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SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY

Year 2012, Volume: 4 Issue: 1, 165 - 174, 01.06.2012

Abstract

The aim of this research is to determine the sources of new product ideas that middle and large scale garment enterprises benefit from in processes of new product development. This study also examines the participation and contribution of customers to new product development process in ready made sector. Survey research model was applied in this research. The 86 middle and large scale ready made enterprises in Turkey are the samples of this research. The questionnaire was used for gathering the research data. The questionnaire is prepared for defining the customer participation and the sources of new product idea that garment enterprises benefit from in new product development processes. The research finding indicates that customers are the most used sources of new product idea and that research & development departments and ideas of the workers are the least used sources of new product ideas. It was determined that customers provided contribution about style, color, fabric and the other details of products to new product development process

References

  • Atılgan Turan (2003), Tekstilde Yönetim Kalitesi “Management Quality in Textile, İzmir, Ege Üniversitesi.
  • Bearden William O., Ingram Thomas N. & Laforge Raymond W. (1995), Marketing
  • Principles & Perspectives, Chicago, Von Hoffman Press, Inc. Booz, Allen & Hamilton (1982), New Product Management for the 1980s, Booz, Allen, Hamilton Inc.
  • Brassington Frances & Pettitt Stephen (2000), Principles of Marketing, Lombarda, Prentice Hall.
  • Choi Wonseok., Powell Nancy.B. and Cassill Nancy.L. (2005), “New Product Development and Its Appliacations in Textiles”, Journal of Textile and Apparel, Technology and Management, Vol.4, Issue 4, pp. 1- 28.
  • Churchill Gilbert A., Peter Paul J. (1998), Marketing: Creating Value for Customers, New
  • York, Irwin Mcgraw Hill. Cooper Robert G. & Kleinschmidt Elko J. (1986), An Investigation into New Product
  • Process: Steps, Deficiencies and Impact, Journal of Product Innovation Management,3,71-85. Cooper Robert G. 2001, Winning at New Products, New York, Addison-Wesley.
  • Crawford Merle & Benedetto Anthony D. (2003), New Products Management, New York, McGraw- Hill.
  • Gaskill Luann R. (1992), “Toward A Model Of Retail Product Development: A Case Study
  • Analysis”, Clothing and Textile Research Journal, Vol. 10 (4), pp.17-24. Guiltinan Joseph P., Paul Gordon W. & Madden Thomas J. (1997), Marketing Management:
  • Strategies and Programs,New York, McGraw-Hill. Hoegl Martin & Wagner Stephan M. (2005), “Buyer- Supplier Collaboration in Product
  • Development Projects”, Journal of Management, Vol. 31, No. 4, pp. 530-548. Ilhan Fulya (2006), Yeni Ürün Geliştirme Süreci ve Yeni Ürünün Pazara Sunulmasında
  • Markanın Etkisi “New Product Development and The Effect of Brand in Launching New Product” , Yüksek Lisans Tezi, İstanbul. ITKIB (2011), Türkiye Genel, Hazırgiyim, Tekstil, Deri ve Halı Dış Ticareti/ 2010 Yıllık
  • “Trade Statistics in General, Readymade, Leather and Carpet in Turkey/2010 Annual http://www.itkib.org.tr/default.asp?cid=RAPORLAR, [Accessed 18.02.2012].
  • ITKIB (2008), 1980- 2007 Tekstil- Konfeksiyon İhracat-İthalat İstatistikleri “Trade Statistics in http://www.itkib.org.tr/default.asp?cid=RAPORLAR, [Accessed: 19.02.2012]. in 2007 in Turkey”,
  • Karasar Niyazi, 2010, Bilimsel Araştırma Yöntemi “Method of Scientific Research, Konya, Nobel Yayın.
  • Kosgeb (2005), Kobilerin Tanımı Nitelikleri ve Sınıflandırılması Hakkında Yönetmelik
  • “Description, Qualifications and Classification of Small and Medium Scale Enterprises, http://www.kosgeb.gov.tr/Pages/UI/Baskanligimiz.aspx?ref=2, [Accessed: 18.02.2012].
  • Kotler Philip (2000), Marketing Management, New Jersey, Prentice Hall International.
  • LaBat Karen L. and Sokolowski Susan L. (1999), “A Three Stage Design Process Applied to an Industry-University Textile Product Design Project”, Clothing and Textile Research Journal, Vol. 17 (1), pp. 11-20.
  • Mcadam Rodney & McClelland John (2002), Sources of New Product Ideas and Creativity
  • Practices in the UK Textile Industry, Techonovation, Vol. 22, pp. 113-121. Nyström Harry (1993), Technological and Market Innovation: Strategies for Product and Company Development, England, John Wiley & Sons Ltd.
  • Pitimaneeyakul Uraiwan, Labat Karen L. & Delong Marilyn R. (2004), Knitwear Product
  • Development Process: A Case Study, Clothing and Textiles Research Journal, Vol. 22 (3), pp. 113-121. Powell Nancy & Cassil Nancy (2006), “New Textile Product Development:
  • Processes,Practices and Products,” Journal of Textile and Apparel, Technology and Management, Vol. 97, No. 2, pp. 155-166. Toshihiro Nishiguchi (1996), Managing Product Development, New York, Oxford University Press. WTO http://www.wto.org/english/res_e/statis_e/its2010_e/its2010_e.pdf, [Accessed 18.02.2012]. International Trade Statistics,
Year 2012, Volume: 4 Issue: 1, 165 - 174, 01.06.2012

