Watching Ramadan Drama and Egyptians’ Preference for Video Streaming Services Over Traditional Television: A Survey Study

Yıl 2024, Sayı: 3, 23 - 47, 08.07.2024

Mustafa Yousry Matbouly

https://doi.org/10.26650/Filmvisio.2024.0012

Öz

Every year throughout the holy month of Ramadan, Egyptians regularly watch television dramas. Viewership reaches its peak during Ramadan, and as a result, Ramadan drama is considered to have a great cultural and social impact on Egyptian society. Moreover, during Ramadan, video streaming services become more popular in Egypt and achieve greater success in terms of subscription rates. Therefore, this study focused on investigating the reasons why Egyptians prefer video streaming services over traditional television to watch Ramadan dramas and the impact of such services on their watching behaviors. An online questionnaire survey was circulated to a sample of Egyptian people, and 563 participants of different ages and backgrounds participated in the survey. The critical evaluation of the collected data showed how significantly the Egyptian people are affected by Ramadan drama and the extent to which it is an important part of their lives. The data also highlight that video streaming services offer many advantages over traditional television. Likewise, the study provided valuable insights into the changes occurring in Egyptians’ viewing behaviors. It was concluded that Egyptian viewers prefer video streaming services over traditional television when watching Ramadan dramas for many reasons.

Anahtar Kelimeler

Egypt, Ramadan, television drama, video streaming services, cultural impact

Ramazan Dramalarını İzleme ve Mısırlıların Geleneksel Televizyon Yerine Video Akış Hizmetlerini Tercihi: Bir Anket Çalışması

Öz

Her yıl Ramazan ayı boyunca, Mısırlılar düzenli olarak televizyon dizilerini izlemektedir. İzleyici sayısı Ramazan ayında zirveye ulaşır ve bu nedenle Ramazan dramaları Mısır toplumunda büyük bir kültürel ve sosyal etkiye sahiptir. Ayrıca, Ramazan ayı boyunca video akış hizmetleri Mısır’da daha popüler hâle gelir ve abonelik oranları açısından daha büyük bir başarı elde eder. Bu nedenle, bu çalışma, Mısırlıların neden Ramazan dramalarını izlemek için geleneksel televizyon yerine video akış hizmetlerini tercih ettiğini ve bu hizmetlerin izleme alışkanlıkları üzerindeki etkisini araştırmaya odaklanmıştır. Çalışma kapsamında, çevrimiçi bir anket, farklı yaş ve geçmişlerden 563 katılımcının katıldığı Mısır halkından oluşan bir örnekleme dağıtılmıştır. Toplanan verilerin eleştirel değerlendirmesi, Mısırlıların Ramazan dramalarından ne kadar etkilendiğini ve bunların hayatlarının ne kadar önemli bir parçası olduğunu göstermiştir. Veriler ayrıca video akış hizmetlerinin geleneksel televizyona göre birçok avantaj sunduğunu vurgulamaktadır. Aynı şekilde, çalışma, Mısırlıların izleme alışkanlıklarında meydana gelen değişikliklere dair değerli bilgiler sağlamıştır. Sonuç olarak, Mısırlı izleyicilerin pek çok nedenle Ramazan dramalarını izlerken geleneksel televizyon yerine video akış hizmetlerini tercih ettiği sonucuna varılmıştır.

Anahtar Kelimeler

Mısır, Ramazan, televizyon draması, video akış hizmetleri, kültürel etki

Kaynakça

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