An ethnographic study towards globalization of the idol making industry of Kumortuli in Kolkata

Year 2021, Volume: 11 Issue: 1, 1 - 10, 09.12.2021

Priyanka Paul , Abhijit Das

Abstract

One of the age-old occupations in Kolkata is idol making. The tradition of idol making underwent a rapid change due to globalization and technological innovation, the recent increase of demand of idols for community festivals, change in the taste of customers towards theme-based Pujas (worshipping god). Thus, there has been an uplift of the standard of living of Idol makers and new income sources generated. Interaction with different communities at different level also increased due to the openness of the market and work sources. Now a days Kumortuli the name itself become an identity its does not need any introduction and their idols were praised throughout the world.
The present paper highlights the issues and role of the globalizing factors and their impacts on the Urban based age-old tradition and how the idol makers hold their traditional in the changed world. For the purpose of the study, an intensive interview method was used.

Keywords

Globalized factors, Globalization, 2 Commercialization

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