The influence of service strategies and business relations on the growth of starup businesses in medium digital marketing

Year 2024, Volume: 6 Issue: 1, 18 - 24, 19.05.2024

Aris Pasigai Edi Jusriadi

https://doi.org/10.58251/ekonomi.1337650

Cited By: 2

Abstract

The lack of business land to foster the growth of new firms is the issue facing South Sulawesi's startup community. Getting funding is one of the biggest problems that companies have. Even with the abundance of public and private financing initiatives, getting funding is frequently a challenging and drawn-out procedure. There are still a number of places in South Sulawesi with restricted access to digital technology and the internet, despite the country's ongoing technical growth. This could be a barrier for new business, particularly those are in the technology industry. An industrial ecology is therefore required. The purpose of this study is to examine how digital marketing, business partnerships, and service initiatives affect the expansion of startup companies. additionally, to examine the ways in which digital marketing-related service tactics adopted by startups can impact the expansion of their enterprises. This may entail evaluating the ways in which service personalization, speed, and quality may affect client happiness and, eventually, company expansion. A sample of 225 startups was used in this study, and questionnaires and focus group discussions were used to collect data. To evaluate the data, the Smart-PLS application was used. The study's findings demonstrate the importance of service plans and commercial partnerships for both digital marketing in startup companies and digital marketing itself. Digital marketing, meanwhile, is powerless to mitigate the impact of commercial partnerships and service plans on fledgling companies.

---

Keywords

Service Strategy, Business Relations, Electronic commerce, Indonesia, Starup businesses, Electronic trading, Business Relationships

