SOME CONSIDERATIONS REGARDING THE CORPORATE SOCIAL RESPONSIBILITY MODELS IN ROMANIA

Year 2011, Volume: 3 Issue: 2, 191 - 200, 01.12.2011

Mioara Borza

Abstract

The corporate social responsibility is a new and modern concept met in Romanian economy and has been adopted with great interest by national companies which operate on national market. The implementation of specific models in order to assume a corporate social responsibility is a consequence of needs to solving the economic, social and environmental problems. In condition that the development of economic activities determine some special social consequences and produce a negative impact on environment, we consider that is normally and ethical that the social responsibility have been part of economic development projects. In this paper we propose to present the content of corporate social responsibility concept, the functional models in Romanian economy (with examples on 7 different situation related to the company profile; all analyzed companies are interested to implement and promote, as example for other companies, the corporate social responsibility) compared with international models and to identify the consequences that the initiatives such these can determines in social terms, in order to bring a significant contribution to increase the human life quality and ensure the society prosperity in the same time

Keywords

development, performance, responsibility, society, sustainability

References

• Costea, Carmen Eugenia (2006) ”New approaches in social responsibility by corporative type”, Commerce Review, No. 6, pp. 32-35.
• Oprea, Lumini a (2005), The Corporate Social Responsibility – from theory to practice, Tritonic Publishing House, Bucuresti.
• Smith, N. Craig (2003) ”Corporate social responsibility: Whether or how?”
• California Management Review, Vol. 45 Issue (4), pp. 52. Visser, Wayne, Matten, Dirk, Pohl, Manfred, Tolhurst, Nick (2008), The A to Z of
• Corporate Social Responsibility: a Complete Reference Guide to Concepts, Codes and Organizations, London: Wiley. *** Brand Strategy (2007) ”10 key things to know about CSR.” London, pp. 47.
• ***Enterprise 2020, http://www.csreurope.org/, [Accessed 20.03.2011]
• *** For a moral capitalism: reconciliation between private interest and public welfare, Stephen B. Young (2008), http://www.csr-romania.ro/articole-si- analize/concepte-de-baza/462-pentru-un-capitalism-moral-reconciliind-interesul- privat-i-binele-public.html, [Accessed 07.02.2011]
• *** International Business Report (2008), Corporate Social Responsibility: a necessity not a choice,http://www.internationalbusinessreport.com/Reports/Focus- reports/Corporate-Social-Responsibility.asp, [Accessed 2.03.2011]
• *** Making CSR a reality, http://csrnetwork.com/, [Accessed 25.02.2011]
• *** Sustainable and responsible business corporate social responsibility (2006), http://ec.europa.eu/enterprise/policies/sustainable-business/corporate-social- responsibility/index_en.htm, [Accessed 17.02.2011]
• *** The essential elements of corporate social responsibility. The regional conferences series Up-date (2008), www.csr-updates.eu, [Accessed 25.02.2011]
• *** The dialogue between companies and their partners (2010), http://csr- romania.ro/, [Accessed 12.03.2011]
• *** World Business Council for Sustainable Development (2000). Corporate
• Social Responsibility: Making good business sense, Royal Dutch/Shell Group http://www.wbcsd.org/DocRoot/IunSPdIKvmYH5HjbN4XC/csr2000.pdf, Accessed 5.03.2011]