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TÜRKİYE’NİN METROPOL ŞEHİRLERİNDEKİ BAZI ALIŞVERİŞ MERKEZLERİNİN IPA VE IPCA YÖNTEMLERİ KULLANILARAK KARŞILAŞTIRMALI ANALİZİ

Year 2023, , 70 - 89, 31.12.2023
https://doi.org/10.58317/eksen.1313330

Abstract

Küreselleşmenin ve modernizmin etkisiyle birçok alanda alışkanlıklar değişmeye başlamıştır. Özellikle son yıllarda ekonomik ve sosyal alanda yaşanan olaylar neticesinde, kentsel yaşam tarzı da değişmiştir. Yaşanan değişim sonucunda, insanlar artık temel ihtiyaçlarının yanı sıra her türlü ürünün bir arada bulunduğu ve daha fazla dinlenme fırsatı bulabildikleri çok işlevli alışveriş merkezlerini tercih etmeye başlamıştır. Kentsel çekim noktaları olarak da değerlendirilen bu işleve sahip alanlar, hizmet sektöründeki payını her geçen gün artırmaktadır. Önemli bir müşteri potansiyeline sahip olan alışveriş merkezleri arasında yüksek bir rekabet ortamı bulunmaktadır. Bu alanların rekabetçi konumunu anlamak, karar vericiler için hayati önem taşımaktadır. Ankara ve İstanbul örnekleminde gerçekleştirilen bu çalışmada, alışveriş merkezlerinin fiziksel özelliklerinin, kullanıcıların tercih ve beklentilerini ne ölçüde karşıladığının analiz edilmesi amaçlanmaktadır. Bu özellikler, IPA ve IPCA yöntemleri kullanılarak değerlendirilmiştir. Bu bağlamda çalışma, odak yer olarak seçilen Ankara ile rakip yer olarak seçilen İstanbul'un karşılaştırmalı bir analizini sunmaktadır. Analiz sonucunda Ankara ve İstanbul'un birbirinden daha yüksek performansa sahip kriterleri ve rekabet güçlerini artırmaya yönelik performans iyileştirme çalışmalarında öncelik verilmesi gereken özellikler belirlenmiştir. Ankara'daki alışveriş merkezlerinin İstanbul ile rekabet edecek konumda olduğu sonucuna varılmıştır.

References

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  • Lesmana, H., Sugiarto, S. (2021). Formulating A Competitive Advantage Model for Tourism Destinations in Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 237–249. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.0237
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A COMPARATIVE ANALYSIS OF SOME SHOPPING CENTERS IN METROPOL CITIES OF TURKIYE USING IPA AND IPCA METHODS

Year 2023, , 70 - 89, 31.12.2023
https://doi.org/10.58317/eksen.1313330

Abstract

With the influence of globalization and modernism, habits have begun to change in many areas. Especially in recent years, as a result of economic and social events, the urban lifestyle has also changed. As a result of the change, people have started to prefer multifunctional shopping centers where all kinds of products, in addition to their basic needs, are available together and where they can have more rest opportunities. Areas with this function, which are also considered urban attraction points, are increasing their share in the service sector day by day. There is a highly competitive environment among shopping malls that have a significant customer potential. Understanding the competitive position of these areas is vital for decision-makers. This study, conducted in Ankara and Istanbul samples, aims to analyze to what extent the physical features of shopping malls meet the preferences and expectations of users. These properties were evaluated using IPA and IPCA methods. In this context, the study presents a comparative analysis of Ankara, which was selected as the focal location, and Istanbul, which was selected as the rival location. As a result of the analysis, the criteria that Ankara and Istanbul have higher performance than each other and the features that should be prioritized in performance improvement studies to increase their competitiveness were determined. It has been concluded that shopping malls in Ankara are in a position to compete with Istanbul.

