Distribution channel structure of greenhouse capia peppers (Capia piperis) production and analysis of its problems: The case of Kaş district of Antalya province

Abstract

This study was carried out in order to determine the marketing structure, problems and solution proposals of the greenhouse production of capia pepper at the level of producers and intermediaries in Kaş, which is an important location in the production of capia peppers in the province of Antalya. Data were collected from 77 producers, ten intermediaries, five merchants and two exporters from the region. The data were from 2016 production period. The most important sales channel of farmers were commissioners. Commissioners sell their products to the merchant and the traders. The marketing margin ranges from 22% to 25%. Issues such as farmer scales in the region, the ineffectiveness of producer unions, and logistics are the points required for the development of capia pepper production.

Keywords

• Marketing margin,SWOT,capia pepper,Kaş

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