Supporting Institution

Universitas Muhammadiyah Makassar

Project Number

1

Thanks

Terima Kasih

References

• Ahmad, M. et al. (2023). Is environmental sustainability transmissible? Transportation-based environmental taxation spillovers for sustainable development. Environmental Science and Pollution Research, 1-16.
• Ahmad, M. et al. (2022). Assessing long-and short-run dynamic interplay among balance of trade, aggregate economic output, real exchange rate, and CO2 emissions in Pakistan. Environment, Development and Sustainability, 24(5), 7283-7323.
• Ahmadi, C., & Hermawan, D. (2013). E-business and E-Commerce. Andi Balance.
• Aliami, S., Hakimah, EN, & Fauji, DAS (2018). Impact of Digital Marketing Developments on Startups (Case Study on New Entrepreneurs). Ekonic, 3(1).
• Alsanusi, M., Altıntaş, H., & Alnour, M. (2022). The role of real exchange rate in the trade balance between Turkey and Libya: Evidence from nonlinear and wavelet-based approaches. Journal of Ekonomi, 4(2), 46-56.
• Alvarado, R. et al. (2023). Non-linear effect of manufacturing on an environmental pollution index in Latin America. Environmental Science and Pollution Research, 1-23.
• Alvarado, R. et al. (2022a). Biocapacity convergence clubs in Latin America: an analysis of their determining factors using quantile regressions. Environmental Science and Pollution Research, 29(44), 66605-66621.
• Alvarado, R. et al. (2022b). Impact of the informal economy on the ecological footprint: the role of urban concentration and globalization. Economic Analysis and Policy, 75, 750-767.
• Alvarado, R. et al. (2022c). Impact of natural resources on economic progress: evidence for trading blocs in Latin America using non-linear econometric methods. Resources Policy, 79, 102908.
• Amin, A. et al. (2024). The influence of energy transition, and natural resources on carbon emissions in China: an augmented ARDL application. Environment, Development and Sustainability, 1-19.
• Amin, A. et al. (2023). The influence of renewable and non-renewable energy on carbon emissions in Pakistan: evidence from stochastic impacts by regression on population, affluence, and technology model. Frontiers in Environmental Science, 11.
• Anas, M. et al. (2023). Moving towards sustainable environment development in emerging economies: The role of green finance, green tech‐innovation, natural resource depletion, and forested area in assessing the load capacity factor. Sustainable Development.
• Baig, I. A. et al. (2023). Addressing the effect of meteorological factors and agricultural subsidy on agricultural productivity in India: a roadmap toward environmental sustainability. Environmental Science and Pollution Research, 30(6), 15881-15898.
• Bulut, U. et al. (2023). The nexus between government spending, economic growth, and tourism under climate change: testing the CEM model for the USA. Environmental Science and Pollution Research, 30(36), 86138-86154.
• Chun-Der Chen & Edward CS Ku. (2021). Diverse Online Review Websites as Online Impulse Buying Accelerators: The Moderating Effect of Price Dispersion. Journal of Internet Commerce, 20(1), 113–135. https://doi.org/https://doi.org/10.1080/15332861.2020.1868227.
• Cuesta, L. et al. (2023). Institutional quality, oil price, and environmental degradation in MENA countries moderated by economic complexity and shadow economy. Environmental Science and Pollution Research, 30(48), 105793-105807.
• Cui, X. et al. (2024). Do geopolitical risk and economic policy uncertainty cause CO2 emissions in BRICS? The role of institutional quality and energy productivity. Stochastic Environmental Research and Risk Assessment, 1-15.
• Dam, M.M. et al. (2023). The impacts of renewable energy and institutional quality in environmental sustainability in the context of the sustainable development goals: A novel approach with the inverted load capacity factor. Environmental Science and Pollution Research, 30(42), 95394-95409.
• Dataindonesia.id. (2023). APJII: Indonesian Internet Users 215.63 Million in 2022-2023. https://dataindonesia.id/digital/detail/apjii-user-internet-indonesia-21563-juta-pada-20222023.
• Deng, Q. S. et al. (2024). Nexus between government stability and environmental pollution. Journal of Cleaner Production, 434, 140061.
• Deng, Q.S. et al. (2022). Asymmetric impacts of foreign direct investment inflows, financial development, and social globalization on environmental pollution. Economic Analysis and Policy, 76, 236-251.
• Djoble-D’almeida, A., Boye, E. G., & D’almeida, M. D. (2022). Empowering small businesses in a pandemic: Governance of cross-sector responses. Journal of Ekonomi, 4(1), 14-20.
• Dogru, T. et al. (2023a). The impact of business models and state regulations on the accommodation sector: theory and empirical evidence from the recent pandemic. International Journal of Contemporary Hospitality Management.
• Dogru, T. et al. (2023b). Employee turnover dynamics in the hospitality industry vs. the overall economy. Tourism Management, 99, 104783.
