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Japon Turistlerin Seyahat Motivasyonlarının Turist Memnuniyeti ve Tekrar Ziyaret Etme Niyeti Üzerine Etkisi: Kapadokya Örneği

Year 2021, Issue: 25, 598 - 623, 29.01.2021

Abstract

Bu çalışmanın amacı, Kapadokya bölgesini ziyaret eden Japon turistlerin seyahat motivasyonlarının turist memnuniyeti ve tekrar ziyaret etme niyeti üzerindeki etkisini ortaya koymaktır. Bu amaca ulaşabilmek için alandan toplanan veriler anket tekniği yardımıyla analiz edilmiştir. Yapılan analizler sonucunda Japon turistlerin seyahat motivasyonunun turist memnuniyeti ve tekrar ziyaret etme niyeti üzerinde etkisi olduğu görülmüştür. Çoklu regresyon analizi sonuçlarına göre de seyahat motivasyonunun alt boyutlarından olan “yenilik”, “bilgi” ve “dinlenme” boyutlarının turist memnuniyeti üzerinde etkisi olduğu sonucu ortaya çıkarken “alışveriş” boyutunun turist memnuniyeti üzerinde etkisi olmadığı anlaşılmıştır. Aynı zamanda seyahat motivasyonunun alt boyutlarından olan “bilgi” ve “alışveriş” boyutlarının tekrar ziyaret etme niyeti üzerinde etkisi olduğu görülürken “yenilik” ve “dinlenme” boyutlarının tekrar ziyaret etme niyeti üzerinde etkisi olmadığı sonucuna ulaşılmıştır.

