Web Sitelerinde Dijital Ebeveynlere Sunulan İçerik Toplumsal Cinsiyet Rollerinden Bağımsız Olabilir Mi?: 'Bebek.com' Web Sitesi Örneği

Yıl 2019, Cilt: 11 Sayı: 2, 24 - 37, 25.12.2019

Derya Gül Ünlü

Öz

Ebeveynlerin çevrimiçi ortama katılımıyla birlikte, ebeveynliğe dair üretilen dijital içerikler
yaygınlaşmış, böylelikle bireyler kendi ebeveynlik rollerine dair ihtiyaç duydukları bilgi ya da önerilere
kolaylıkla ulaşabilme imkanını elde etmişlerdir. Ancak dijital ortamda okuyuculara sunulan bu günlük
ebeveynlik pratiklerine ilişkin önerilerin toplumsal cinsiyet kodlarından bağımsız olup olmadığı halen
önemli bir tartışma konusudur. Bu çerçevede gerçekleştirilen çalışmanın odağını da günümüzde anne
ve babalara, ebeveynliğe dair günlük pratikleri hakkında bilgi ve öneriler sunan web site içeriklerinin
toplumsal cinsiyet kodlarından bağımsız olup olmadığının incelenmesi oluşturmaktadır. Bu odak
noktasından hareketle, gerçekleştirilen örnek olay araştırmasında ‘bebek.com’ isimli web sitesi örnek
olay öğesi olarak belirlenmiştir. ‘Bebek.com’, diğer web sitelerinden farklı olarak, kendisini sadece
dijital annelere değil, dijital ebeveynlere yönelik içerik sunan bir aile yaşam platformu olarak
tanımlamaktadır. Bu bakımdan söz konusu web sitesinde yer alan içerikler, toplumsal cinsiyet kodlarını
yansıtıp yansıtmadığı ve ebeveynlik rolünü bir cinsiyet üzerinden konumlandırıp konumlandırmadığı
bakımından analiz edilmiştir. Çalışma sonucunda ise, web sitesinin anne ve babalara toplumsal cinsiyet
rolleri doğrultusunda bilgi ve öneriler sunduğu görülmüştür.

Anahtar Kelimeler

Dijital ebeveynlik, dijital iletişim ortamı

Kaynakça

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