Abstract

References

  • Atılgan Turan (2003), Tekstilde Yönetim Kalitesi “Management Quality in Textile, İzmir, Ege Üniversitesi.
  • Bearden William O., Ingram Thomas N. & Laforge Raymond W. (1995), Marketing
  • Principles & Perspectives, Chicago, Von Hoffman Press, Inc. Booz, Allen & Hamilton (1982), New Product Management for the 1980s, Booz, Allen, Hamilton Inc.
  • Brassington Frances & Pettitt Stephen (2000), Principles of Marketing, Lombarda, Prentice Hall.
  • Choi Wonseok., Powell Nancy.B. and Cassill Nancy.L. (2005), “New Product Development and Its Appliacations in Textiles”, Journal of Textile and Apparel, Technology and Management, Vol.4, Issue 4, pp. 1- 28.
  • Churchill Gilbert A., Peter Paul J. (1998), Marketing: Creating Value for Customers, New
  • York, Irwin Mcgraw Hill. Cooper Robert G. & Kleinschmidt Elko J. (1986), An Investigation into New Product
  • Process: Steps, Deficiencies and Impact, Journal of Product Innovation Management,3,71-85. Cooper Robert G. 2001, Winning at New Products, New York, Addison-Wesley.
  • Crawford Merle & Benedetto Anthony D. (2003), New Products Management, New York, McGraw- Hill.
  • Gaskill Luann R. (1992), “Toward A Model Of Retail Product Development: A Case Study
  • Analysis”, Clothing and Textile Research Journal, Vol. 10 (4), pp.17-24. Guiltinan Joseph P., Paul Gordon W. & Madden Thomas J. (1997), Marketing Management:
  • Strategies and Programs,New York, McGraw-Hill. Hoegl Martin & Wagner Stephan M. (2005), “Buyer- Supplier Collaboration in Product
  • Development Projects”, Journal of Management, Vol. 31, No. 4, pp. 530-548. Ilhan Fulya (2006), Yeni Ürün Geliştirme Süreci ve Yeni Ürünün Pazara Sunulmasında
  • Markanın Etkisi “New Product Development and The Effect of Brand in Launching New Product” , Yüksek Lisans Tezi, İstanbul. ITKIB (2011), Türkiye Genel, Hazırgiyim, Tekstil, Deri ve Halı Dış Ticareti/ 2010 Yıllık
  • “Trade Statistics in General, Readymade, Leather and Carpet in Turkey/2010 Annual http://www.itkib.org.tr/default.asp?cid=RAPORLAR, [Accessed 18.02.2012].
  • ITKIB (2008), 1980- 2007 Tekstil- Konfeksiyon İhracat-İthalat İstatistikleri “Trade Statistics in http://www.itkib.org.tr/default.asp?cid=RAPORLAR, [Accessed: 19.02.2012]. in 2007 in Turkey”,
  • Karasar Niyazi, 2010, Bilimsel Araştırma Yöntemi “Method of Scientific Research, Konya, Nobel Yayın.
  • Kosgeb (2005), Kobilerin Tanımı Nitelikleri ve Sınıflandırılması Hakkında Yönetmelik
  • “Description, Qualifications and Classification of Small and Medium Scale Enterprises, http://www.kosgeb.gov.tr/Pages/UI/Baskanligimiz.aspx?ref=2, [Accessed: 18.02.2012].
  • Kotler Philip (2000), Marketing Management, New Jersey, Prentice Hall International.
  • LaBat Karen L. and Sokolowski Susan L. (1999), “A Three Stage Design Process Applied to an Industry-University Textile Product Design Project”, Clothing and Textile Research Journal, Vol. 17 (1), pp. 11-20.
  • Mcadam Rodney & McClelland John (2002), Sources of New Product Ideas and Creativity
  • Practices in the UK Textile Industry, Techonovation, Vol. 22, pp. 113-121. Nyström Harry (1993), Technological and Market Innovation: Strategies for Product and Company Development, England, John Wiley & Sons Ltd.
  • Pitimaneeyakul Uraiwan, Labat Karen L. & Delong Marilyn R. (2004), Knitwear Product
  • Development Process: A Case Study, Clothing and Textiles Research Journal, Vol. 22 (3), pp. 113-121. Powell Nancy & Cassil Nancy (2006), “New Textile Product Development:
  • Processes,Practices and Products,” Journal of Textile and Apparel, Technology and Management, Vol. 97, No. 2, pp. 155-166. Toshihiro Nishiguchi (1996), Managing Product Development, New York, Oxford University Press. WTO http://www.wto.org/english/res_e/statis_e/its2010_e/its2010_e.pdf, [Accessed 18.02.2012]. International Trade Statistics,
There are 26 citations in total.

