Research Article
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Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders

Year 2019, Volume: 48 Issue: 2, 176 - 196, 30.11.2019

Abstract

Environmental pollution, modern farming practices and animal transmitted diseases have led consumers to have food safety and health concerns regarding organic foods. This research aims to examine the relationship between consumers’ health consciousness, food safety concerns, attitudes towards organic products, and intention to purchase organic food products. For this purpose, we first developed a research model; then, we tested the research model based on gender differences. According to the results of the research, the attitude toward organic food is a powerful indicator of the consumer’s intention to purchase organic food. Health consciousness, food safety concerns, attitudes, and intentions have a significant relationship with each other. As a result of the gender based binary model comparison, the attitudes and intentions of male and female consumers towards organic food are different. Participants’ increased awareness of health consciousness and food safety concerns increase the relevance of organic products, and has an impact on the development of the organic product market.

Supporting Institution

The authors received no financial support for this work.

References

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  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. Doi: 10.1016/0749-5978(91)90020-T
  • Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L., & Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite, 50(2), 443-454. Doi: 10.1016/j.appet.2007.09.010
  • Bánáti, D. (2011). Consumer response to food scandals and scares. Trends in Food Science & Technology, 22(2), 56-60. Doi: 10.1016/j.tifs.2010.12.007
  • Basha, M. B., Mason, C., Shamsudin, M. F., Hussain, H. I., & Salem, M. A. (2015). Consumers attitude towards organic food. Procedia Economics and Finance, 31, 444-452. Doi: 10.1016/S2212-5671(15)01219-8
  • Cengiz, H., & Şenel, M. (2017). Investigating consumer motivations in the purchase of organic foods using Zaltman metaphor elicitation technique. Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 7(1), 56-69.
  • Chen, J., Lobo, A., & Rajendran, N. (2014). Drivers of organic food purchase intentions in mainland China– evaluating potential customers’ attitudes, demographics and segmentation. International Journal of Consumer Studies, 38(4), 346-356. Doi: 10.1111/ijcs.12095
  • Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and preference, 18(7), 1008-1021. Doi: 10.1016/j.foodqual.2007.04.004
  • Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle. British Food Journal, 111(2), 165-178. Doi: 10.1108/00070700910931986
  • Chinnici, G., D’Amico, M., & Pecorino, B. (2002). A multivariate statistical analysis on the consumers of organic products. British Food Journal, 104(3/4/5), 187-199. Doi: 10.1108/00070700210425651
  • Chow, J. C. C., Snowden, L. R., & McConnell, W. (2001). A confirmatory factor analysis of the BASIS-32 in racial and ethnic samples. The Journal of Behavioral Health Services and Research, 28(4), 400-411. Doi: 10.1007/BF02287771
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  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. Doi: 10.2307/3151312
