EDUCATION AND CAREER DEVELOPMENT AS MOTIVATIONAL FACTORS IN COMPANIES IN BOSNIA AND HERZEGOVINA

Abstract

Globalization, increased complexity, turbulent and uncertain business environment, as well as technological innovations have all contributed to knowledge obsolescence. Therefore, companies must participate in different educational programs or trainings in order for their employees to acquire additional knowledge and skills, which are, in turn, required as present and future job prerequisites. Through acquisition of new skills and knowledge, employees are able to perform more challenging and complex tasks. This also means that employees can prepare for future tasks in accordance to organization’s aims. The purpose of this paper is to analyze through what extent do education and career development opportunities motivate employees in companies across Bosnia and Herzegovina. In order to confirm the relationship between company characteristics and stimulating effects of education and career development, the research includes employees from various organizations. The methodological framework of this study is found in Herzberg’s two-factor theory of motivation, according to which achievements, recognition, job challenges, responsibility, growth and advancements depend on employee satisfaction and motivation. The results of this research could be of help to managers of companies across Bosnia and Herzegovina, notably in the process of employee motivation, education costs and creation of career development frameworks

Keywords

• education, career development, employee satisfaction, motivation

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