bir gerçektir. Reklam metni, Türkçe Dersi Öğretim Programı’nda (2019) hem dinleme/izleme hem de yazma becerilerinde yararlanılan bir metin türüdür. Bu çalışmanın amacı, programdaki kazanımlardan hareketle Türkçe dersinde reklam metinleri aracılığıyla eleştirel dinleme/izleme ve yaratıcı yazma becerilerinin etkin ve uygulamalı olarak kazandırılabileceğini göstermektir. Çalışmada, reklam metni ile ilgili teorik bilgiler sunulmuş ve bu bilgiler ışığında dinleme/izleme, yazma becerilerine uygun etkinlikler tasarlanmıştır. Çalışmanın sonucunda Türkçe dersinde reklam metninin etkin ve aktif kullanımına yönelik bazı önerilerde bulunulmuştur.

Keywords

Dinleme/izleme, yazma, dil öğretimi, reklam metni

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