• Dogru, T. et al. (2019). The balance of trade and exchange rates: Theory and contemporary evidence from tourism. Tourism Management, 74, 12-23.
• Farooq, U. et al. (2023). The Nexus between tourism-energy-environmental degradation: Does financial development matter in GCC countries?. Tourism Economics, 13548166231174812.
• Febriantoro, W. (2018). Studies and strategies to support the development of e-commerce for MSMEs in Indonesia. Managerial Journal, 17(2), 184.
• Han, J. et al. (2023a). The construction of green finance and high-quality economic development under China’s SDGs target. Environmental Science and Pollution Research, 30(52), 111891-111902.
• Han, J. et al. (2023b). General equilibrium model-based green finance, decarbonization and high-quality economic development: a new perspective from knowledge networks. Environment, Development and Sustainability, 1-36.
• Hong, LM, Wan Zulkiffli, WF, & Che Amran, CA (2021). Online Feedback Influences Online Shoppers' Impulse Purchases in Malaysia. Journal of Management and Entrepreneurship, 23(2), 197–203. https://doi.org/10.9744/jmk.23.2.197-203.
• Işık, C., Ongan, S., Islam, H., Jabeen,G., & Pinzon, S. (2024). Is economic growth in East Asia pacificand South Asia ESG factors based and aligned growth? Sustainable Development, 1–14. https://doi.org/10.1002/sd.2910.
• Işık, C. et al. (2023a). Renewable energy, climate policy uncertainty, industrial production, domestic exports/re-exports, and CO2 emissions in the USA: a SVAR approach. Gondwana Research. https://doi.org/10.1016/j.gr.2023.08.019.
• Işık, C. et al. (2023b). Renewable energy, economic freedom and economic policy uncertainty: New evidence from a dynamic panel threshold analysis for the G-7 and BRIC countries. Stochastic Environmental Research and Risk Assessment, 1-16. https://doi.org/10.1007/s00477-023-02452-x
• Işık, C. et al. (2021). Reinvestigating the Environmental Kuznets Curve (EKC) hypothesis by a composite model constructed on the Armey curve hypothesis with government spending for the US States. Environmental Science and Pollution Research, 1-12. https://doi.org/10.1007/s11356-021-16720-2
• Işık, C. et al. (2021). The nexus between team culture, innovative work behaviour and tacit knowledge sharing: Theory and evidence. Sustainability, 13(8), 4333. https://doi.org/10.3390/su13084333
• Işık, C. et al. (2020). Testing the efficacy of the economic policy uncertainty index on tourism demand in USMCA: Theory and evidence. Tourism Economics, 26(8), 1344-1357. https://doi.org/10.1177/1354816619888346
• Isik, C. et al. (2018). A nexus of linear and non‐linear relationships between tourism demand, renewable energy consumption, and economic growth: Theory and evidence. International Journal of Tourism Research, 20(1), 38-49. https://doi.org/10.1002/jtr.2151
• Işik, C. et al. (2017). Analyzing the causalities between economic growth, financial development, international trade, tourism expenditure and/on the CO2 emissions in Greece. Energy Sources, Part B: Economics, Planning, and Policy, 12(7), 665-673. https://doi.org/10.1080/15567249.2016.1263251
• Işık, C. (2014). Patent harcamaları ve iktisadi büyüme arasındaki ilişki: Türkiye örneği. Sosyoekonomi, 21(21).
• Işık, C. (2013). The importance of creating a competitive advantage and investing in information technology for modern economies: An ARDL test approach from Turkey. Journal of the Knowledge Economy, 4, 387-405. https://doi.org/10.1007/s13132-011-0075-2
• Islam, H., Rahman, J., Tanchangya, T., & Islam, M. A. (2023a). Impact of firms’ size, leverage, and net profit margin on firms’ profitability in the manufacturing sector of Bangladesh: An empirical analysis using GMM estimation. Journal of Ekonomi, 5(1), 1-9. https://doi.org/10.58251/ekonomi.1275742.
• Islam, A., Alam, M. M., & Islam, H. (2023b). Human resource accounting disclosure (HRAD) practices: Evidence from banking industry in Bangladesh. Journal of Ekonomi, 5(2), 52-59. https://doi.org/10.58251/ekonomi.1307975
• Jabeen, G. et al. (2023). Role of energy utilization intensity, technical development, economic openness, and foreign tourism in environmental sustainability. Gondwana Research. https://doi.org/10.1016/j.gr.2023.03.001.
• Lusianingrum, F.P.W., & Pertiwi, W.N.B. (2022). Realizing food security through the development of urban farming to support the family economy during the Covid-19 pandemic. Journal of Ekonomi, 4(2), 82-87. Katadata.co.id. (2020). Digital Startup Survival Strategy in the Midst of the Covid-19 Pandemic. https://katadata.co.id.
• Kompasiana.com. (2017). Makassar Startup, Can Tonji? https://www.kompasiana.com/maspepeng/5a2d5bbe2a582374c306d792/start-up-makassar%02bisa-tonji
• Kotler, Philip and Armstrong, G. (2012). Marketing Principles. Prentice Hall.
• Mahfud Sholihin and Ratmono Dwi. (2021). SEM-PLS analysis with WarpPLS 7.0: for nonlinear relationships in social and business research. ANDI Publisher.
