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SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA

Year 2011, Volume: 3 Issue: 1, 59 - 66, 01.06.2011

Barbara Timar Nagyne

https://izlik.org/JA58UC43EF

Abstract

Customer satisfaction research helps businesses build stronger relationships. The
establishments need to retain existing customers while targeting non-customers.
Measuring customer satisfaction provides an indication of how successful the
organization is at providing products and/or services to the marketplace. This
international retail group in Russia yearly surveys satisfaction researches. I have
been working for the research department since April 2010 and I planned and
carried the last project into display. In my presentation I would like to
demonstrate the succeeds. The questionnaires were realized in august 2010, in 7
hypermarkets in 4 cities of Russia. Aims at principal of satisfaction barometer
were:
• to measure the quality of service really perceived by the most regular
customers in each store,
• to propose the evolutions of satisfaction,
• to underline the strength and the weaknesses of the store and its regional
performances,
• to identify the relative importance of dimensions of service in the total
satisfaction of the customers,
• and to draw the priority actions from them to improve total satisfaction of
the customers.

Keywords

Customer satisfaction Research Russian market

References

  • Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein (2008),
  • Marketing metrics; 50+ metrics every executive should master, Budapest, Scolar Kiadó David Ford (2003), The Business Marketing Course; Managing in Complex
  • Networks, Budapest, KJK-KERSZÖV Kiadó Naresh K. Malhotra (2009), Marketing Research: an applied orientation, Budapest, Akadémiai Kiadó Федеральная http://www.gks.ru/wps/wcm/connect/rosstat/rosstatsite/main/price/# [Accessed 03.2011] служба государственной статистики
  • Organisation for economic co-operation and development, OECD.StatExtracts http://stats.oecd.org/index.aspx?queryid=23120 [Accessed 20.02.2011]

Year 2011, Volume: 3 Issue: 1, 59 - 66, 01.06.2011

Barbara Timar Nagyne

https://izlik.org/JA58UC43EF

Abstract

References

  • Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein (2008),
  • Marketing metrics; 50+ metrics every executive should master, Budapest, Scolar Kiadó David Ford (2003), The Business Marketing Course; Managing in Complex
  • Networks, Budapest, KJK-KERSZÖV Kiadó Naresh K. Malhotra (2009), Marketing Research: an applied orientation, Budapest, Akadémiai Kiadó Федеральная http://www.gks.ru/wps/wcm/connect/rosstat/rosstatsite/main/price/# [Accessed 03.2011] служба государственной статистики
  • Organisation for economic co-operation and development, OECD.StatExtracts http://stats.oecd.org/index.aspx?queryid=23120 [Accessed 20.02.2011]
There are 4 citations in total.

Details

Other ID JA67BU32HS
Authors

Barbara Timar Nagyne This is me

Publication Date June 1, 2011
IZ https://izlik.org/JA58UC43EF
Published in Issue Year 2011 Volume: 3 Issue: 1

Cite

APA Timar Nagyne, B. (2011). SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA. International Journal of Business and Management Studies, 3(1), 59-66. https://izlik.org/JA58UC43EF
AMA 1.Timar Nagyne B. SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA. IJBMS. 2011;3(1):59-66. https://izlik.org/JA58UC43EF
Chicago Timar Nagyne, Barbara. 2011. “SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA”. International Journal of Business and Management Studies 3 (1): 59-66. https://izlik.org/JA58UC43EF.
EndNote Timar Nagyne B (June 1, 2011) SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA. International Journal of Business and Management Studies 3 1 59–66.
IEEE [1]B. Timar Nagyne, “SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA”, IJBMS, vol. 3, no. 1, pp. 59–66, June 2011, [Online]. Available: https://izlik.org/JA58UC43EF
ISNAD Timar Nagyne, Barbara. “SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA”. International Journal of Business and Management Studies 3/1 (June 1, 2011): 59-66. https://izlik.org/JA58UC43EF.
JAMA 1.Timar Nagyne B. SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA. IJBMS. 2011;3:59–66.
MLA Timar Nagyne, Barbara. “SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA”. International Journal of Business and Management Studies, vol. 3, no. 1, June 2011, pp. 59-66, https://izlik.org/JA58UC43EF.
Vancouver 1.Barbara Timar Nagyne. SATISFACTION BAROMETER OF THE CUSTOMERS OF AUCHAN RUSSIA. IJBMS [Internet]. 2011 Jun. 1;3(1):59-66. Available from: https://izlik.org/JA58UC43EF