BibTex RIS Cite

AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS

Year 2016, Volume: 8 Issue: 2, 1 - 14, 01.12.2016

Abstract

Effective personal financial management is of great importance, especially in a world where individuals are faced constantly with financial risks and uncertainties regarding their financial future. However, in order to plan effectively, control and manage financial risks and opportunities in the future, as well as enjoy personal financial satisfaction, it is essential that individuals be equipped with the necessary personal financial management skills. This article reports on a study undertaken to determine African Generation Y students’ perceived personal financial management skills in the South African context. In South Africa, the Generation Y cohort, labelled as individuals born between 1986 and 2005, accounted for an estimated 32 percent of the country’s total population in 2015, of which the African portion made up a projected 84 percent of this cohort. A quantitative research approach was used, whereby a structured, self-administered questionnaire was employed to collect data from a non-probability convenience sample of 500 African Generation Y students across two South African public higher education institutions’ campuses located in the Gauteng province to determine their perceived personal financial management skills. The findings suggest that African Generation Y students perceive themselves as being skilled in personal financial management. Through better understanding students’ perceived personal financial management skills, the results of this study may aid in creating awareness of certain shortfalls in African Generation Y individuals’ personal financial management

References

  • Bevan-Dye, A.L., Garnett, A. and de Klerk, N. (2012), “Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in
  • South Africa”, African Journal of Business Management, Vol. 6, No. 16, pp.5578
  • Bevan-Dye, A.L. and Surujlal, J. (2011), “Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students”, African
  • Journal for Physical, Health Education, Recreation and Dance, Vol. 17, No. 4, pp.43-55. Bleedorn, G. (2013), “Say hello to the millennial generation”, ABA Bank Marketing, Vol. 45, No. 1, pp.24-28.
  • Borden, L.M., Lee, S., Serido, J. and Dawn, C. (2008), “Changing college students’ financial knowledge, attitudes and behaviour through seminar participation”, Journal of Family Economics, Vol. 29, No. 1, pp.23-40.
  • Braccia, C. (2013), The Y factor: how to market to Generation
  • Y, http://www.dh.com/expertise/perspectives/the-y-factor-how-to-market-to- generation-y, [Accessed 06.06.2015].
  • Brier, N.R. (2004), “Coming of age”, American Demographics, Vol. 26, No. 9, pp.16-19.
  • Chavez, J. (2015), “College students lack financial management skills”, Journal of Accountancy, Vol. 220, No. 5, pp.15.
  • Chen, H. and Volpe, R.P. (1998), “An analysis of personal financial literacy among college students”, Financial Services Review, Vol. 7, No. 2, pp.107-128.
  • Chinen, K. and Endo, H. (2012), “Effects of attitude and background on students’ personal financial ability: a United States survey”, International Journal of
  • Management, Vol. 29, No. 2, pp.778-791. Clark, L.A. and Watson, D. (1995), “Constructing validity: basic issues in objective scale development”, Psychological Assessment, Vol. 7, No. 3, pp.309
  • Cox, D., Kilgore, T.L., Purdy, T. and Sampath, R. (2008), Catalysts for change: the implications of Gen Y consumers for banks, http://www.deloitte.com/assets/DcomShared%20Assets/Documents/us_fsi
  • _GenY_Consumers_april08.pdf, [Accessed 14.02.2013].
  • Cude, B.J., Lawrence, F.C., Lyons, A.C., Metzger, K., LeJeune, E., Marks, L. and Machtmes, K. (2006), “College students and financial literacy: what they know and what we need to learn”, Eastern Family Economics and Resource
  • Management Association, pp.102-109. Cudmore, B.A., Patton, J., Ng, K. and McClure, C. (2010), “The millennials and money management”, Journal of Management and Marketing Research, Vol. 4, No. 1, pp.1-28.
  • Cui, Y., Trent, E.S., Sullivan, P.M. and Matiru, G.N. (2003), “Cause-related marketing: how Generation Y responds”, International Journal of Retail and Distribution Management, Vol. 31, No. 6, pp.310-320.
  • De Waal, M. (2008), Why aren’t South African brands haute? Money
  • Web, http://www.moneyweb.co.za/archive/why-arent-south-african-brands-haute/, Accessed 13.05.2013].
  • Eastman, J.K. and Liu, J. (2012), “The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption”, Journal of Consumer Marketing, Vol. 29, No. 2, pp.93-102.
