Research Article
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RİSKTEN KAÇINMA: KAYBETME KORKUSU

Year 2020, Volume 12, Issue 1, 52 - 77, 30.06.2020

Abstract

Kişilerin yatırım yapmaktan kaçınmada sahip oldukları varlığı kaybetme korkusu yatmaktadır. Yatırımdan gelecek potansiyel kaybın potansiyel kazançtan ağırlığının çok daha yüksek olması da yatırımdan cayma sebebidir. Yatırım projesinin başında iştahlıyken proje günü yaklaştığında vazgeçme eğilimi şiddetli şekilde artmaktadır. Servetin muhafazası, kaybetmeye tepki ve zaman faktörlerinin rasyonel iktisattın öngörüsü olan getiri oranıyla ilgisi bulunmaktadır. Davranışsal iktisattın ortaya çıkmasının sebebi de rasyonel iktisat teorisinin kişilerin yaşadığı psikolojiyi anlamakta ve sürece katmakta eksikliğindendir. Makalede bu kaybetme korkusunu yenmek için izlenmesi gereken metotlar irdelenmiştir. Bu yöntemler ana husus olayı farklı şekilde algılamasını ve konuya zamanla adım adım ısınmasını sağlamaktır.

References

  • Ariely, D, (2008), Predictably Irrational, New York: Harper Perennial.
  • Areily, D. (2013), The Honest Truth About Dishonesty: How We Lie to Everyone- -Especially Ourselves, New York: Harper Perennial
  • Bandura, A, (1986), Social Foundations Of Thought And Action: A Social Cognitive Theory, Upper Saddle River, NJ: Prentice Hall.
  • Barberis, N. C. (2013), Thirty Years Of Prospect Theory In Economics: A Review And Assessment, Journal of Economic Perspectives, 27(1), 173-96.
  • Cialdini, Robert (1984). Influence: Science and Practice. Boston: Allyn and Bacon.
  • Cheema, A., & Bagchi, R. (2011). The Effect of Goal Visualization on Goal Pursuit : Implications for Individuals and Managers. Journal of Marketing, 75(2), 109–123.
  • Easley, D., & O’Hara, M. (2009). Ambiguity And Nonparticipation: The Role Of Regulation. The Review of Financial Studies, 22(5), 1817-1843.
  • Ericson, K. M. M., & Fuster, A. (2014). The Endowment Effect. Annual Review of Economics, 6(1), 555-579.
  • Freedman, J. L., & Fraser, S. C. (1966). Compliance Without Pressure: The Foot- In-The-Door Technique. Journal of Personality and Social Psychology, 4(2), 195- 202.
  • Gneezy, U., & List, J.,(2013), The Why Axis: Hidden Motives and The Undiscovered Economics of Everyday Life, PublicAffairs.
  • Goldsmith, M., Silvester, S. (2018). Stakeholder Centered Coaching: Maximizing Your Impact as a Coach, California: THINKaha,
  • Kahneman, D. (2011). Thinking, fast and slow. London: Allen Lane.
  • Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1991). Anomalies: The endowment effect, loss aversion, and status quo bias. Journal of Economic Perspectives, 5(1), 193-206.
  • Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263–291.
  • Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy, 98(6),
  • Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, 149-188.
  • List, J. A. (2011). Does market experience eliminate market anomalies? The case of exogenous market experience. American Economic Review, 101(3), 313-17.
  • Mullainathan, S., & Shafir, E. (2013). Scarcity: Why having too little means so much. New York, NY, US: Times Books/Henry Holt and Co.
  • Thaler, Richard (2015), Misbehaving: The Making of Behavioral Economics, New York: W. W. Norton & Company
  • Thaler, R. H. (1999). Mental Accounting Matters. Journal of Behavioral Decision Making, 12(3), 183–206.
  • Thaler, Richard & Cass Sunstein (2008), Nudge: Improving Decisions about Health, Wealth, and Happiness, New York: Penguin Books
  • Trope, Y., & Liberman, N. (2003). Temporal construal. Psychological Review, 110(3), 403–421.
  • Samuelson, W., & Zeckhauser, R. J. (1988). Status Quo Bias In Decision Making. Journal of Risk and Uncertainty, 1, 7-59.
  • Schindler, S., & Pfattheicher, S. (2017). The frame of the game: Loss-framing increases dishonest behavior. Journal of Experimental Social Psychology, 69, 172-177.
  • Shiller, Robert (2000), Irrational Exuberance, Princeton: Princeton University Press.
  • Siegel, J. (1992). The Equity Premium: Stock and Bond Returns since 1802. Financial Analysts Journal, 48, 1, 28-38+46
  • Xu, A. J. and Wyer, R. S. (2008). The Comparative Mind-Set From Animal Comparisons to Increased Purchase Intentions. Psychological Science, 19(9), 859–864.