References

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  • Alegre, J., ve Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43 (5/6), 670-685.
  • Alegre, J., ve Garau, J. (2010). Tourist satisfaction and dissatisfaction. Annals of Tourism Research, 37 (1), 52-73.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S. ve Yıldırım, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri-SPSS Uygulamalı. (7. Bs.). Sakarya: Sakarya Yayıncılık.
  • Assaker, G., Vinzi, V. E., ve O'Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: A two factor, non-linear latent growth model. Tourism Management, 32 (4), 890- 901.
  • Aydoğdu, A., Koç, Y. Z. ve Koç, D.E. (2018). Yerli Ziyaretçilerin Ilgaz Dağı Destinasyonunu Tekrar Ziyaret Etme Niyetleri Üzerine Bir Araştırma. Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 8 (1), 207-226.
  • Badarneh, M. B., ve Som, A. P. M. (2011). Factors influencing tourists’ revisit behavioral intentions and loyalty.
  • http://www.wbiconpro.com/426- Badarneh.pdf
  • Baker, D.A., ve Crompton, J.L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27 (3), 785-804.
  • Baloglu, S. (1999). A path analytic model of visitation intention involving information sources, socio-psychological motivations, and destination image. Journal of Travel & Tourism Marketing, 8 (3), 81-90.
  • Baloglu, S., ve Uysal, M. (1996). Market segments of push and pull motivations: a canonical correlation approach. International Journal of Contemporary Hospitality Management, 8 (3), 32-38.
  • Beerli, A., ve Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31 (3), 657-681.
  • Chang, L. L. (2013). Influencing factors on creative tourists’ revisiting intentions: the roles of motivation, experience and perceived value. (Unpublished doctoral disseration).Clemson University.
  • Chen, C. F. ve Wu, C. C. (2009). How Motivations, Constraints, and Demographic Factors Predict Seniors. Asia Pacific Management Review, 14 (3), 301-312.
  • Conner, M., ve Sparks, P. (1996). The Theory of Planned Behavior and Health Behaviors. M. Conner and P. Norman (Eds.), In Predicting Health Behavior (pp. 170–222). Buckingham, UK: Open University Press.
  • Correria, A., Kozak, M., ve Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7 (4) , 411-424.
  • Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6 (4), 408-424.
  • Crompton, J. L., ve McKay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24 (2), 425-439.
  • Çalhan, H. (2010). Tüketici odaklı yaklaşımla destinasyon performansının değerlendirilmesi: Kapadokya örneği. (Yayınlanmamış yüksek lisans tezi). Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü, Hatay.
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  • Demir, Ş. Ş., ve Kozak, M. (2011). Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. Anatolia: Turizm Araştırmaları Dergisi, 22 (1), 19
  • Devesa, M., Laguna, M., ve Palacios, A. (2010). The role of motivation in visitor satisfaction: Empirical evidence in rural tourism. Tourism Management, 31 (4), 547-552.
  • Dunne, G. (2009). Motivation and decision making in city break travel: The case of Dublin. Saarbrucken, Germany: VDM Publishing.
  • Gitelson, R. J., ve Crompton, J. L. (1984). Insights into the repeat vacation phenomenon. Annals of Tourism Research, 11 (2),199-217.
  • Guntoro, B., ve Hui, T. K. (2013). Travel satisfaction and revisit intention of Chinese visitors: The case of Singapore. Advances in Hospitality and Leisure, 9, 29- 47.
  • Güngör, E. (2010).Turistik yörelerden memnuniyet ve geleceğe yönelik ziyaretçi davranışları: Antalya örneği. (Yayınlanmamış doktora tezi). Erciyes Üniversitesi Sosyal Bilimler Enstitüsü, Kayseri.
  • Hair, J.E., Anderson, R.E., Tatham, R.L., ve Black, W.C. (1998). Multivariate Data Analysis. (5th Edition), Upper Saddle River, NJ: Prentice Hall.
  • Hasegawa, H. (2010). Analyzing tourists’ satisfaction: A multivariate ordered probit approach. Tourism Management, 31, 86-97.
  • Hosany, S., ve Prayag, G. (2013). Patterns of tourists' emotional responses, satisfaction, and intention to recommend. Journal of Business Research, 66, 730-737.
  • Huang, S. (2006). The effects of motivation, past experience, perceived constraint, and attitude on tourist revisit intention. (Unpublished doctoral disseration). The Hong Kong Polytechnic University, Hong Kong SAR.
  • Huang, S., ve Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint and attitude on revisit intention. Journal of Travel Research, 48 (1), 29-44.
  • Hui, T. K., Wan, D., ve Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28 (4), 965-975.
  • İbiş, S. ve Batman, O. (2018). Japonya ve Güney Kore’den İstanbul’a Gelen Turistlerin Seyahat Motivasyonları ve Yeniden Ziyaret Etme Niyeti Üzerine Bir Araştırma. Seyahat ve Otel İşletmeciliği Dergisi, 15 (2), 246-262.
