Yatırım getirisi ağaç modeli kullanılarak Türk havayolu şirketlerinin operasyonel performansının değerlendirilmesi

Yıl 2021, , 95 - 103, 19.06.2021

Nada Sarsour , Eyad Aldalou

https://doi.org/10.30855/gjeb.2021.7.2.001

Öz

Genelde, hava taşımacılık sektöründeki çalışmalar finansal ve operasyonel performansı, arasındaki bağa bakmaksızın, ayrı ayrı değerlendirmektedir. Sürdürülebilir yüksek yatırım getirisi, var olan kaynakların etkin ve verimli bir şekilde kullanılmasıyla sağlanmaktadır. Bu amaçla, operasyonel faktörlerin, yatırım getirisinin bilişenleri olarak ele alınması şirketlerin operasyon faaliyetlerinin güçlü ve zayıf yanlarını ortaya çıkarmaktadır. Bu çalışmada, yatırım getirisi ağaç modeli geliştirmek amaçlanmıştır. Modelde, kapasite kullanımı, yolcu verimi, işgücü maliyeti, işgücü verimliliği ve yakıt maliyeti olarak operasyon faktörleri ele alınmış olup şirketin karlılığıyla ilişkisi şekillenmiştir. Çalışmada yapılan uygulama sonuçlarına göre, kapasite kullanımı ve yolcu verimindeki iyileşmeler yatırım getirisini önemli ölçüde arttırmaktadır. Yalnız, işgücü maliyeti, işgücü verimliliği ve yakıt maliyetindeki politika iyileştirmeleri fazlasıyla gerçekleştirilebilmektedir. Bu çalışma, hava taşımacılık şirketleri için operasyonel ve finansal performansı iyileştirmek için kullanışlı ve etkili bir model sunmaktadır. Önerilen model, verimlilik faktörlerinin karlılığı olumlu etkileyen bir faktör olarak bağlanmasını sağlamaktadır ve rekabet avantajı kaynaklarının değerlendirilmesine yardımcı olmaktadır.

Anahtar Kelimeler

Yatırım Getirisi, Finansal Performans, Operasyonel Performans, Hava Taşımacılığı

An operational performance assessment of Turkish airline companies based on return on invested capital tree model

Öz

Studies in the air transportation industry generally consider either financial performance or operational performance regardless of the inevitable correlation between them. Sustaining a higher return on investment is achieved through higher efficiency and effective use of available resources. Thus, the investigation of operational factors as components of ROIC can help assessing the strengths and weaknesses of operations of a company. In this study, ROIC tree model has been identified. Within the model, operational performance factors of capacity utilization, passenger yield, labor cost, labor efficiency and fuel cost are considered and their effect on the profitability of a company is revealed. The assessment of the air transportation industry shows that improvement in capacity utilization and passenger yield can dramatically boost ROIC. However, policy improvements in labor cost, labor efficiency, and fuel cost are exceedingly achievable. This study presents a convenient and effective model for the airlines companies and offers handy directions for improving operational and financial performance. The suggested model enables the linkage of efficiency factors as profitability drivers and helps assessing sources of competitive advantage.

Anahtar Kelimeler

Return On Invested Capital Tree, Financial Performance, Operational Performance, Air Transportation

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