A NEW ORGANIZATIONAL FORM: STARFISH ORGANIZATION IN BUSINESS MODEL PERSPECTIVE

Year 2013, Volume: 5 Issue: 2, 1 - 9, 01.12.2013

Aygul Turan Aysegul Ozbebek Tunc

Abstract

As we moved into new economy, decentralization is a very powerful strategy day
by day. A large number of traditional organizations are decentralized- some of
them decentralize a part of the organization, some of them decentralize whole of
the organizations- because of being a winner of the competition. As a
decentralized organization, starfish organization is a new concept of the
organizational science literature.
In this framework, we focus on the starfish organization’s structure. The aim of
this study is to represent starfish organization, as a new organizational form and a
kind of business model of the management literature. Hence, in this study, starfish
organization’s definition, its difference from traditional organizations, its
organizational structure and its working are explained first. Then, some
instruction about transforming starfish organization from the traditional
organization will be given. Finally some cases will be given about transforming to
starfish organization and some suggestion about either the firms in the cases
should transform to starfish organization or should sustain to existing
organizational structure.

Keywords

Starfish Organization, Decentralization, Business Models, Zero Hierarchy

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