References

  • Afaq, Z., Gulzar, A., & Aziz, S. (2020). The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience. Journal of Consumer Marketing, 37(5), 547-557. https://doi.org/10.1108/JCM-09-2018-2847
  • Albayrak, T., & Caber, M. (2015). Prioritisation of the hotel attributes according to their influence on satisfaction: A comparison of two techniques. Tourism Management, 46, 43-50. https://doi.org/10.1016/j.tourman.2014.06.009
  • Albayrak, T., Caber, M., González, M.R., Aksu, A. (2018). Analysis of destination competitiveness by IPA and IPCA methods: The case of Costa Brava, Spain against Antalya, Turkiye. Tourism Management Perspectives, 28, pp. 53-61. DOI: https://doi.org/10.1016/j.tmp.2018.07.005
  • Ali, B. J., Gardi, B., Jabbar Othman, B., Ali Ahmed, S., Burhan Ismael, N., Abdalla Hamza, P., ... & Anwar, G. (2021). Hotel service quality: The impact of service quality on customer satisfaction in hospitality. International Journal of Engineering, Business and Management, 5(3), 14-28. https://ssrn.com/abstract=3851330
  • Aslan, B. G., Yazıcı, K., Tahta, B. T. (2018). Evaluation of modern shopping centers in the urban fabric in terms of landscape design criteria: The case of Manisa - Forum Magnesia and İzmir - Optimum Outlet Shopping Centers. Ege Univ. Faculty of Agriculture Journal, 55(4), 421-431. DOI: 10.20289/zfdergi.410718
  • Auka, D. O. (2012). Service quality, satisfaction, perceived value and loyalty among customers in commercial banking in Nakuru Municipality, Kenya. African Journal of Marketing Management, 4(5), 185-203. DOI: 10.5897/AJMM12.033
  • Birol, G., (2005). Reinterpretation of urban fabric in contemporary shopping malls. Journal of Gazi University Faculty of Engineering and Architecture, 20(4), 421-427. Retrieved from https://dergipark.org.tr/tr/pub/gazimmfd/issue/6666/88943
  • Bozkurt, S.G., Ulus, A. (2014). Investigation of the organization and usage parameters of indoor plants in shopping malls used for recreational purposes in the example of Istanbul (European Side). Journal of Istanbul University Faculty of Forestry, 64(2), 24-40. DOI: https://doi.org/10.17099/jffiu.60410
  • Brandão, A., Correia-da-Silva, J., & Pinho, J. (2014). Spatial competition between shopping centers. Journal of Mathematical Economics, 50, 234-250. https://doi.org/10.1016/j.jmateco.2013.09.002
  • Caruana, A., Money, A. H., & Berthon, P. R. (2000). Service quality and satisfaction–the moderating role of value. European Journal of marketing. 34 (11/12), 1338-1353. https://doi.org/10.1108/03090560010764432
  • Chaniotakis, I. E., & Lymperopoulos, C. (2009). Service quality effect on satisfaction and word of mouth in the health care industry. Managing Service Quality: An International Journal, 19(2), 229-242. https://doi.org/10.1108/09604520910943206
  • Chen, C. C., Petrick, J. F., & Shahvali, M. (2016). Tourism experiences as a stress reliever: Examining the effects of tourism recovery experiences on life satisfaction. Journal of Travel Research, 55(2), 150-160. https://doi.org/10.1177/0047287514546223
  • Chen, K. Y. (2014). Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels. Tourism Management, 40, 260-272. https://doi.org/10.1016/j.tourman.2013.06.009
  • Clements-Croome, D., & Croome, D. J. (Eds.). (2004). Intelligent buildings: design, management and operation. Thomas Telford.
  • Deng, W. (2007). Using a revised importance-performance analysis approach: the case of the taiwanese hot spring tourism. Tourism Management, 28(5), 1274–1284. DOI: https://doi.org/10.1016/j.tourman.2006.07.010
  • Donmez, Y., Turkmen, F. (2015). Role in The Purchasing Decisions of tourists on Landscape Arrangements: Example of Belek. Tourism Academic Journal, 2(2), Retrieved from: https://www.researchgate.net/publication/312028275
  • Dueñas, X., Rodríguez, M., & Pérez, L. M. (2021). Asymmetric importance-performance analysis: Measuring classification changes of destination attributes into basic, performance and excitement factors according to the segmentation criterion. Tourism and Hospitality Research, 21(4), 418-425. DOI: https://doi.org/10.1177/14673584211002603
  • Dwyer, L., Knezevic Celbar, L., Edwards, D., Nihalic, T. (2012). Fashioning a destination tourism future: The case of slovenia. Tourism Management, 33, 305-316. DOI: https://doi.org/10.1016/j.tourman.2011.03.010
  • Greenhaus, J. H., Collins, K. M., Shaw, J. D. (2003). The relation between work–family balance and quality of life. Journal of Vocational Behavior, 63(3), 510–531. DOI: https://psycnet.apa.org/doi/10.1016/S0001-8791(02)00042-8
