The Antecedents and Outputs of University Image: A Literature Review Study

Soner Polat; Rashid Mehmood

doi:10.55993/hegp.1808466

The Antecedents and Outputs of University Image: A Literature Review Study

Abstract

This study aims to identify and synthesize the antecedents and outputs of university image within higher education institutions. The study adopts a structured literature review design supported by descriptive content analysis. The dataset consists of peer-reviewed articles published in education journals indexed in the Web of Science (SSCI and SCIE) between 1990 and 2024. A structured search and screening process, guided by PRISMA principles, resulted in the inclusion of 46 relevant studies. The findings move beyond descriptive summaries by organizing the literature into key thematic categories. Antecedents of university image are grouped into communication and marketing signals, academic and service quality, institutional characteristics, and external social influences. Outputs are categorized into student-related outcomes (e.g., satisfaction and loyalty), institutional outcomes (e.g., reputation), and behavioral outcomes (e.g., word-of-mouth and citizenship behavior). By synthesizing fragmented findings into a coherent framework, this study contributes to the literature by offering a clearer conceptual understanding of how university image is formed and what outcomes it produces. The proposed framework provides practical insights for higher education institutions seeking to strategically manage and enhance their image.

Keywords

Supporting Institution

No funding was received from any institution or organisation for this study.

Ethical Statement

This study does not require ethical approval process.

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Details

Primary Language

English

Subjects

Higher Education Studies (Other)

Journal Section

Systematic Reviews and Meta Analysis

Authors

Soner Polat ^*
0000-0003-2407-6491
Türkiye

Rashid Mehmood
0000-0003-2638-0198
Pakistan

Publication Date

August 12, 2026

Submission Date

October 22, 2025

Acceptance Date

June 12, 2026

Published in Issue

Year 2026 Volume: 7 Number: 1

DOI

https://doi.org/10.55993/hegp.1808466

IZ

https://izlik.org/JA42YA57TC

Cite

RIS / Bibtex

APA

Polat, S., & Mehmood, R. (2026). The Antecedents and Outputs of University Image: A Literature Review Study. Higher Education Governance and Policy, 7(1), 87-105. https://doi.org/10.55993/hegp.1808466

AMA

1.Polat S, Mehmood R. The Antecedents and Outputs of University Image: A Literature Review Study. HEGP. 2026;7(1):87-105. doi:10.55993/hegp.1808466

Chicago

Polat, Soner, and Rashid Mehmood. 2026. “The Antecedents and Outputs of University Image: A Literature Review Study”. Higher Education Governance and Policy 7 (1): 87-105. https://doi.org/10.55993/hegp.1808466.

EndNote

Polat S, Mehmood R (August 1, 2026) The Antecedents and Outputs of University Image: A Literature Review Study. Higher Education Governance and Policy 7 1 87–105.

IEEE

[1]S. Polat and R. Mehmood, “The Antecedents and Outputs of University Image: A Literature Review Study”, HEGP, vol. 7, no. 1, pp. 87–105, Aug. 2026, doi: 10.55993/hegp.1808466.

ISNAD

Polat, Soner - Mehmood, Rashid. “The Antecedents and Outputs of University Image: A Literature Review Study”. Higher Education Governance and Policy 7/1 (August 1, 2026): 87-105. https://doi.org/10.55993/hegp.1808466.

JAMA

1.Polat S, Mehmood R. The Antecedents and Outputs of University Image: A Literature Review Study. HEGP. 2026;7:87–105.

MLA

Polat, Soner, and Rashid Mehmood. “The Antecedents and Outputs of University Image: A Literature Review Study”. Higher Education Governance and Policy, vol. 7, no. 1, Aug. 2026, pp. 87-105, doi:10.55993/hegp.1808466.

Vancouver

1.Soner Polat, Rashid Mehmood. The Antecedents and Outputs of University Image: A Literature Review Study. HEGP. 2026 Aug. 1;7(1):87-105. doi:10.55993/hegp.1808466

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Editor-in-Chief(s)

Şahabettin AKŞAB

Education Management, Education Planning, Leadership in Education, Higher Education Policies, Higher Education Systems, Higher Education Management, Internationalization in Higher Education

YK

Yasar KONDAKCI

Education, Education Management, Education Planning, Leadership in Education, Higher Education Studies, Higher Education Policies, Higher Education Systems, Higher Education Management, Internationalization in Higher Education

Funda KURT KESKIN

Education, Curriculum and Instration , Program Development and Qualifications in Higher Education, Internationalization in Higher Education

Editorial Board

YÖ

Yakup ÖZ

Education Management, Higher Education Policies, Higher Education Management, Internationalization in Higher Education, Education Policy, Educational Sociology