Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study

Hande Uzunçıbuk; Meltem Tekbaş Atay

doi:10.26650/eor.20251527862

Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study

Abstract

Purpose: This study aims to examine the relationship between Google Trends (GT) data on orthodontics and oral hygiene terms from 2019, 2020, and 2021 and the gross domestic product (GDP) and population of cities in the Marmara Region. Materials and Methods: GDP, population, and GDP per capita data for Turkiye and the Marmara Region were collected. Using GT, searches for orthodontics, brackets, clear aligners, orthodontic toothbrush, toothpaste, and tooth decay were analyzed for 2019–2021. GT values for Turkiye and Marmara cities were recorded. The Kruskal-Wallis test was used for group comparisons, followed by Dunn's test for identifying significant differences. Spearman's rho correlation analysis assessed relationships between parameters. Results: In 2021, the GT score for toothpaste was significantly higher than in 2019–2020 (p < 0.05). In 2019, clear aligner and tooth decay GT scores showed a positive, significant correlation with GDP (p < 0.05). In 2020 and 2021, braces, clear aligner, and tooth decay GT scores also correlated positively with GDP (p < 0.05). A consistent positive correlation between clear aligner and dental caries was observed across all three years (p < 0.05). Conclusion: GT data demonstrate its potential as a valuable tool for epidemiological research, digital data management, and evidence-based analysis. Findings suggest that individuals in higher GDP provinces are more likely to search for advanced orthodontic treatment, particularly clear aligners.

Keywords

References

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Details

Primary Language

English

Subjects

Orthodontics and Dentofacial Orthopaedics

Journal Section

Research Article

Authors

Hande Uzunçıbuk ^*
0000-0001-9265-1772
Türkiye

Meltem Tekbaş Atay
0000-0002-1762-830X
Türkiye

Publication Date

October 8, 2025

Submission Date

August 4, 2024

Acceptance Date

December 4, 2024

Published in Issue

Year 2025 Volume: 59 Number: 3

DOI

https://doi.org/10.26650/eor.20251527862

IZ

https://izlik.org/JA55UD26LR

Cite

RIS / Bibtex

APA

Uzunçıbuk, H., & Tekbaş Atay, M. (2025). Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study. European Oral Research, 59(3), 172-178. https://doi.org/10.26650/eor.20251527862

AMA

1.Uzunçıbuk H, Tekbaş Atay M. Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study. EOR. 2025;59(3):172-178. doi:10.26650/eor.20251527862

Chicago

Uzunçıbuk, Hande, and Meltem Tekbaş Atay. 2025. “Assessment of Internet Data on Orthodontic Treatment and Oral Hygiene in the Marmara Region Using Google Trends: A Methodological Study”. European Oral Research 59 (3): 172-78. https://doi.org/10.26650/eor.20251527862.

EndNote

Uzunçıbuk H, Tekbaş Atay M (October 1, 2025) Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study. European Oral Research 59 3 172–178.

IEEE

[1]H. Uzunçıbuk and M. Tekbaş Atay, “Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study”, EOR, vol. 59, no. 3, pp. 172–178, Oct. 2025, doi: 10.26650/eor.20251527862.

ISNAD

Uzunçıbuk, Hande - Tekbaş Atay, Meltem. “Assessment of Internet Data on Orthodontic Treatment and Oral Hygiene in the Marmara Region Using Google Trends: A Methodological Study”. European Oral Research 59/3 (October 1, 2025): 172-178. https://doi.org/10.26650/eor.20251527862.

JAMA

1.Uzunçıbuk H, Tekbaş Atay M. Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study. EOR. 2025;59:172–178.

MLA

Uzunçıbuk, Hande, and Meltem Tekbaş Atay. “Assessment of Internet Data on Orthodontic Treatment and Oral Hygiene in the Marmara Region Using Google Trends: A Methodological Study”. European Oral Research, vol. 59, no. 3, Oct. 2025, pp. 172-8, doi:10.26650/eor.20251527862.

Vancouver

1.Hande Uzunçıbuk, Meltem Tekbaş Atay. Assessment of internet data on orthodontic treatment and oral hygiene in the Marmara region using Google Trends: a methodological study. EOR. 2025 Oct. 1;59(3):172-8. doi:10.26650/eor.20251527862