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The Construction of Social Discourse Towards Syrians on Social Media During Crisis Situations: A Study on the 2024 Kayseri Events

Year 2025, Volume: 16 Issue: 30, 46 - 75, 30.06.2025

Memet Arslan

Abstract

This study examines the Kayseri events, which began on June 30, 2024, following the public dissemination of allegations that a child had been abused by a person claimed to be Syrian. These allegations triggered reactions from the local population against Syrians, escalating into violent acts and ultimately leading to a societal crisis. The study aims to analyze how and in what context social discourse towards Syrians is shaped on social media platforms during crises.
Accordingly, a total of 1,568 entries under five different topics on one of the prominent online social media platforms, Ekşi Sözlük, were examined using content analysis methods, including word cloud analysis, thematic analysis, and sentiment analysis. Following the sentiment analysis, the Hate Speech Intensity Scale was applied to entries classified as negative. Findings from the word cloud analysis indicate that discussions primarily revolved around the themes of “identity, security, and politics.” Thematic analysis results reveal that the most frequently observed themes were anti-immigrant sentiment (30.7%), criticisms of current migration policies (27.2%), and racism (16.4%). Moreover 82.5% of the analyzed entries were classified as negative and supportive of attacks against Syrians. These entries prominently fell under “Level 4: Demonizing and Dehumanizing (28.4%)” and “Level 5: Violence (21.3%)” categories within the Hate Speech Intensity Scale. These findings demonstrate that, during crises, social discourse towards Syrians on social media is shaped by racism, xenophobia, and hate speech.

Keywords

Migration and Crisis Communication Social Media Social Discourse June 30 Kayseri Events.

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Kriz Durumlarında Suriyelilere Yönelik Toplumsal Söylemin Sosyal Medyada İnşası: 2024 Kayseri Olayları Üzerine Bir Araştırma

Year 2025, Volume: 16 Issue: 30, 46 - 75, 30.06.2025

Memet Arslan

Abstract

Bu çalışma, 30 Haziran 2024’te, bir çocuğun Suriyeli olduğu iddia edilen bir kişi tarafından istismar edildiğine dair iddiaların kamuoyunda yayılmasıyla başlayan ve yerel halkın Suriyelilere yönelik tepkilerinin şiddet eylemlerine dönüşerek toplumsal bir krize yol açtığı Kayseri olaylarını ele almaktadır. Çalışmanın amacı, kriz durumlarında Suriyelilere yönelik toplumsal söylemin sosyal medya platformlarında nasıl ve hangi bağlamda şekillendiğini incelemektir. Bu doğrultuda, çevrimiçi sosyal medya platformlarından biri olan Ekşi Sözlük’te, beş farklı başlık altında yer alan toplam 1,568 entry kelime bulutu analizi, tematik analiz ve duygu analizi teknikleri kullanılarak içerik analizi yöntemiyle incelenmiştir. Duygu analizi sonucunda, olumsuz sınıflandırılan entry’lere Nefret Söylemi Yoğunluk Ölçeği uygulanmıştır. Kelime bulutu analizinden elde edilen bulgular, olayların “kimlik, güvenlik ve siyaset” ekseninde yoğunlaştığını ortaya koymaktadır. Tematik analiz sonuçlarına göre, en sık gözlemlenen temalar göçmen karşıtlığı (%30,7), mevcut göç politikalarına yönelik eleştiriler (%27,2) ve ırkçılık (%16,4) olarak belirlenmiştir. Ayrıca, Suriyelilere yönelik saldırıları destekleyen ve olumsuz olarak sınıflandırılan ifadelerin yoğunlukta olduğu (%82,5) ve bu tür söylemlerin Nefret Söylemi Yoğunluk Ölçeği kapsamında “4. Seviye: Şeytanlaştırma ve İnsandışılaştırma (%28,4)” ile “5. Seviye: Şiddet (%21,3)” kategorilerinde belirgin biçimde yer aldığı tespit edilmiştir. Bu bulgular, kriz durumlarında Suriyelilere yönelik toplumsal söylemin sosyal medyada ırkçılık, zenofobi ve nefret söylemi çerçevesinde şekillendiğini ortaya koymaktadır.

Keywords

Göç ve Kriz İletişimi Sosyal Medya Toplumsal Söylem 30 Haziran Kayseri Olayları

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There are 119 citations in total.

Details

Primary Language English
Subjects Social Media Studies, Social Media Applications and Analysis, Communication and Media Studies (Other)
Journal Section Research Articles
Authors

Memet Arslan 0009-0005-5488-1362

Publication Date June 30, 2025
Submission Date May 22, 2025
Acceptance Date June 23, 2025
Published in Issue Year 2025 Volume: 16 Issue: 30

Cite

APA Arslan, M. (2025). The Construction of Social Discourse Towards Syrians on Social Media During Crisis Situations: A Study on the 2024 Kayseri Events. Global Media Journal Turkish Edition, 16(30), 46-75.
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