Use Of Esports As Part Of Crisis Management During The Covid-19 Pandemic

Year 2021, Volume: 9 Issue: Özel Sayı, 81 - 101, 30.09.2021

Mertkan Üçüncüoğlu , Hamdi Özdemir , Veli Ozan Çakır

https://doi.org/10.52528/genclikarastirmalari.849294

Abstract

The Covid-19 pandemic emerged without warning and caused a crisis in both the sports industry and in countless other sectors. The resulting curfews mandated around the world have forced sports competitions to be put on hold. Although sports competitions resumed during the normalization process in Turkey, spectators have not been allowed in stadiums. Consequently, sports organizations have sought unique means to reach the masses during the ongoing pandemic. Sports organizations have adopted esports phenomenon over recent years. The main purpose of this study is to reveal how sports organizations have used esports during thisperiod and how they have incorporated it into their crisis management actions. As a result, esports events have been observed to facilitate the opportunity to create a different medium for sports organizations to reach the masses and maintain their relations with them.

Keywords

Covid-19, Esports, Sports Industry, Pandemic, Crisis Management

Covid-19 Pandemisi Sırasında Sporda Kriz Yönetiminin Bir Parçası Olarak Espor Kullanımı

Abstract

Tahmin edilemeyen bir şekilde ortaya çıkan ve kısa sürede etkisini geniş çapta gösteren Covid-19 pandemisi birçok sektörde olduğu gibi spor endüstrisinde de krize neden olmuştur. Dünya genelinde uygulanan sokağa çıkma kısıtlamalarıyla birlikte spor müsabakaları durma noktasına gelmiştir. Spor müsabakaları normalleşme süreciyle birlikte yeniden başlasa dahi stadyumlara seyirci alınmasına izin verilmemiştir. Bu nedenle spor organizasyonları ne zaman tam anlamıyla sonlanacağı henüz belli olmayan pandemi süreci boyunca kitlelere ulaşmak için farklı yollar aramışlardır. Fiziki olarak kitlelerine ulaşma fırsatı yakalayamayan spor organizasyonlarının son yıllarda giderek gelişen espor olgusunu çalışmalarına adapte ettikleri görülmektedir. Spor organizasyonlarının Covid-19 salgını sürecinde yaşanan kriz döneminde esporu nasıl kullandıklarını ve kriz yönetiminin bir parçası olarak nasıl ele aldıklarını ortaya koymaktır. Sonuç olarak espor etkinliklerinin, spor organizasyonlarına kitlelere ulaşabilme ve onlarla ilişkilerini canlı tutabilme adına farklı bir içerik oluşturma imkânı sağladığı görülmüştür.

Keywords

COVID-19, Espor, Salgın, Spor Endüstrisi, Kriz Yönetimi

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