Details

Other ID JA77KB84SY
Journal Section Articles
Authors

Nurgul Kılınc This is me

Selma Dolanbay Dogan This is me

Publication Date June 1, 2012
Published in Issue Year 2012 Volume: 4 Issue: 1

Cite

APA Kılınc, N., & Dolanbay Dogan, S. (2012). SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY. International Journal of Business and Management Studies, 4(1), 165-174.
AMA Kılınc N, Dolanbay Dogan S. SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY. IJBMS. June 2012;4(1):165-174.
Chicago Kılınc, Nurgul, and Selma Dolanbay Dogan. “SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY”. International Journal of Business and Management Studies 4, no. 1 (June 2012): 165-74.
EndNote Kılınc N, Dolanbay Dogan S (June 1, 2012) SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY. International Journal of Business and Management Studies 4 1 165–174.
IEEE N. Kılınc and S. Dolanbay Dogan, “SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY”, IJBMS, vol. 4, no. 1, pp. 165–174, 2012.
ISNAD Kılınc, Nurgul - Dolanbay Dogan, Selma. “SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY”. International Journal of Business and Management Studies 4/1 (June 2012), 165-174.
JAMA Kılınc N, Dolanbay Dogan S. SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY. IJBMS. 2012;4:165–174.
MLA Kılınc, Nurgul and Selma Dolanbay Dogan. “SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY”. International Journal of Business and Management Studies, vol. 4, no. 1, 2012, pp. 165-74.
Vancouver Kılınc N, Dolanbay Dogan S. SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY. IJBMS. 2012;4(1):165-74.