  • Falahati, L., Paim, L., Ismail, M., Haron, S. and Masud, J. (2011), “Assessment of university students’ financial management skills and educational needs”, African
  • Journal of Business Management, Vol. 5, No. 15, pp.6085-6091.
  • Ferguson, T. (2008), Gen Y is setting the tech agenda, http://www.bloomberg.com/bw/stories/2008-07-30/gen-y-is-setting-the- tech-agendabusinessweek-business-news-stock-market-and-financial-advice, Accessed 15.02.2014].
  • Fünfgeld, B. and Wang, M. (2009), “Attitudes and behaviour in everyday finance: evidence from Switzerland”, International Journal of Bank Marketing, Vol. 27, No. 2, pp.108-128.
  • Goetz, J., Cude, B.J., Nielsen, R.B., Chatterjee, S. and Mimura, Y. (2011),
  • “College-based personal finance education: student interest in three delivery methods”, Journal of Financial Counselling and Planning, Vol. 22, No. 1, pp.27- James, J., Leavell, H.W. and Maniam, B. (2002), “Financial planning, managers and college students”, Managerial Finance, Vol. 28, No. 7, pp.35-42.
  • Joo, S. and Grable, J.E. (2004), “An exploratory framework of the determinants of financial satisfaction”, Journal of Family and Economic Issues, Vol. 25, No. 1, pp.25-50.
  • Kane, S. (2012), Generation
  • Y, http://legalcareers.about.com/od/practicetips/a/GenerationY.htm, [Accessed 08.2014].
  • Kempson, E., Collard, S. and Moore, N. (2006), “Measuring financial capability: an exploratory study for the financial services authority”, (in: European Credit
  • Research Institute-Ed., Consumer Financial Capability: Empowering European Consumers), Brussels: European Credit Research Institute, pp.39-76. Leskinen, J. and Raijas, A. (2006), “Consumer financial capability - a life cycle approach”, (in: European Credit Research Institute-Ed., Consumer Financial
  • Capability: Empowering European Consumers), Brussels: European Credit Research Institute, pp.8-23. Malhotra, N.K. (2010), Marketing research: an applied orientation, 6th ed., New
  • Jersey: Prentice Hall. Nicholas, D., Rowlands, I., Clark, D. and Williams, P. (2011), “Google generation
  • II: web behaviour experiments with the BBC”, Aslib Proceedings: New Information Perspectives, Vol. 63, No. 1, pp.28-45. Norvilitis, J.M., Merwin, M.M., Osberg, T.M., Roehling, P.V., Young, P. and Kamas, M.M. (2006), “Personality factors, money attitudes, financial literacy and credit card debt in college students”, Journal of Applied Social Psychology, Vol. , No. 6, pp.1395-1413.
  • Olivier, D. (2007), “South Africa poised to become a loyalty marketing gem”,
  • Journal of Consumer Marketing, Vol. 24, No. 3, pp.180-181. Reeves, T.C. and Oh, E. (2007), “Generational differences”, (in: Sector, J.M.,
  • Merrill, M.D., J. J. G. van Merrienboer, J.J.G. and Driscoll, M-Eds., Handbook of research on educational communications and technology), New Jersey: Lawrence Erlbaum Associates, pp. 295-303. Sabri, M.F. and MacDonald, M. (2010), “Savings behaviour and financial problems among college students: the role of financial literacy in Malaysia”,
  • Cross-cultural Communication, Vol. 6, No. 3, pp.103-110. Shaw, S. and Fairhurst, D. (2008), “Engaging a new generation of graduates”,
  • Education + Training, Vol. 50, No. 5, pp.366-378. Shim, S., Xiao, J.J., Barber, B.L. and Lyons, A.C. (2009), “Pathways to life success: a conceptual model of financial well-being for young adults”, Journal of
  • Applied Development Psychology, Vol. 30, No.6, pp.708-723. Stats SA (Statistics South Africa). (2015), Statistical release P0302: 2015 mid- year population estimates, http://www.statssa.gov.za/publications/P0302/P03022015.pdf, Accessed 11.08.2015].
  • Swart, N. (2012), Personal financial management: the Southern African guide to personal financial planning, 3rd ed., Claremont: Juta.
  • Twenge, J.M. and Cambell, S.M. (2008), “Generational differences in psychological traits and their impact on the workplace”, Journal of Managerial
  • Psychology, Vol. 23, No. 8, pp.862-877. Van Deventer, M. (2013), Black Generation Y students’ knowledge of and attitudes towards personal financial management, Master dissertation,
  • Vanderbijlpark: North-West University. Williams, K.C., Page, R.A., Petrosky. A. R. and Hernandez, E.H. (2010). “Multi- generational marketing: descriptions, characteristics, lifestyles and attitudes,
  • Journal of Applied Business and economics, Vol. 11, No. 2, pp.1-17. Wilson, M. and Gerber, L.E. (2008), “How generational theory can improve teaching: strategies for working with Millenials”, Currents in Teaching and Learning, Vol. 1, No. 1, pp.29-44.
Year 2016, Volume: 8 Issue: 2, 1 - 14, 01.12.2016

