YOUNG ADULTS’ ATTITUDES AND PREFERENCES ABOUT YOUNG BEDROOM FURNITURE AND FURNISHINGS

Abstract

Decisions made by young adults regarding the decoration of their bedrooms are not only important in terms of understanding their self-development but also for understanding the prospective consumer profile. In this study, the preferences and attitudes of young adults aged 18–25 years who live in Kayseri province of Turkey regarding furniture and furnishings were analyzed. A survey was designed and implemented and data were analyzed using descriptive statistics and cross table. Results of the study indicate the following: young adults living in Kayseri are directly involved in the design of their bedrooms (47.2%) and their preferences are mostly influenced by the internet and their social networks (53.3%). These young consumers tend to prefer branded products (51%) and designs that are functional, all-purpose (62.9%) and timeless (38.6%). However, ultimately, their decisions are based on price and costs (35%) even though they would like to have products with an aesthetic design (49.5%).

Keywords

• Young Bedroom,Furniture,Furnishing,Preference,Attitudes

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