INTERNATIONAL ORGANIZATIONS AS A MEANS OF BUILDING IMAGE AND REPUTATION: THE CASE OF AZERBAIJAN

Year 2024, Volume: 6 Issue: 3, 75 - 89, 31.07.2024

Jovhar Museyibzada

Abstract

Azerbaijan, a key player in the South Caucasus, has leveraged its participation in international organizations (IOs) to enhance its global image and reputation. Azerbaijan strategically uses international platforms to advance its global standing. This article explores the country’s activities within the Organisation of Islamic Cooperation, the Economic Cooperation Organization, and the Organization of Turkic States by analysing the country’s approach in undertaking initiatives to build its international standing. This research emphasises Azerbaijan’s role in shaping and driving cooperative endeavours on the global stage. The practical significance of the analyses is to offer insights into the dynamics of initiatives undertaken by Azerbaijan within international organizations, taking the perspective of emerging theoretical discussions on ‘small states’ in international relations. The method of the study is based on a systematic analysis of legal documents (i.e. declarations, agreements, and others), speeches, and news from the official websites of Azerbaijan and international organizations.

Keywords

Azerbaijan, International organizations, Reputation, Image-building, Rising minor power.

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