Abstract

References

  • Bevan-Dye, A.L., Garnett, A. and de Klerk, N. (2012), “Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in
  • South Africa”, African Journal of Business Management, Vol. 6, No. 16, pp.5578
  • Bevan-Dye, A.L. and Surujlal, J. (2011), “Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students”, African
  • Journal for Physical, Health Education, Recreation and Dance, Vol. 17, No. 4, pp.43-55. Bleedorn, G. (2013), “Say hello to the millennial generation”, ABA Bank Marketing, Vol. 45, No. 1, pp.24-28.
  • Borden, L.M., Lee, S., Serido, J. and Dawn, C. (2008), “Changing college students’ financial knowledge, attitudes and behaviour through seminar participation”, Journal of Family Economics, Vol. 29, No. 1, pp.23-40.
  • Braccia, C. (2013), The Y factor: how to market to Generation
  • Y, http://www.dh.com/expertise/perspectives/the-y-factor-how-to-market-to- generation-y, [Accessed 06.06.2015].
  • Brier, N.R. (2004), “Coming of age”, American Demographics, Vol. 26, No. 9, pp.16-19.
  • Chavez, J. (2015), “College students lack financial management skills”, Journal of Accountancy, Vol. 220, No. 5, pp.15.
  • Chen, H. and Volpe, R.P. (1998), “An analysis of personal financial literacy among college students”, Financial Services Review, Vol. 7, No. 2, pp.107-128.
  • Chinen, K. and Endo, H. (2012), “Effects of attitude and background on students’ personal financial ability: a United States survey”, International Journal of
  • Management, Vol. 29, No. 2, pp.778-791. Clark, L.A. and Watson, D. (1995), “Constructing validity: basic issues in objective scale development”, Psychological Assessment, Vol. 7, No. 3, pp.309
  • Cox, D., Kilgore, T.L., Purdy, T. and Sampath, R. (2008), Catalysts for change: the implications of Gen Y consumers for banks, http://www.deloitte.com/assets/DcomShared%20Assets/Documents/us_fsi
  • _GenY_Consumers_april08.pdf, [Accessed 14.02.2013].
  • Cude, B.J., Lawrence, F.C., Lyons, A.C., Metzger, K., LeJeune, E., Marks, L. and Machtmes, K. (2006), “College students and financial literacy: what they know and what we need to learn”, Eastern Family Economics and Resource
  • Management Association, pp.102-109. Cudmore, B.A., Patton, J., Ng, K. and McClure, C. (2010), “The millennials and money management”, Journal of Management and Marketing Research, Vol. 4, No. 1, pp.1-28.
  • Cui, Y., Trent, E.S., Sullivan, P.M. and Matiru, G.N. (2003), “Cause-related marketing: how Generation Y responds”, International Journal of Retail and Distribution Management, Vol. 31, No. 6, pp.310-320.
  • De Waal, M. (2008), Why aren’t South African brands haute? Money
  • Web, http://www.moneyweb.co.za/archive/why-arent-south-african-brands-haute/, Accessed 13.05.2013].
  • Eastman, J.K. and Liu, J. (2012), “The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption”, Journal of Consumer Marketing, Vol. 29, No. 2, pp.93-102.
  • Falahati, L., Paim, L., Ismail, M., Haron, S. and Masud, J. (2011), “Assessment of university students’ financial management skills and educational needs”, African
  • Journal of Business Management, Vol. 5, No. 15, pp.6085-6091.
  • Ferguson, T. (2008), Gen Y is setting the tech agenda, http://www.bloomberg.com/bw/stories/2008-07-30/gen-y-is-setting-the- tech-agendabusinessweek-business-news-stock-market-and-financial-advice, Accessed 15.02.2014].
  • Fünfgeld, B. and Wang, M. (2009), “Attitudes and behaviour in everyday finance: evidence from Switzerland”, International Journal of Bank Marketing, Vol. 27, No. 2, pp.108-128.
  • Goetz, J., Cude, B.J., Nielsen, R.B., Chatterjee, S. and Mimura, Y. (2011),
