Use of Twitter of Elazig Municipal Candidates: Example Of March 31 2019 Local Elections
Abstract
Abstract
In election periods, politicians make use of many communication tools. One of these tools is social media. Social media is used in election campaigns where it is a tool that can reach less cost and faster. In this study, Twitter usages of Elazığ municipal candidates were examined in 31 March 2019 Local Administrations Election. The main purpose of the study is to determine whether the municipal candidates actively use Twitter, a social media tool during the election campaign. Content analysis method was used in the research. The shares of municipal candidates who had personal Twitter accounts during the campaign were analyzed. According to the findings, most of the candidates for Elazığ municipal did not actively use their personal accounts on Twitter during the election. Most of the municipal candidates were found to be insufficient to inform the public through social media.
Keywords
References
- Akar, E. (2010), Sosyal Medya Pazarlaması Sosyal Web’de Pazarlama Stratejileri , Efil Yay., Ankara
- Aziz A. (2017), Siyasal İletişim, Nobel Yayınları, Ankara.
- Bayraktutan G., Binark M., Çomu T., Doğu B., İslamoğlu G., Telli Aydemir A.. (2014). “Siyasal İletişim Sürecinde Sosyal Medya ve Türkiye’de 2011 Genel Seçimlerinde Twitter Kullanımı”, Bilig, Sayı: 68, s.59-96.
- Berelson B.(1952), Content Analysis in Communication Research, Free Press, Glenco.
- Helms L. (2012), Democratc Political Leadership in The New Media Age: A Farewell to Excellence, The British Journal Of Politics and İnternational Relations, 14/4 s.651-670.
- Genel, M. G. (2012), Siyasal Iletişim Kampanyalarında Sosyal Medyanın Kullanımı (12 Haziran 2011 Seçimleri “Twitter” Örneği. The Turkish Online Journal of Design, Art And Communication - Tojdac, 2 (4), s. 23-31.
- Gözüpek, M.N., H. Altunbaş ve H. Aktaş,(2007), Seçim Kampanyaları ve İnternet, International Symposium on Media anda Politics, Ege Üniversitesi, İzmir.
- Kuyucu, M.; Karahisar, T. (2013), Yeni İletişim Teknolojileri ve Yeni Medya, Zinde R.eklam Yayıncılık, İstanbul.
Details
Primary Language
English
Subjects
Political Science
Journal Section
Research Article
Authors
Kübra Türkan
This is me
0000-0001-9069-9203
Publication Date
April 30, 2020
Submission Date
August 6, 2019
Acceptance Date
May 15, 2020
Published in Issue
Year 2020 Volume: 6 Number: 1