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  • Jayanti, R. K., & Burns, A. C. (1998). The antecedents of preventive health care behavior: An empirical study. Journal of the Academy of Marketing Science, 26(1), 6. Doi: 10.1177/0092070398
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  • Magnusson, M. K., Arvola, A., Koivisto Hursti, U. K., Åberg, L., & Sjödén, P. O. (2001). Attitudes towards organic foods among Swedish consumers. British food journal, 103(3), 209-227. Doi: 10.1108/00070700110386755
  • Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2), 163-170. Doi: 10.1111/j.1470-6431.2007.00619.x
  • Mukherjee, A., & Malhotra, N. (2006). Does role clarity explain employee-perceived service quality? A study of antecedents and consequences in call centres. International Journal of Service Industry Management, 17(5), 444- 473. Doi: 10.1108/09564230610689777
  • O’Donovan, P., & McCarthy, M. (2002). Irish consumer preference for organic meat. British Food Journal, 104(3/4/5), 353-370. Doi: 10.1108/00070700210425778
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  • Padel, S., & Foster, C. (2005) Exploring the gap between attitudes and behaviour: understanding why consumers buy or do not buy organic food. British Food Journal, 107, 606–626. Doi: 10.1108/00070700510611002
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  • Pino, G.,Peluso, A. M., &Guido, G. (2012). Determinants of regular and occasional consumers’ intentions to buy organic food. Journal of Consumer Affairs, 46(1), 157-169. Doi: 10.1111/j.1745-6606.2012.01223.x
  • Rahnama, H. (2017). Effect of consumption values on women’s choice behavior toward organic foods: The case of organic yogurt in Iran. Journal of Food Products Marketing, 23(2), 144-166. Doi: 10.1080/10454446.2017.1244790
  • Roddy, G., Cowan, C. A., & Hutchinson, G. (1996). Consumer attitudes and behaviour to organic foods in Ireland. Journal of International Consumer Marketing, 9(2): 41-63. Doi: 10.1300/J046v09n02_03
  • Sarıkaya, N. (2007). Organik ürün tüketimini etkileyen faktörler ve tutumlar üzerine bir saha çalışması. Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 14(2), 110-125.
  • Schermelleh-Engel, K.,Moosbrugger, H., &Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
  • Schifferstein, H. N., & Ophuis, P. A. O. (1998). Health-related determinants of organic food consumption in the Netherlands. Food quality and Preference, 9(3), 119-133. Doi: 10.1016/S0950-3293(97)00044-X
  • Tabachnick, B. G., & Fidell, L. S. (2007). Using multivariate statistics. London: Pearson Education.
  • Tan, B. C., Chai, L. T., & Min, P. S. (2017, April). Attitude Towards Eating “Green”: Do Consumer Consciousness, Healthy Lifestyle, and Value Orientation Matter?. In 5thInternational Conference on Innovation and Entrepreneurship ICIE 2017 (p. 153). https://www.researchgate.net/profile/John_Kean_ Yew/publication/316362967_Innovation_Management_A_Study_of_Woman_Entrepreneurs_in_Klang_ Valley/links/58fb8debaca2723d79d84976/Innovation-Management-A-Study-of-Woman-Entrepreneursin-Klang-Valley.pdf#page=168
  • Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British food journal, 107(11), 808-822. Doi: 10.1108/00070700510629760
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Year 2019, Volume: 48 Issue: 2, 176 - 196, 30.11.2019