  • Han, H., Sahito, N., Thi Nguyen, T. V., Hwang, J., & Asif, M. (2019). Exploring the features of sustainable urban form and the factors that provoke shoppers towards shopping malls. Sustainability, 11(17), 4798. https://doi.org/10.3390/su11174798
  • Ilhan, D. O., Ferman, M. (2019). An Evaluation Model Based on Sustainable Development for the Istanbul Shopping Center Market. Aurum Journal of Social Sciences, 4(2): 129-154. Retrieved from https://dergipark.org.tr/en/pub/aurum/issue/51393/667983
  • Kaihatu, T. S., & Spence, M. T. (2016). The relationship between shopping mall image and congruity on customer behaviour: Evidence from Indonesia. Australasian Marketing Journal, 24(2), 141-145. https://doi.org/10.1016/j.ausmj.2016.01.004
  • Kinley, T. R., Josiam, B. M. and Kim, Y. (2003). Tourist-destination shopping center: An importance performance analysis of attributes. Journal of Shopping Center Research, 9, 51–72. Retrieved from: https://www.researchgate.net/publication/237090088
  • Kosa, S., Gural, S.M. (2020). Evaluation of Interiors and Terraces of Some Shopping Centers in Antalya City Center in terms of Plant Material and Plant Design. Bursa Uludag University Journal of the Faculty of Agriculture, VII. ORNAMENTAL PLANTS CONGRESS, 9 - 11 October 2019, Bursa, TURKİYE, 123-138. Retrieved from https://dergipark.org.tr/tr/pub/bursauludagziraat/issue/56984/640502
  • Kose, B., Donmez, Y. (2021). The Effects of Cultural Values on Urban Identity in Neighbourhood Scale: Kale Neighbourhood-Samsun. Urban Academy, 14(4), 1156-1190. https://doi.org/10.35674/kent.955281
  • Kravkaz Kuscu, İ. S., Kılıç Bayraktar, M., & Tunçer, B. (2022). Determination of heavy metal (Cr, Co, and Ni) accumulation in selected vegetables depending on traffic density. Water, Air, & Soil Pollution, 233(6), 224. https://doi.org/10.1007/s11270-022-05695-6
  • Krey, N., Picot-Coupey, K., & Cliquet, G. (2022). Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions. Journal of Retailing and Consumer Services, 64, 102702. https://doi.org/10.1016/j.jretconser.2021.102702
  • Lee, S. L., Ibrahim, M. F., & Hsueh-Shan, C. (2005). Shopping-centre attributes affecting male shopping behaviour. Journal of Retail & Leisure Property, 4, 324-340. https://doi.org/10.1057/palgrave.rlp.5090230
  • Lesmana, H., Sugiarto, S. (2021). Formulating A Competitive Advantage Model for Tourism Destinations in Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 237–249. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.0237
  • Liew, S. L., Hussin, S. R., & Abdullah, N. H. (2021). Attributes of senior-friendly tourism destinations for current and future senior tourists: An ımportance-performance analysis approach. SAGE Open, 11(1), 1-19 . https://doi.org/10.1177/2158244021998658
  • Lorek, S., & Spangenberg, J. H. (2014). Sustainable consumption within a sustainable economy–beyond green growth and green economies. Journal of cleaner production, 63, 33-44. https://doi.org/10.1016/j.jclepro.2013.08.045
  • Martilla, J. A., James J. C. (1977). Importance-Performance Analysis. Journal of Marketing, 41(1), ss.77-79. DOI: https://doi.org/10.1177%2F002224297704100112
  • Matzler, K., Sauerwein, E., & Heischmidt, K. (2003). Importance-performance analysis revisited: the role of the factor structure of customer satisfaction. The Service Industries Journal, 23(2), 112-129. https://doi.org/10.1080/02642060412331300912
  • Ozeren, M., Kilicaslan, Ç., Malkoc, E. and Kucukkerbas, E.V. (2011). Evaluation of open air shopping centers in terms of design criteria: The example of forum bornova shopping and life center. Journal of Ege University Faculty of Agriculture, 48 (3), 255-264. https://www.cabdirect.org/cabdirect/abstract/20123066889
  • Ozturk, S., Isinkaralar, O., Kesimoglu, F. (2021a). An assessment on shoppping centers as consumption places. Journal of Engineering and Sciences (KUJES), 7(1), 65-73. Retrieved from https://dergipark.org.tr/tr/pub/kastamonujes/issue/63105/938278
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There are 50 citations in total.

Details

Primary Language English
Subjects Urban Analysis and Development
Journal Section Research Articles
Authors

Sevgi Öztürk 0000-0002-3383-7822

Öznur Işınkaralar 0000-0001-9774-5137

Dilara Yılmaz 0000-0002-9151-0529

Feyza Kesimoğlu 0000-0003-2955-9054

Publication Date December 31, 2023
Published in Issue Year 2023

Cite

APA Öztürk, S., Işınkaralar, Ö., Yılmaz, D., Kesimoğlu, F. (2023). A COMPARATIVE ANALYSIS OF SOME SHOPPING CENTERS IN METROPOL CITIES OF TURKIYE USING IPA AND IPCA METHODS. EKSEN Dokuz Eylül Üniversitesi Mimarlık Fakültesi Dergisi, 4(2), 70-89. https://doi.org/10.58317/eksen.1313330