• Mahmud, A. (2022). Securing E-Commerce Users' Purchase Intention: The Nomological Validity of Branding and Trust. Journal of Thought: Management of Ideas and Inspiration, 9(2), 187–198. https://doi.org/10.24252/minds.v9i2.26691
• Makiyan, S. N., Mahmoodi, E., & Karimi, H. (2022). Is price discrimination beneficial for Iranian pistachio exporters? Evidence from Iran. Journal of Ekonomi, 4(1), 1-5.
• Martini, E., Wibowo, L.A., Rahayu, A., & Hurriyati, R. (2022). Website as a Communication Tool and Branding Strategy in Telecommunication Companies. Journal of Management and Entrepreneurship, 24(1), 81–90. https://doi.org/10.9744/jmk.24.1.81-90.
• Masud, R., Al Mamun, A., Hossain, M.K., & Islam, H. (2024). Exploring the dynamics of Bangladesh bank's monetary policy: A factor analysis approach. Journal of Ekonomi, 6(1), 1-17. https://doi.org/10.58251/ekonomi.1374599
• Mubarok, I. (2019). What is a market? Definition, Types and Examples. https://www.niagahoster.co.id/blog/marketplace-ada/
• Nindito Prasetyo, H. (2018). Business Relationship Service Management Model ITIL Service Strategy Approach Case Study of Digital X Startup Company in Indonesia. JTIM - Journal of Information Technology & Management, 1(01), 1. https://doi.org/10.25124/jtim.v1i01.1529
• Ongan, S. et al. (2023). Are economic growth and environmental pollution a dilemma?. Environmental Science and Pollution Research, 30(17), 49591-49604.
• Ongan, S. et al. (2022). Retesting the EKC hypothesis through transmission of the ARMEY curve model: an alternative composite model approach with theory and policy implications for NAFTA countries. Environmental Science and Pollution Research, 29(31), 46587-46599.
• Pınar, A., & Sarıgül, S. S. (2022). Is the performance of the companies operating in the participation index in the Turkish economy affected by the macroeconomic perspective?. Journal of Ekonomi, 4(2), 63-73.
• Pradiani, T. (2017). The influence of digital marketing systems on increasing the sales volume of home industry products. Asian Scientific Journal of Business and Economics, 11(2), 46–53.
• Pradiani, T. (2018). The Influence of Digital Marketing Systems on Increasing Sales Volume of Home Industry Products. Asian Scientific Journal of Business and Economics, 11(2), 46–53. doi: https://doi.org/10.32812/jibeka.v11i2.45.
• Rehman, A. et al. (2023). Estimating interlinks of carbon emissions from transportation, industrialization, and solid/liquid fuels with economic progress: evidence from Pakistan. International Journal of Environmental Science and Technology, 20(2), 1981-1996.
• Rehman, A. et al. (2022). Carbonization and agricultural productivity in Bhutan: Investigating the impact of crops production, fertilizer usage, and employment on CO2 emissions. Journal of Cleaner Production, 375, 134178.
• Ri'aeni, I. (2017). Digital Marketing Communication Strategy for Traditional Culinary Products. Live: GAS Journal of Communication, 1(2), 141–149.
• Santoso, R. (2020). Review of Digital Marketing & Sustainability of E-Commerce Business During the Covid-19 Pandemic in Indonesia. Journal of Applied Economics (JIET), 5(2), 95–106. https://doi.org/10.20473/jiet.v5i2.23614.
• Sarıgül, S.S., Ünlü, M., Avcı, P., & Yaşar, E. (2023). The empirical analysis of cereal production under the climate exchange and examining the effects of banks’ domestic credit on cereal production: Evidence from Turkey. Journal of Ekonomi, 5(2). https://doi.org/10.58251/ekonomi.1315338.
• Startupranking.com. (2019). Startups per country. https://www.startupranking.com/countries.
• Sugiyono. (2019). Quantitative, Qualitative and R&D Research Methods. Alphabet.
• Tjiptono, Fandy, and GC (2011). Service, Quality & Satisfaction 3rd Edition. ANDI Publisher.
• Ulfa, Arofatin, M. (2020). B2B E-commerce Business that Remains Strong in the Pandemic Era.
• Umami, Z., & Darma, G.S. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Journal of Management and Entrepreneurship, 23(2), 94–103. https://doi.org/10.9744/jmk.23.2.94-103.
• Umar Farooq, M. et al. (2023). Role of Innovations to Mitigate CO2e: Theory and Evidence for European Economies. Sustainability, 15(9), 7618.
• Uysal, D. (2021). Perceived leadership styles and employee motivation: A research in Turkish hotel context. Journal of Ekonomi, 3(2), 106-110.
• Wibowo, BS., & Haryokusumo, D. (2020). Opportunities for the Industrial Revolution 4.0 in the Marketing Sector: Utilization of E-commerce Applications, Instagram Social Media and Digital Marketing for Millennial Generation Consumers in Instant Online Purchasing Decisions. Capital: Journal of Economics and Management, 3(2), 86. https://doi.org/10.25273/capital.v3i2.6077.
• Wissen, S., & Anatan, L. (2023). The influence of customer inspiration in social media marketing on purchasing intentions for architectural services. 25(1), 13–24.DOI: https://doi.org/10.9744/jmk.25.1.13-24.
• Yang, M. et al. (2023). Analysis of collaborative control of dairy product supply chain quality based on evolutionary games: Perspectives from government intervention and market failure. Heliyon, 9(12).