Abstract

References

  • Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: a review. British Food Journal, 111(10), 1140-1167. Doi: 10.1108/00070700910992961
  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. Doi: 10.1016/0749-5978(91)90020-T
  • Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L., & Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite, 50(2), 443-454. Doi: 10.1016/j.appet.2007.09.010
  • Bánáti, D. (2011). Consumer response to food scandals and scares. Trends in Food Science & Technology, 22(2), 56-60. Doi: 10.1016/j.tifs.2010.12.007
  • Basha, M. B., Mason, C., Shamsudin, M. F., Hussain, H. I., & Salem, M. A. (2015). Consumers attitude towards organic food. Procedia Economics and Finance, 31, 444-452. Doi: 10.1016/S2212-5671(15)01219-8
  • Cengiz, H., & Şenel, M. (2017). Investigating consumer motivations in the purchase of organic foods using Zaltman metaphor elicitation technique. Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 7(1), 56-69.
  • Chen, J., Lobo, A., & Rajendran, N. (2014). Drivers of organic food purchase intentions in mainland China– evaluating potential customers’ attitudes, demographics and segmentation. International Journal of Consumer Studies, 38(4), 346-356. Doi: 10.1111/ijcs.12095
  • Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and preference, 18(7), 1008-1021. Doi: 10.1016/j.foodqual.2007.04.004
  • Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle. British Food Journal, 111(2), 165-178. Doi: 10.1108/00070700910931986
  • Chinnici, G., D’Amico, M., & Pecorino, B. (2002). A multivariate statistical analysis on the consumers of organic products. British Food Journal, 104(3/4/5), 187-199. Doi: 10.1108/00070700210425651
  • Chow, J. C. C., Snowden, L. R., & McConnell, W. (2001). A confirmatory factor analysis of the BASIS-32 in racial and ethnic samples. The Journal of Behavioral Health Services and Research, 28(4), 400-411. Doi: 10.1007/BF02287771
  • Davies, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organic food? A profile of the purchasers of organic food in Northern Ireland. British Food Journal, 97(10), 17- 23. Doi: 10.1108/00070709510104303
  • Finch, J. E. (2006). The impact of personal consumption values and beliefs on organic food purchase behavior. Journal of Food Products Marketing, 11(4): 63-76. Doi: 10.1300/J038v11n04_05
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. Doi: 10.2307/3151312
  • Gefen, D. (2000). E-commerce: the role of familiarityandtrust. Omega, 28(6), 725-737. Gould, S. J. (1988) Consumer attitudes toward health and health care:a differential perspective. Journal of Consumer Affairs, 22, 96–118. Doi: 10.1111/j.1745-6606.1988.tb00215.x
  • Gracia, A., & de Magistris, T. (2007). Organic food product purchase behaviour: A pilot study for urban consumers in the South of Italy. Spanish Journal of Agricultural Research, 5(4), 439‐451.
  • Grunert, K. G. (2005). Food quality and safety: consumer perception and demand. European review of agricultural economics, 32(3), 369-391. Doi: 10.1093/eurrag/jbi011
  • Grunert, S. C., & Juhl, H. J. (1995). Values, environmental attitudes, and buying of organic foods. Journal of Economic Psychology, 16(1), 39-62. Doi: 10.1016/0167-4870(94)00034-8
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (Vol.6.). UpperSaddleRiver, NJ: PearsonPrenticeHall.
  • Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, 5(5), 420-430. Doi: 10.1002/cb.190
  • Hooper, D., Coughlan, J., & Mullen, M. (2008). Structural equation modelling: Guidelines for determining model fit. Electronic Journal of Business Research Methods, 6(1), 53-60.
  • Hu, L. T., & Bentler, P. M. (1999). Cut off criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multi-Disciplinary Journal, 6(1), 1-55. Doi: 10.1080/10705519909540118
  • Irianto, H. (2015). Consumers’ attitude and intention towards organic food purchase: An extension of theory of planned behavior in gender perspective. International Journal of Management, Economics and Social Sciences, 4(1), 17-31.
  • Jayanti, R. K., & Burns, A. C. (1998). The antecedents of preventive health care behavior: An empirical study. Journal of the Academy of Marketing Science, 26(1), 6. Doi: 10.1177/0092070398
  • Kim, Y. H., & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. Journal of consumer Marketing, 28(1), 40-47. Doi: 10.1108/07363761111101930
  • Kriwy, P., & Mecking, R. A. (2012). Health and environmental consciousness, costs of behaviour and the purchase of organic food. International Journal of Consumer Studies, 36(1), 30-37. Doi: 10.1111/j.1470-6431.2011.01004.x
  • Krystallis, A., & Chryssohoidis, G. (2005). Consumers’ willingness to pay for organic food: Factors that affect it and variation per organic product type. British Food Journal, 107(5), 320-343. Doi: 10.1108/00070700510596901
