BUSINESSES AS FRACTAL ORGANISMS IN CHAOTIC AURA

Year 2013, Volume: 5 Issue: 2, 10 - 20, 01.12.2013

Aysegul Ozbebek Tunc Aygul Turan

Abstract

All conventional organization systems move towards its end and fall down on
doing business. The new economy requires some default issues for organizations
anymore to meet the need of dynamic, fast-changing and fluctuated environment.
Organizations should accept changing business world dynamics and shape their
strategic framework to survive in destructive competition aura. The known theory
explains this circumstance is the chaos theory. Chaos theory studies the behavior
of dynamical systems that are highly sensitive to initial conditions, an effect
which is popularly referred as the butterfly effect. It assumes random but followed
a pattern behaviors, an extreme complexity and nonlinear and non-periodical
system. In terms of organizational paradigm, chaos theory refers to a subset of
chaos incorporates principles of quantum mechanics and presents them in a
complex systems environment. Today organizations should recognize the “layout
in chaos” as an inevitable part of the environment. Fractal organization is
proposed as a new organization structure capable of proactively perceiving the
environment and of autonomously adapting to the changing environments. The
organizational structure relies on the concepts of chaos theory, fractal geometry,
fractal dimension of existence and fractal structures in the universe. Fractal
organization is open, self-organized, reconfigurable, self-contained and acquired
its being phenomenon. This structure try to solve the similarity-differences
paradox in business, discuss the recent meaning of authority and hierarchy,
mention about copying all parts both similar and different, focus on “spontaneity”
and explain nonlinear behavior. The fractal organization requires some drivers
such as learning, inquiring, considering the business as a whole soul, selfregularity,
cultural DNA, etc. This conceptual study defines the meaning of the
fractal organization as a new organizational form; assumptions and features of this
structure and its requirements and drivers. This paper handles businesses as fractal
organisms in the chaotic environment and presents strategic formulas to struggle
for survival.

Keywords

Fractal Organization, Chaos Theory, Autonomy, Nonlinear Behaviour, Spontaneity.

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