  • Jang, S., ve Cai, L. A. (2002). Travel motivations and destination choice: A study of British outbound market. Journal of Travel & Tourism Marketing, 13, 304- 324.
  • Kao, M. C., Patterson, I., Scott, N., ve Li, C. K. (2008). Motivations and satisfactions of Taiwanese tourists who visit Australia. Journal of Travel & Tourism Marketing, 24 (1), 17-33.
  • Karpuz, Melek. (2017). Macera turizm faaliyetlerine katılan turistlerin memnuniyetinin tekrar ziyaret etme niyeti ile ilişkisi: Fethiye örneği. (Yayınlanmamış yüksek lisans tezi). Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü, Balıkesir.
  • Kassean, H., ve Gassita, R. (2013). Exploring tourists push and pull motivations to visit Mauritius as a tourist destination. African Journal of Hospitality, Tourism and Leisure, 2 (3), 1-13.
  • Kim, K.(2008). Analysis of structural equation model for the student pleasure travel market: motivation, involvement, satisfaction, and destination loyalty. Journal of Travel & Tourism Marketing, 24 (4), 297-313
  • Klenosky, D. B. (2002). The “pull” of tourism destinations: A means-end investigation. Journal of Travel Researc, 40 (2), 385-395.
  • Korzay, M., ve Alvarez, D. M. (2005). Satisfaction and dissatisfaction of Japanese tourists in Turkey. Anatolia: an International Journal of Tourism and Hospitality Research, 16 (2), 176-193.
  • Kozak, M. (2001). Repeaters’ behaviour at two distinct destinastions. Annals of tourism research, 28 (3), 784-807.
  • Kozak, M., ve Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain, as an off-Season holiday destination, Journal of Travel Research, 38 (3), 260- “Kültür ve Turizm”, Erişim tarihi: 31.05.2020, http://www.nevsehir.gov.tr/ortak_icerik/nevsehir/contents/turizm.pdf.
  • Lau, A. L. S., ve McKercher, B. (2004). Exploration versus acquisition: A comparison of first-time and repeat visitors. Journal of Travel Research, 42 (3), 279-285.
  • Master, H., ve Prideaux, B. (2000). Culture and vacation satisfaction: a study of Taiwanese tourists in South East Queensland. Tourism Management, 21, 445- 449.
  • Mehmetoğlu, M. (2011). Examining the relationship between push and pull factors through partial least-squares path modeling. Advances in Hospitality and Leisure, 7, 153-171.
  • Meng, F., Tepanon, Y., ve Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14 (1), 41-56.
  • Mohammad, B. A., ve Som, A.P. M. (2010). An analysis of push and pull travel motivations of foreign tourists to Jordan. International Journal of Business and Management, 5, 41-50.
  • Öztürk, A. B. (2004). Kızkalesi yöresinde tatilini geçiren turistlerin memnuniyetini etkileyen faktörler. (Yayınlanmamış yüksek lisans tezi). Mersin Üniversitesi Sosyal Bilimler Enstitüsü, Mersin.
  • Pan, C. (2012). An investigation of the relationships among sport tourism quality, satisfaction and tourists' intentions to return for a triathlon in Taiwan. (Unpublished doctoral disseration). Daphne, Alabama.
  • Paris, C. M. ve Teye, V. (2010). Backpacker Motivations: A Travel Career Approach. Journal of Hospitality Marketing and Management, 19 (3), 244- 259.
  • Pesonen, J., Komppula, R., Kronenberg, C., ve Peters, M. (2011). Understanding the relationship between push and pull motivations in rural tourism. Tourism Review, 66 (3), 32-49.
  • Petrick, J. F. (1999). An examination of the relationship between golf travelers’ satisfaction, perceived value and loyalty and their intentions to revisit. (Unpublished doctoral disseration). The Clemson University.
  • Petrick, J. F., Morais, D. D., ve Norman, W. C. (2001). An examination of the determinants of entertainment vacationers' intentions to revisit. Journal of Travel Research, 40 (1), 41-48.
  • Pizam, A., ve Ellis, T. (1999). Customer satisfaction and its measurement in hospitality enterprises. International Journal of Contemporary Hospitality Management, 11 (7), 326-339.
  • Plog, S.C. (1974). Why destination areas rise and fall in popularity. Cornell Hotel and Restaurant Administration Quarterly, 14 (4), 55-58.
  • Prayag, G., ve Ryan, C. (2011). The relationship between the 'push' and 'pull' factors of a tourist destination: The role of nationality - an analytical qualitative research approach. Current Issues in Tourism, 14 (2), 121-143.
  • Raza, M. A., Siddiquei, A. N., Awan, H. M., ve Bukhari, K. (2012). Relationship between service quality, perceived value, satisfaction and revisit intention in hotel industry. Interdisciplinary Journal of Contemporary Research in Business, 4 (8), 788-805.
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The Effect of Japanese Tourists' Travel Motivations on Tourist Satisfaction and Revisit Intention: A Case of Cappadocia