  • “College-based personal finance education: student interest in three delivery methods”, Journal of Financial Counselling and Planning, Vol. 22, No. 1, pp.27- James, J., Leavell, H.W. and Maniam, B. (2002), “Financial planning, managers and college students”, Managerial Finance, Vol. 28, No. 7, pp.35-42.
  • Joo, S. and Grable, J.E. (2004), “An exploratory framework of the determinants of financial satisfaction”, Journal of Family and Economic Issues, Vol. 25, No. 1, pp.25-50.
  • Kane, S. (2012), Generation
  • Y, http://legalcareers.about.com/od/practicetips/a/GenerationY.htm, [Accessed 08.2014].
  • Kempson, E., Collard, S. and Moore, N. (2006), “Measuring financial capability: an exploratory study for the financial services authority”, (in: European Credit
  • Research Institute-Ed., Consumer Financial Capability: Empowering European Consumers), Brussels: European Credit Research Institute, pp.39-76. Leskinen, J. and Raijas, A. (2006), “Consumer financial capability - a life cycle approach”, (in: European Credit Research Institute-Ed., Consumer Financial
  • Capability: Empowering European Consumers), Brussels: European Credit Research Institute, pp.8-23. Malhotra, N.K. (2010), Marketing research: an applied orientation, 6th ed., New
  • Jersey: Prentice Hall. Nicholas, D., Rowlands, I., Clark, D. and Williams, P. (2011), “Google generation
  • II: web behaviour experiments with the BBC”, Aslib Proceedings: New Information Perspectives, Vol. 63, No. 1, pp.28-45. Norvilitis, J.M., Merwin, M.M., Osberg, T.M., Roehling, P.V., Young, P. and Kamas, M.M. (2006), “Personality factors, money attitudes, financial literacy and credit card debt in college students”, Journal of Applied Social Psychology, Vol. , No. 6, pp.1395-1413.
  • Olivier, D. (2007), “South Africa poised to become a loyalty marketing gem”,
  • Journal of Consumer Marketing, Vol. 24, No. 3, pp.180-181. Reeves, T.C. and Oh, E. (2007), “Generational differences”, (in: Sector, J.M.,
  • Merrill, M.D., J. J. G. van Merrienboer, J.J.G. and Driscoll, M-Eds., Handbook of research on educational communications and technology), New Jersey: Lawrence Erlbaum Associates, pp. 295-303. Sabri, M.F. and MacDonald, M. (2010), “Savings behaviour and financial problems among college students: the role of financial literacy in Malaysia”,
  • Cross-cultural Communication, Vol. 6, No. 3, pp.103-110. Shaw, S. and Fairhurst, D. (2008), “Engaging a new generation of graduates”,
  • Education + Training, Vol. 50, No. 5, pp.366-378. Shim, S., Xiao, J.J., Barber, B.L. and Lyons, A.C. (2009), “Pathways to life success: a conceptual model of financial well-being for young adults”, Journal of
  • Applied Development Psychology, Vol. 30, No.6, pp.708-723. Stats SA (Statistics South Africa). (2015), Statistical release P0302: 2015 mid- year population estimates, http://www.statssa.gov.za/publications/P0302/P03022015.pdf, Accessed 11.08.2015].
  • Swart, N. (2012), Personal financial management: the Southern African guide to personal financial planning, 3rd ed., Claremont: Juta.
  • Twenge, J.M. and Cambell, S.M. (2008), “Generational differences in psychological traits and their impact on the workplace”, Journal of Managerial
  • Psychology, Vol. 23, No. 8, pp.862-877. Van Deventer, M. (2013), Black Generation Y students’ knowledge of and attitudes towards personal financial management, Master dissertation,
  • Vanderbijlpark: North-West University. Williams, K.C., Page, R.A., Petrosky. A. R. and Hernandez, E.H. (2010). “Multi- generational marketing: descriptions, characteristics, lifestyles and attitudes,
  • Journal of Applied Business and economics, Vol. 11, No. 2, pp.1-17. Wilson, M. and Gerber, L.E. (2008), “How generational theory can improve teaching: strategies for working with Millenials”, Currents in Teaching and Learning, Vol. 1, No. 1, pp.29-44.
There are 45 citations in total.

