Assessing Market Preferences for a Health-Focused Ergonomic Lamp

Jose Marie Carrillo; Carlos Nathaniel F. Dee; John Lester B. Dela Paz; Sarah Mae L. Galit; Danica Angel S. Maquilan; Jaypy T. Tenerife

doi:10.55549/epstem.1806530

Assessing Market Preferences for a Health-Focused Ergonomic Lamp

Abstract

The study explores the market viability of an ergonomic lamp within two rapidly urbanizing cities in the Philippines, Quezon City and Marikina City, which was evaluated based on the responses of 129 respondents. The study employed a mixed-methodology approach, which included the use of quantitative data from the seven-point Likert scale and qualitative data interpreted from the open-ended responses. Descriptive and multivariate analyses revealed consumer preferences and the relationship that could exist between different product characteristics and socio-demographic factors. The findings reflected a correlation between the adaptive lighting, automation, and health features that the users expect to find in the product. Aesthetic appeal and eye care functions were indicated as the primary drivers behind purchasing this product, with preference for these increasing with age. Market segmentation and targeting for marketing campaigns can be delineated for different groups of consumers based on lifestyle, age, and work setup. These results reflect a growing awareness among consumers of lighting ergonomics in hybrid and digital work environments. With lighting quality assuming ever greater importance for productivity and comfort, user-driven design will be paramount in shaping the successful innovations in product development. This study makes its contribution to marketing and consumer behavior by identifying all the psychological and functional attributes influencing purchasing decisions. Furthermore, it offers practical guidelines for matching product attributes with user requirements, improving brand positioning, and developing strategies for health-oriented, productivity-driven urban consumers. These findings provide valuable inputs to businesses entering emerging markets with user-centric innovations and targeted marketing within the Philippine market.

Keywords

References

Carrillo, J. M., Dee, C.N.F., Dela Paz, J.L.B.., Galit, S.M.L., Maquilan, D.A.S., & Tenerife, J.T. (2025). Assessing market preferences for a health-focused ergonomic lamp. The Eurasia Proceedings of Science, Technology, Engineering and Mathematics (EPSTEM), 35, 263-270.

Details

Primary Language

English

Subjects

Electrical Engineering (Other)

Journal Section

Conference Paper

Authors

Jose Marie Carrillo This is me
Philippines

Carlos Nathaniel F. Dee This is me
Philippines

John Lester B. Dela Paz This is me
Philippines

Sarah Mae L. Galit This is me
Philippines

Danica Angel S. Maquilan This is me
Philippines

Jaypy T. Tenerife This is me
Philippines

Early Pub Date

October 20, 2025

Publication Date

September 30, 2025

Submission Date

April 22, 2025

Acceptance Date

May 29, 2025

Published in Issue

Year 2025 Volume: 35

DOI

https://doi.org/10.55549/epstem.1806530

IZ

https://izlik.org/JA47MD67BP

Cite

RIS / Bibtex

APA

Carrillo, J. M., Dee, C. N. F., Dela Paz, J. L. B., Galit, S. M. L., Maquilan, D. A. S., & Tenerife, J. T. (2025). Assessing Market Preferences for a Health-Focused Ergonomic Lamp. The Eurasia Proceedings of Science Technology Engineering and Mathematics, 35, 263-270. https://doi.org/10.55549/epstem.1806530