  • Kline, R. B. (2011). Principles and practice of structural equation modeling (3rd edn). New York: Guilford Press.
  • Lea, E., & Worsley, T. (2005). Australians’ organic food beliefs, demographics and values. British Food Journal, 107(11), 855-869. Doi: 10.1108/00070700510629797
  • Lockie, S., Lyons, K., Lawrence, G., & Mummery, K. (2002). Eating ‘green’: Motivations behind organic food consumption in Australia. Sociologia ruralis, 42(1), 23-40. Doi: 10.1111/1467-9523.00200
  • Magnusson, M. K. Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209-227. Doi: 10.1108/00070700110386755
  • Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2003). Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40(2), 109-117. Doi: 10.1016/S0195-6663(03)00002-3
  • Magnusson, M. K., Arvola, A., Koivisto Hursti, U. K., Åberg, L., & Sjödén, P. O. (2001). Attitudes towards organic foods among Swedish consumers. British food journal, 103(3), 209-227. Doi: 10.1108/00070700110386755
  • Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2), 163-170. Doi: 10.1111/j.1470-6431.2007.00619.x
  • Mukherjee, A., & Malhotra, N. (2006). Does role clarity explain employee-perceived service quality? A study of antecedents and consequences in call centres. International Journal of Service Industry Management, 17(5), 444- 473. Doi: 10.1108/09564230610689777
  • O’Donovan, P., & McCarthy, M. (2002). Irish consumer preference for organic meat. British Food Journal, 104(3/4/5), 353-370. Doi: 10.1108/00070700210425778
  • Omar, N. A., Nazri, M. A., Osman, L. H., & Ahmad, M. S. (2017). The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: An empirical study. GeografiaMalaysian Journal of Society and Space, 12(2).
  • Padel, S., & Foster, C. (2005) Exploring the gap between attitudes and behaviour: understanding why consumers buy or do not buy organic food. British Food Journal, 107, 606–626. Doi: 10.1108/00070700510611002
  • Paul, J., & Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of consumer Marketing, 29(6), 412-422. Doi: 10.1108/07363761211259223
  • Petrescu, D. C., & Petrescu-Mag, R. M. (2015). Organic food perception: fad, or healthy and environmentally friendly? a case on Romanian consumers. Sustainability, 7(9), 12017-12031.
  • Pino, G.,Peluso, A. M., &Guido, G. (2012). Determinants of regular and occasional consumers’ intentions to buy organic food. Journal of Consumer Affairs, 46(1), 157-169. Doi: 10.1111/j.1745-6606.2012.01223.x
  • Rahnama, H. (2017). Effect of consumption values on women’s choice behavior toward organic foods: The case of organic yogurt in Iran. Journal of Food Products Marketing, 23(2), 144-166. Doi: 10.1080/10454446.2017.1244790
  • Roddy, G., Cowan, C. A., & Hutchinson, G. (1996). Consumer attitudes and behaviour to organic foods in Ireland. Journal of International Consumer Marketing, 9(2): 41-63. Doi: 10.1300/J046v09n02_03
  • Sarıkaya, N. (2007). Organik ürün tüketimini etkileyen faktörler ve tutumlar üzerine bir saha çalışması. Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 14(2), 110-125.
  • Schermelleh-Engel, K.,Moosbrugger, H., &Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
  • Schifferstein, H. N., & Ophuis, P. A. O. (1998). Health-related determinants of organic food consumption in the Netherlands. Food quality and Preference, 9(3), 119-133. Doi: 10.1016/S0950-3293(97)00044-X
  • Tabachnick, B. G., & Fidell, L. S. (2007). Using multivariate statistics. London: Pearson Education.
  • Tan, B. C., Chai, L. T., & Min, P. S. (2017, April). Attitude Towards Eating “Green”: Do Consumer Consciousness, Healthy Lifestyle, and Value Orientation Matter?. In 5thInternational Conference on Innovation and Entrepreneurship ICIE 2017 (p. 153). https://www.researchgate.net/profile/John_Kean_ Yew/publication/316362967_Innovation_Management_A_Study_of_Woman_Entrepreneurs_in_Klang_ Valley/links/58fb8debaca2723d79d84976/Innovation-Management-A-Study-of-Woman-Entrepreneursin-Klang-Valley.pdf#page=168
  • Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British food journal, 107(11), 808-822. Doi: 10.1108/00070700510629760
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There are 65 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Evrim Erdoğan Yazar This is me 0000-0001-8689-4137

Murat Burucuoğlu 0000-0001-8560-6420

Publication Date November 30, 2019
Submission Date April 3, 2018
Published in Issue Year 2019 Volume: 48 Issue: 2

Cite

APA Erdoğan Yazar, E., & Burucuoğlu, M. (2019). Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders. Istanbul Business Research, 48(2), 176-196.

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