THE POTENTIALS OF “EFFECTUATION” FOR THE RESOLUTION OF THE “POLYLEMMA OF PRODUCTION”

Year 2013, Volume: 5 Issue: 2, 75 - 84, 01.12.2013

Günther Schuh Malte Brettel Cathrin Wesch-potente Till Potente Marius Rosenberg Michael Keller Torben Schmitz

Abstract

High-wage countries deal with strong challenges for their manufacturing industry.
Aspiring countries all over the world gain the knowledge to produce advanced
goods and increase their market shares in manufacturing. This shift of
manufacturing processes bears the risk of relocation of further activities such as
research and development.
To prevent the described transformation and increase the market position of highwage
countries, the Cluster of Excellence “Integrative Production Technology for
High-Wage Countries” of RWTH Aachen University focuses on the resolution of
the “Polylemma of Production”. It describes the field of tension between planning
and value oriented production as well as scale and scope oriented production.
In this paper, we analyze the entrepreneurship approach “effectuation” in terms of
its benefits for the resolution of the described polylemma. Due to its flexible
design, effectuation allows situative adaptions to integrate new parameters into a
planning process.

Keywords

Production Management, Effectuation, Polylemma of Production

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