Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations

Number: 1 December 1, 2015
  • H. Seçil Fettahlıoğlu
  • Mehri Banu Sünbül
International Journal of Academic Values Studies Cover
International Journal of Academic Values Studies
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Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations

Abstract

The main aim of this study is to examine consumer ethnocentrism and consumer animosity in terms of X, Y and Z generations. In addition, our secondary aim is to examine the correlation between consumer ethnocentrism and consumer animosity. Analyses such as descriptive analysis, reliability analysis, factor analysis, correlation and One Way ANOVA analysis were utilized in this study. According to the findings of these analyses, it was obtained that ethnocentric tendencies of Turkish consumers differ from each others in terms of generations and generation X shows more ethnocentric tendencies compared to Y and Z generations. When we make a general assessment concerning Turkish consumers hostilities for Israeli products, general animosity is seen at most in X generation while war animosity and economic animosity was seen at most in Y generation. Generation Z has less hostile emotions toward Israel than the other two generations.

Keywords

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Primary Language

English

Subjects

-

Journal Section

-

Authors

H. Seçil Fettahlıoğlu This is me

Mehri Banu Sünbül This is me

Publication Date

December 1, 2015

Submission Date

December 1, 2015

Acceptance Date

-

Published in Issue

Year 2015 Number: 1

IZ

https://izlik.org/JA82JJ55LB

Cite

RIS / Bibtex
APA
Fettahlıoğlu, H. S., & Sünbül, M. B. (2015). Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations. International Journal of Academic Values Studies, 1, 26-45. https://izlik.org/JA82JJ55LB
AMA
1.Fettahlıoğlu HS, Sünbül MB. Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations. International Journal of Academic Values Studies. 2015;(1):26-45. https://izlik.org/JA82JJ55LB
Chicago
Fettahlıoğlu, H. Seçil, and Mehri Banu Sünbül. 2015. “Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations”. International Journal of Academic Values Studies, no. 1: 26-45. https://izlik.org/JA82JJ55LB.
EndNote
Fettahlıoğlu HS, Sünbül MB (December 1, 2015) Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations. International Journal of Academic Values Studies 1 26–45.
IEEE
[1]H. S. Fettahlıoğlu and M. B. Sünbül, “Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations”, International Journal of Academic Values Studies, no. 1, pp. 26–45, Dec. 2015, [Online]. Available: https://izlik.org/JA82JJ55LB
ISNAD
Fettahlıoğlu, H. Seçil - Sünbül, Mehri Banu. “Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations”. International Journal of Academic Values Studies. 1 (December 1, 2015): 26-45. https://izlik.org/JA82JJ55LB.
JAMA
1.Fettahlıoğlu HS, Sünbül MB. Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations. International Journal of Academic Values Studies. 2015;:26–45.
MLA
Fettahlıoğlu, H. Seçil, and Mehri Banu Sünbül. “Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations”. International Journal of Academic Values Studies, no. 1, Dec. 2015, pp. 26-45, https://izlik.org/JA82JJ55LB.
Vancouver
1.H. Seçil Fettahlıoğlu, Mehri Banu Sünbül. Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations. International Journal of Academic Values Studies [Internet]. 2015 Dec. 1;(1):26-45. Available from: https://izlik.org/JA82JJ55LB