Factors Affecting use of Print Media among Farmers in Bwari Area Council of Federal Capital Territory, Abuja

Year 2018, Volume: 2 Issue: 1, 54 - 63, 31.08.2018

Gyanden Peter Kughur Ruth, M. Asema Oluwafema A. Adedeji

Abstract

The
study assessed the use of print media among farmers in Bwari Area council of
the Federal Capital Territory.  Stratified
purposive and simple random sampling technique was used in selecting 150
respondents from five (5) council wards. Data were collected using structured
questionnaire, data collected were analyzed using descriptive and inferential
were used. The findings revealed that the respondents were age between 21-40
years 58.9%, married 55% had Higher National Diploma/Bachelor degree 28.1%, household
size of between 6-10 persons 45.2% with farming experience of less than 10
years 37%, estimated annual income of at least ₦50,000.0 35.5% with a farm size
of  more than 4 hectares. The results
further indicated that the type of information available on the print media was
prices of agricultural produce 54.1%, type of print media mostly source for was
newspapers 88.4%, print media mostly accessed newspapers 92.5%, reason for
preference of a particular source easy access 65.8%, constraints faced was low
level of education 87.7% and logit regression showed that none of the
socio-economic characteristics was significant. It it recommended that adult
classes should be organized for the farmers to improve their level of
education. 

Keywords

Factors, use, print, media

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