Details

Other ID JA57RT47BS
Journal Section Articles
Authors

Marko van Deventer This is me

Natasha de Klerk This is me

Publication Date December 1, 2016
Published in Issue Year 2016 Volume: 8 Issue: 2

Cite

APA Deventer, M. v., & Klerk, N. d. (2016). AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS. International Journal of Business and Management Studies, 8(2), 1-14.
AMA Deventer Mv, Klerk Nd. AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS. IJBMS. December 2016;8(2):1-14.
Chicago Deventer, Marko van, and Natasha de Klerk. “AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS”. International Journal of Business and Management Studies 8, no. 2 (December 2016): 1-14.
EndNote Deventer Mv, Klerk Nd (December 1, 2016) AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS. International Journal of Business and Management Studies 8 2 1–14.
IEEE M. v. Deventer and N. d. Klerk, “AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS”, IJBMS, vol. 8, no. 2, pp. 1–14, 2016.
ISNAD Deventer, Marko van - Klerk, Natasha de. “AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS”. International Journal of Business and Management Studies 8/2 (December 2016), 1-14.
JAMA Deventer Mv, Klerk Nd. AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS. IJBMS. 2016;8:1–14.
MLA Deventer, Marko van and Natasha de Klerk. “AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS”. International Journal of Business and Management Studies, vol. 8, no. 2, 2016, pp. 1-14.
Vancouver Deventer Mv, Klerk Nd. AFRICAN GENERATION Y STUDENTS’ PERCEIVED PERSONAL FINANCIAL MANAGEMENT SKILLS. IJBMS. 2016;8(2):1-14.