Problem-Driven Approaches in Consumer-Targeted Informative E-Health

Year 2015, Volume: 1 Issue: 1, 15 - 27, 22.03.2016

Marjo Rıssanen

Abstract

Problem-driven approaches such as problem-based learning (PBL) and its hybrid extensions have been widely used in medical and health-related training among health professionals. Do such approaches give added value for consumer-targeted informative e-Health design? PBL approaches may be rewarding at higher cognitive levels; however, too extensive orthodox modeling or format recommendations may be a threat to innovative product design and new insights. The main ideas of PBLconnected ideologies may be useful in the health sector and in consumer-targeted digital applications: constructive, self-directed, collaborative, and contextual learning represent aspects that are plausible in consumer-targeted eHealth area. Creative problem-solution scenarios require intellectual activity and may hence attract consumers and increase customer activity if the substance knowledge frame is supported, appears well-known, and is understandable for the consumers. This study considers these items in a theoretical problem analysis as part of a design science approach with contextual literature.

Keywords

Instructional digital media, problem-driven approach, health care

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