EXPLORING THE RELATIONSHIP BETWEEN ORGANISATIONAL IDENTIFICATION AND ORGANISATIONAL CITIZENSHIP BEHAVIOUR AMONG EMPLOYEES IN A UNIVERSITY OF TECHNOLOGY IN SOUTH AFRICA

Abstract

Organisational identification is an important construct in organisational behaviour research since employees use it as a source of information about themselves to enhance their self-worth, while organisational citizenship behaviour continues to be of great interest among practitioners and academics in the workplace. The importance of organisational identification lies in its plausible effects on organisational citizenship behaviour. Drawing from a synthesis of the literature, this study seeks to establish a relationship between organisational identification and organisational citizenship behaviour, in a university of technology in South Africa. A quantitative research approach using a cross-sectional survey design and a post-positivist paradigm was applied in this study. Data were collected with the aid of a structured questionnaire and the results are based on 253 responses obtained through a convenience sampling technique. The data were analysed using descriptive statistics, correlation and regression analyses. A correlation analysis indicated that organisational identification and organisational citizenship behaviour were significantly and positively related. In terms of practical significance, weak to moderate relationships were also revealed between the two constructs. Furthermore, multiple regression analyses revealed that a significant amount of unique variance in altruism, conscientiousness, sportsmanship, courtesy and civic virtue could be accounted for by organisational identification. As a result, this study contributes to the extant literature as it demonstrated that the management of this institution could make use of organisational identification to prompt their employees to display organisational citizenship behaviours in the workplace successfully.

Keywords

• Identification,Social categories,Altruism,Conscientiousness,Sportsmanship,Courtesy,Civic virtue

References

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