William Lazer Marketing'e Changing Social Relationships)) Marketing and Social Issues, (Ed: John R. Wish-Stephen H. Gamble), John Wiley Sons Inc., New York, 1971.
Reavis Cox «Changing Social Objectives in Marketingıı Social Issues in Marketing, (ed: Lee E. Preston), Scott, Foresman Co, Glenview, Illinois, 1968.
E.J. Kelley, «Marketing's Changing Social Environmental Rolen, Journal of Marketing (July 1971).
Andrew Takas, «Societal Marketing : A Business man's Prespectiveıı, Journal of Marketing, (October 1974).
J. Randers-L. MeadowsSystem Simulation to Test Environmental Policy, A Sample Study of DDT Movement in the Environment, Cambridge, Mass, 1971.
M. Beeton «Statement on Pollution and Eutrophication of the Great Lakesıı , Special Report No: 11, University of Wisconsin, Milwaukee, Wisc. 1970.
John R. Wish. Stephen H. Gamble. «Population + Production = Pollutionn ,Marketing and Social Issues s. 187-190.
Bernard L. Butcher. «The Program Management Approach to the Corporate Social Auditıı, California Management Review,(Fall 1973), s. 14.
Steven Dilley. «External Reporting of Social Responsi bili tyn, MSU Business Topics, (Autumn 1975), s. 15.
Year 1977,
Volume: 13 Issue: 2, 46 - 62, 01.12.1977
William Lazer Marketing'e Changing Social Relationships)) Marketing and Social Issues, (Ed: John R. Wish-Stephen H. Gamble), John Wiley Sons Inc., New York, 1971.
Reavis Cox «Changing Social Objectives in Marketingıı Social Issues in Marketing, (ed: Lee E. Preston), Scott, Foresman Co, Glenview, Illinois, 1968.
E.J. Kelley, «Marketing's Changing Social Environmental Rolen, Journal of Marketing (July 1971).
Andrew Takas, «Societal Marketing : A Business man's Prespectiveıı, Journal of Marketing, (October 1974).
J. Randers-L. MeadowsSystem Simulation to Test Environmental Policy, A Sample Study of DDT Movement in the Environment, Cambridge, Mass, 1971.
M. Beeton «Statement on Pollution and Eutrophication of the Great Lakesıı , Special Report No: 11, University of Wisconsin, Milwaukee, Wisc. 1970.
John R. Wish. Stephen H. Gamble. «Population + Production = Pollutionn ,Marketing and Social Issues s. 187-190.
Bernard L. Butcher. «The Program Management Approach to the Corporate Social Auditıı, California Management Review,(Fall 1973), s. 14.
Steven Dilley. «External Reporting of Social Responsi bili tyn, MSU Business Topics, (Autumn 1975), s. 15.