AN EXAMINATION OF THE RELATIONSHIP AMONG PERSONAL VALUES, PERCEIVED VALUE OF EDUCATION AND SATISFACTION

Year 2011, Volume: 3 Issue: 1, 407 - 420, 01.06.2011

Umut Kubat

Abstract

The aim of this study was to analyze the relationships among personal values, perceived value of education and satisfaction. In addition, personal values, perceived educational value and satisfaction levels of the students at Akdeniz University, Turkey (N=944) were determined. Students completed the Perceived Value Scale (Ledden et al. 2007), the Satisfaction Scale (Ledden et al. 2007), the SERPVAL Scale (Lages and Fernandes, 2005) and a demographic questionnaire. The empirical results of the SEM indicated that there is a strong relationship between personal values and perceived value of education. There is also a robust relation between perceived value of education and satisfaction

Keywords

Personal Values, Perceived Value of Education, Satisfaction, Higher Education Marketing

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