RISK AVOID: FEAR OF LOSS

Year 2020, Volume 12, Issue 1, 52 - 77, 30.06.2020

Abstract

People are reluctant to invest due to the fear of loss of their endowment. The reaction of potential loss from the investment is much higher than the potential gain. When the launching of the project is closing, the tendency to abandon is increasing sharply. The maintenance of endowment, the response to loss and the time factors are unrelated to the rate of return, which is the prediction of rational economics. The reason for the emergence of behavioral economics is the lack of understanding of the psychology of individuals. In the article, the methods to be followed to overcome this fear of losing are investigated. The main point of these methods is to perceive the event in a different way and to warm up the subject step by step over time.

References

  • Ariely, D, (2008), Predictably Irrational, New York: Harper Perennial.
  • Areily, D. (2013), The Honest Truth About Dishonesty: How We Lie to Everyone- -Especially Ourselves, New York: Harper Perennial
  • Bandura, A, (1986), Social Foundations Of Thought And Action: A Social Cognitive Theory, Upper Saddle River, NJ: Prentice Hall.
  • Barberis, N. C. (2013), Thirty Years Of Prospect Theory In Economics: A Review And Assessment, Journal of Economic Perspectives, 27(1), 173-96.
  • Cialdini, Robert (1984). Influence: Science and Practice. Boston: Allyn and Bacon.
  • Cheema, A., & Bagchi, R. (2011). The Effect of Goal Visualization on Goal Pursuit : Implications for Individuals and Managers. Journal of Marketing, 75(2), 109–123.
  • Easley, D., & O’Hara, M. (2009). Ambiguity And Nonparticipation: The Role Of Regulation. The Review of Financial Studies, 22(5), 1817-1843.
  • Ericson, K. M. M., & Fuster, A. (2014). The Endowment Effect. Annual Review of Economics, 6(1), 555-579.
  • Freedman, J. L., & Fraser, S. C. (1966). Compliance Without Pressure: The Foot- In-The-Door Technique. Journal of Personality and Social Psychology, 4(2), 195- 202.
  • Gneezy, U., & List, J.,(2013), The Why Axis: Hidden Motives and The Undiscovered Economics of Everyday Life, PublicAffairs.
  • Goldsmith, M., Silvester, S. (2018). Stakeholder Centered Coaching: Maximizing Your Impact as a Coach, California: THINKaha,
  • Kahneman, D. (2011). Thinking, fast and slow. London: Allen Lane.
  • Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1991). Anomalies: The endowment effect, loss aversion, and status quo bias. Journal of Economic Perspectives, 5(1), 193-206.
  • Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263–291.
  • Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy, 98(6),
  • Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, 149-188.
  • List, J. A. (2011). Does market experience eliminate market anomalies? The case of exogenous market experience. American Economic Review, 101(3), 313-17.
  • Mullainathan, S., & Shafir, E. (2013). Scarcity: Why having too little means so much. New York, NY, US: Times Books/Henry Holt and Co.
  • Thaler, Richard (2015), Misbehaving: The Making of Behavioral Economics, New York: W. W. Norton & Company
  • Thaler, R. H. (1999). Mental Accounting Matters. Journal of Behavioral Decision Making, 12(3), 183–206.
  • Thaler, Richard & Cass Sunstein (2008), Nudge: Improving Decisions about Health, Wealth, and Happiness, New York: Penguin Books
  • Trope, Y., & Liberman, N. (2003). Temporal construal. Psychological Review, 110(3), 403–421.
  • Samuelson, W., & Zeckhauser, R. J. (1988). Status Quo Bias In Decision Making. Journal of Risk and Uncertainty, 1, 7-59.
  • Schindler, S., & Pfattheicher, S. (2017). The frame of the game: Loss-framing increases dishonest behavior. Journal of Experimental Social Psychology, 69, 172-177.
  • Shiller, Robert (2000), Irrational Exuberance, Princeton: Princeton University Press.
  • Siegel, J. (1992). The Equity Premium: Stock and Bond Returns since 1802. Financial Analysts Journal, 48, 1, 28-38+46
  • Xu, A. J. and Wyer, R. S. (2008). The Comparative Mind-Set From Animal Comparisons to Increased Purchase Intentions. Psychological Science, 19(9), 859–864.

