DESIGN AWARDS AS A DESIGN PROMOTION ACTIVITY: INTERNATIONAL DESIGN AWARDS

Year 2018, Volume: 6 Issue: 1, 45 - 55, 13.03.2018

Damla Şahin Alper Çalgüner H. Güçlü Yavuzcan

Abstract

Many governments have design policies to increase public awareness level about design and its adding value on products and services. One of these policies is design promotion activities like seminars, exhibitions, and publications which are essential to increase the awareness of citizens and companies about the benefits of design. Design awards are one of these design promotion activities that provide companies reputation and publicity. Especially international design awards are significant to promote the product and the company itself in the global context. In this study, design promotion has been identified and the activities belonging to design promotion and the differences between design policy and design support have been revealed. Finally, the role of design awards as a promotion activity has been presented and four design schemes (Design Turkey Industrial Design Award, IF Design Award, Red Dot Design Award, and Good Design Award) have been compared in terms of different dynamics and promotion activities.

Keywords

design, design policy, design promotion, design awards, international design awards

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