THE ROLE OF GREEN BUSINESS STRATEGIES ON SUSTAINING COMPETITIVE ADVANTAGE

Year 2010, Volume: 1 Issue: 1, 87 - 96, 01.04.2010

Şadiye İlkus Yılmaz Zeynep Düren

Abstract

Due to global warming, organizations need to consider environmental issues
before they formuiate their business strategies. This paper aims to prove the link between
sustaining competitive advantage and environmental performance of organizations.
Restructuring organizations to become environmentally friendly will eventually help
them to minimize costs and maximize profits. Firstly, organizations could use cost
leadership strategy as green changes in the organization will help them to minimize costs
by eliminating wastes in processes. Secondly, while trying to produce environmentally
friendly product, there would be changes in process and design of the product which will
. help organizations to differentiate. Finally, there are ecological niches, organizations
could use focus strategy and easily explore.

Keywords

Green business strategies, environmental cost leadership, environmental product differentiation, ecological nic/ıes.

THE ROLE OF GREEN BUSINESS STRATEGIES ON SUSTAINING COMPETITIVE ADVANTAGE

Abstract

Küresel ısınmanın bir sonucu olarak, organizasyonlar stratejilerini oluşturmadan
önce çevre konularını göz önünde bulundurmalıdırlar. Bu makalenin amacı,
organizasyonlarda rekabet avantajının sürdündebilirliği ile çevre performansı
arasındaki bağı kanıtlamaktır. Organizasyonları çevre dostu olarak yeniden
yapılandırmak, er geç maliyetlerini minimize etmelerine ve karlarını artırmalarına
yardımcı olacaktır. Birinci olarak, organizasyonda yapılan yeşil değişiklikler sonucu
israflar önleneceğinden ve maliyetler düşeceğinden dolayı, organizasyonlar maliyet
liderliği stratejisini kullanabilirler. İkinci olarak, çevreye dost ürün geliştirirken,
süreçte ve ürünün tasarımında değişiklikler olacağından, organizasyonlar farklılaştırma
stratejisini uygulayabilirler. Son olarak, organizasyon odaklanma stratejisini
uygulayarak, ekolojik nişlere kolaylıkla erişebilir.

Keywords

Yeşil işletme stratejileri, çevresel maliyeti liderliği, çevresel ürün çeşitlendirmesi, ekolojik nişler

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