Details

Primary Language Turkish
Subjects Social
Journal Section Research Article
Authors

Mustafa Şeref AKIN This is me
Erzincan Binali Yıldırım Üniversitesi
Türkiye

Publication Date June 30, 2020
Published in Issue Year 2020, Volume 12, Issue 1

Cite

Bibtex @research article { hiad692585, journal = {Hukuk ve İktisat Araştırmaları Dergisi}, issn = {2146-0817}, eissn = {2146-0817}, address = {}, publisher = {Sosyal Bilimler Araştırmaları Derneği}, year = {2020}, volume = {12}, number = {1}, pages = {52 - 77}, title = {RİSKTEN KAÇINMA: KAYBETME KORKUSU}, key = {cite}, author = {Akın, Mustafa Şeref} }
APA Akın, M. Ş. (2020). RİSKTEN KAÇINMA: KAYBETME KORKUSU . Hukuk ve İktisat Araştırmaları Dergisi , 12 (1) , 52-77 . Retrieved from https://dergipark.org.tr/en/pub/hiad/issue/52792/692585
MLA Akın, M. Ş. "RİSKTEN KAÇINMA: KAYBETME KORKUSU" . Hukuk ve İktisat Araştırmaları Dergisi 12 (2020 ): 52-77 <https://dergipark.org.tr/en/pub/hiad/issue/52792/692585>
Chicago Akın, M. Ş. "RİSKTEN KAÇINMA: KAYBETME KORKUSU". Hukuk ve İktisat Araştırmaları Dergisi 12 (2020 ): 52-77
RIS TY - JOUR T1 - RİSKTEN KAÇINMA: KAYBETME KORKUSU AU - Mustafa Şeref Akın Y1 - 2020 PY - 2020 N1 - DO - T2 - Hukuk ve İktisat Araştırmaları Dergisi JF - Journal JO - JOR SP - 52 EP - 77 VL - 12 IS - 1 SN - 2146-0817-2146-0817 M3 - UR - Y2 - 2020 ER -
EndNote %0 Hukuk ve İktisat Araştırmaları Dergisi RİSKTEN KAÇINMA: KAYBETME KORKUSU %A Mustafa Şeref Akın %T RİSKTEN KAÇINMA: KAYBETME KORKUSU %D 2020 %J Hukuk ve İktisat Araştırmaları Dergisi %P 2146-0817-2146-0817 %V 12 %N 1 %R %U
ISNAD Akın, Mustafa Şeref . "RİSKTEN KAÇINMA: KAYBETME KORKUSU". Hukuk ve İktisat Araştırmaları Dergisi 12 / 1 (June 2020): 52-77 .
AMA Akın M. Ş. RİSKTEN KAÇINMA: KAYBETME KORKUSU. Hukuk ve İktisat Araştırmaları Dergisi. 2020; 12(1): 52-77.
Vancouver Akın M. Ş. RİSKTEN KAÇINMA: KAYBETME KORKUSU. Hukuk ve İktisat Araştırmaları Dergisi. 2020; 12(1): 52-77.
IEEE M. Ş. Akın , "RİSKTEN KAÇINMA: KAYBETME KORKUSU", Hukuk ve İktisat Araştırmaları Dergisi, vol. 12, no. 1, pp. 52-77, Jun. 2020