Considering Industrial Design In The Context Of Communication: The Concept of Design Communication

Year 2023, Volume: 11 Issue: 3, 467 - 479, 29.09.2023

Ebru Gedik Alper Çalgüner

Abstract

The design process, essentially a problem-solving activity, is deeply intertwined with communication. In this process, designers share ideas and information not only with themselves but also with external parties through various media. Communication is defined as "the process of sending information using a medium," and it serves as a pivotal intersection between the fields of design and communication. One crucial element in this design communication process is the environment. The environment acts as a physical mediator, facilitating the loading and transmission of messages that can stimulate the senses. Different environmental factors, such as the method, process, and perception, influence the formation of the designer's original idea and the overall functioning of the design process. While the literature frequently addresses the concept of "Communication Design," the specific concept of "Design Communication" itself has not received adequate examination. Furthermore, its framework within the context of industrial design discipline remains incompletely defined. As part of this study's scope, an analysis of various definitions of design communication in the literature has been conducted, leading to the identification of five distinct contexts through which the concept is approached and its framework established within the realm of industrial design discipline.

Keywords

industrial design, design communication, context of design communication

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