Year 2021, Issue: 25, 598 - 623, 29.01.2021

Abstract

The aim of the study is to investigate the effects of travel motivation of Japanese tourists on their satisfaction and revisit intentions of Cappadocia, Turkey. Data obtained by means of the questionnaire were analysed in order to realize the aim of the study. The results of the study show that travel motivation of Japanese tourists has an effect on tourist satisfaction and revisit intention. According to the results of the multiple regression analysis, among the four subdimensions of travel motivation “innovation”, “information” and “relax” have an effect on tourist satisfaction while “shopping” has not any effect on tourist satisfaction. On the other hand, it is also revealed that among the four subdimensions of travel motivation “information” and “shopping” have an effect on revisit intention while “innovation” and “relax” have not any effect on revisit intention.

References

  • Akgündüz, Y. ve Kızılcalıoğlu, G. (2016). Likya Yolu’nu Yürüyen Turistlerin Seyahat Motivasyonları ve Memnuniyet Düzeyleri. Yönetim ve Ekonomi, 23(3), 817-836.
  • Alegre, J., ve Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43 (5/6), 670-685.
  • Alegre, J., ve Garau, J. (2010). Tourist satisfaction and dissatisfaction. Annals of Tourism Research, 37 (1), 52-73.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S. ve Yıldırım, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri-SPSS Uygulamalı. (7. Bs.). Sakarya: Sakarya Yayıncılık.
  • Assaker, G., Vinzi, V. E., ve O'Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: A two factor, non-linear latent growth model. Tourism Management, 32 (4), 890- 901.
  • Aydoğdu, A., Koç, Y. Z. ve Koç, D.E. (2018). Yerli Ziyaretçilerin Ilgaz Dağı Destinasyonunu Tekrar Ziyaret Etme Niyetleri Üzerine Bir Araştırma. Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 8 (1), 207-226.
  • Badarneh, M. B., ve Som, A. P. M. (2011). Factors influencing tourists’ revisit behavioral intentions and loyalty.
  • http://www.wbiconpro.com/426- Badarneh.pdf
  • Baker, D.A., ve Crompton, J.L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27 (3), 785-804.
  • Baloglu, S. (1999). A path analytic model of visitation intention involving information sources, socio-psychological motivations, and destination image. Journal of Travel & Tourism Marketing, 8 (3), 81-90.
  • Baloglu, S., ve Uysal, M. (1996). Market segments of push and pull motivations: a canonical correlation approach. International Journal of Contemporary Hospitality Management, 8 (3), 32-38.
  • Beerli, A., ve Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31 (3), 657-681.
  • Chang, L. L. (2013). Influencing factors on creative tourists’ revisiting intentions: the roles of motivation, experience and perceived value. (Unpublished doctoral disseration).Clemson University.
  • Chen, C. F. ve Wu, C. C. (2009). How Motivations, Constraints, and Demographic Factors Predict Seniors. Asia Pacific Management Review, 14 (3), 301-312.
  • Conner, M., ve Sparks, P. (1996). The Theory of Planned Behavior and Health Behaviors. M. Conner and P. Norman (Eds.), In Predicting Health Behavior (pp. 170–222). Buckingham, UK: Open University Press.
  • Correria, A., Kozak, M., ve Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7 (4) , 411-424.
  • Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6 (4), 408-424.
  • Crompton, J. L., ve McKay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24 (2), 425-439.
  • Çalhan, H. (2010). Tüketici odaklı yaklaşımla destinasyon performansının değerlendirilmesi: Kapadokya örneği. (Yayınlanmamış yüksek lisans tezi). Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü, Hatay.
  • Dann, G. M. S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4 (4), 184-194.
  • Demir, Ş. Ş., ve Kozak, M. (2011). Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. Anatolia: Turizm Araştırmaları Dergisi, 22 (1), 19
  • Devesa, M., Laguna, M., ve Palacios, A. (2010). The role of motivation in visitor satisfaction: Empirical evidence in rural tourism. Tourism Management, 31 (4), 547-552.
  • Dunne, G. (2009). Motivation and decision making in city break travel: The case of Dublin. Saarbrucken, Germany: VDM Publishing.
  • Gitelson, R. J., ve Crompton, J. L. (1984). Insights into the repeat vacation phenomenon. Annals of Tourism Research, 11 (2),199-217.
  • Guntoro, B., ve Hui, T. K. (2013). Travel satisfaction and revisit intention of Chinese visitors: The case of Singapore. Advances in Hospitality and Leisure, 9, 29- 47.
  • Güngör, E. (2010).Turistik yörelerden memnuniyet ve geleceğe yönelik ziyaretçi davranışları: Antalya örneği. (Yayınlanmamış doktora tezi). Erciyes Üniversitesi Sosyal Bilimler Enstitüsü, Kayseri.
  • Hair, J.E., Anderson, R.E., Tatham, R.L., ve Black, W.C. (1998). Multivariate Data Analysis. (5th Edition), Upper Saddle River, NJ: Prentice Hall.
  • Hasegawa, H. (2010). Analyzing tourists’ satisfaction: A multivariate ordered probit approach. Tourism Management, 31, 86-97.
  • Hosany, S., ve Prayag, G. (2013). Patterns of tourists' emotional responses, satisfaction, and intention to recommend. Journal of Business Research, 66, 730-737.
  • Huang, S. (2006). The effects of motivation, past experience, perceived constraint, and attitude on tourist revisit intention. (Unpublished doctoral disseration). The Hong Kong Polytechnic University, Hong Kong SAR.
  • Huang, S., ve Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint and attitude on revisit intention. Journal of Travel Research, 48 (1), 29-44.
  • Hui, T. K., Wan, D., ve Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28 (4), 965-975.
  • İbiş, S. ve Batman, O. (2018). Japonya ve Güney Kore’den İstanbul’a Gelen Turistlerin Seyahat Motivasyonları ve Yeniden Ziyaret Etme Niyeti Üzerine Bir Araştırma. Seyahat ve Otel İşletmeciliği Dergisi, 15 (2), 246-262.
  • Jang, S., ve Cai, L. A. (2002). Travel motivations and destination choice: A study of British outbound market. Journal of Travel & Tourism Marketing, 13, 304- 324.
  • Kao, M. C., Patterson, I., Scott, N., ve Li, C. K. (2008). Motivations and satisfactions of Taiwanese tourists who visit Australia. Journal of Travel & Tourism Marketing, 24 (1), 17-33.
  • Karpuz, Melek. (2017). Macera turizm faaliyetlerine katılan turistlerin memnuniyetinin tekrar ziyaret etme niyeti ile ilişkisi: Fethiye örneği. (Yayınlanmamış yüksek lisans tezi). Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü, Balıkesir.
  • Kassean, H., ve Gassita, R. (2013). Exploring tourists push and pull motivations to visit Mauritius as a tourist destination. African Journal of Hospitality, Tourism and Leisure, 2 (3), 1-13.
  • Kim, K.(2008). Analysis of structural equation model for the student pleasure travel market: motivation, involvement, satisfaction, and destination loyalty. Journal of Travel & Tourism Marketing, 24 (4), 297-313
  • Klenosky, D. B. (2002). The “pull” of tourism destinations: A means-end investigation. Journal of Travel Researc, 40 (2), 385-395.
  • Korzay, M., ve Alvarez, D. M. (2005). Satisfaction and dissatisfaction of Japanese tourists in Turkey. Anatolia: an International Journal of Tourism and Hospitality Research, 16 (2), 176-193.
  • Kozak, M. (2001). Repeaters’ behaviour at two distinct destinastions. Annals of tourism research, 28 (3), 784-807.
  • Kozak, M., ve Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain, as an off-Season holiday destination, Journal of Travel Research, 38 (3), 260- “Kültür ve Turizm”, Erişim tarihi: 31.05.2020, http://www.nevsehir.gov.tr/ortak_icerik/nevsehir/contents/turizm.pdf.
  • Lau, A. L. S., ve McKercher, B. (2004). Exploration versus acquisition: A comparison of first-time and repeat visitors. Journal of Travel Research, 42 (3), 279-285.
  • Master, H., ve Prideaux, B. (2000). Culture and vacation satisfaction: a study of Taiwanese tourists in South East Queensland. Tourism Management, 21, 445- 449.
  • Mehmetoğlu, M. (2011). Examining the relationship between push and pull factors through partial least-squares path modeling. Advances in Hospitality and Leisure, 7, 153-171.
  • Meng, F., Tepanon, Y., ve Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14 (1), 41-56.
  • Mohammad, B. A., ve Som, A.P. M. (2010). An analysis of push and pull travel motivations of foreign tourists to Jordan. International Journal of Business and Management, 5, 41-50.
  • Öztürk, A. B. (2004). Kızkalesi yöresinde tatilini geçiren turistlerin memnuniyetini etkileyen faktörler. (Yayınlanmamış yüksek lisans tezi). Mersin Üniversitesi Sosyal Bilimler Enstitüsü, Mersin.
  • Pan, C. (2012). An investigation of the relationships among sport tourism quality, satisfaction and tourists' intentions to return for a triathlon in Taiwan. (Unpublished doctoral disseration). Daphne, Alabama.
  • Paris, C. M. ve Teye, V. (2010). Backpacker Motivations: A Travel Career Approach. Journal of Hospitality Marketing and Management, 19 (3), 244- 259.
  • Pesonen, J., Komppula, R., Kronenberg, C., ve Peters, M. (2011). Understanding the relationship between push and pull motivations in rural tourism. Tourism Review, 66 (3), 32-49.
  • Petrick, J. F. (1999). An examination of the relationship between golf travelers’ satisfaction, perceived value and loyalty and their intentions to revisit. (Unpublished doctoral disseration). The Clemson University.
  • Petrick, J. F., Morais, D. D., ve Norman, W. C. (2001). An examination of the determinants of entertainment vacationers' intentions to revisit. Journal of Travel Research, 40 (1), 41-48.
  • Pizam, A., ve Ellis, T. (1999). Customer satisfaction and its measurement in hospitality enterprises. International Journal of Contemporary Hospitality Management, 11 (7), 326-339.
  • Plog, S.C. (1974). Why destination areas rise and fall in popularity. Cornell Hotel and Restaurant Administration Quarterly, 14 (4), 55-58.
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There are 75 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Betül Çetin This is me

Nilüfer Şahin Perçin This is me

Publication Date January 29, 2021
Published in Issue Year 2021 Issue: 25

Cite

APA Çetin, B., & Perçin, N. Ş. (2021). Japon Turistlerin Seyahat Motivasyonlarının Turist Memnuniyeti ve Tekrar Ziyaret Etme Niyeti Üzerine Etkisi: Kapadokya Örneği. Iğdır Üniversitesi Sosyal Bilimler Dergisi(25), 598-623.