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ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING

Year 2011, Volume: 3 Issue: 2, 201 - 210, 01.12.2011

Miray Baybars Elif Ustundaglı

Abstract

Private shopping is one of the concepts that serve as a members-only online
shopping platform with deep discounts and well-known brands. The aim of this
paper is to determine whether consumers’ need for uniqueness and innovativeness
as a personal trait and price discount orientation affect consumer attitudes
toward private shopping and their purchase decision or not. Research results
revealed that need for uniqueness and innovativeness affect positive attitudes
towards private shopping positively. However price discount orientation is a
foremost factor that both effect attitude positively and also directly explain
shopping behavior.

Keywords

Private Shopping Innovativeness Need for Uniqueness Price Discount Orientation Consumer Attitudes

References

  • Abdullah, Nur Halimah Chew and Bharadhwaj Sivakumaran (2005), “Unraveling
  • Cross-cultural Differences: Effects of Observability, Self Monitoring and Desire for Unique Consumer Products on Tendency to Seek Variety”, Asia Pacific Advances in Consumer Research. Vol.6, pp.127-135
  • Alcañiz, Enrique Bigné, Carla Ruiz-Mafé, Joaquín Aldás-Manzano, Silvia Sanz- Blas (2008), "Influence of Online Shopping Information Dependency and Innovativeness on Internet Shopping Adoption", Online Information Review, Vol. , No. 5, pp.648 – 667
  • Altınsoy, Tuğçe (2009). Lüks Markalar %85 İndirimli. http://www.sabah.com.tr/Ekonomi/2010/04/29/luks_markalar__85_indirimli, Accessed, 30.04.2010].
  • Blake, Brian F., Kimberly A. Neuendorf and Colin M. Valdiserri (2003),
  • “Innovativeness and Variety of Internet Shopping”, Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 3, pp. 156-169. Donthu, Naveen and Adriana Garcia (1999). “The Internet Shopper”, Journal of
  • Advertising Research, Vol. 39, No. 3, pp. 52-58. Frank, Thomas (1997), The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, Chicago: University of Chicago Press.
  • Franke, Nikolaus and Martin Schreier (2008), “Product Uniqueness as a Driver of
  • Customer Utility in Mass Customization”, Marketing Letters, Vol.19, No.2, pp. 107. Gierl, Heribert and Verena Huettl (2010), “Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption”, International Journal of Research in Marketing, Vol.27, No.3, pp. 225–235.
  • Goldsmith, Ronald E. and Charles F. Hofacker (1991). “Measuring Consumer
  • Innovativeness”, Journal of the Academy of Marketing Science, Vol. 19, No. 3, pp. 209–221. Goldsmith, Ronald E. (2001), “Using the Domain Specific Innovativeness Scale to Identify Innovative Internet Consumers”, Internet Research: Electronic
  • Networking Applications and Policy, Vol. 11, No. 2, pp. 149-158. Grewal, Dhruw, Krishnan, R., Julie Baker, and Norm Borin (1998), “The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions”, Journal of Retailing, Vol.4, No.3, pp. 331-352
  • Hirschman, Elizabeth C. (1980), “Innovativeness, Novelty Seeking and Consumer
  • Creativity”, The Journal of Consumer Research, Vol. 7, No. 3, pp. 283–295. Lynn, Michael and Charles Richard Snyder (2002), “Uniqueness seeking” (in: C.R. Snyder and S.J. Lopez-Ed., Handbook of Positive Psychology, New York: Oxford University Press), pp. 395–410.
  • Lynn, Michael and Judy Harris (1997), “The Desire for Unique Consumer
  • Products: A New Individual Differences Scale”, Psychology and Marketing, Vol: , No:6, pp.601-616. Manning, Kenneth C, William O Bearden, and Thomas J.Madden (1995),
  • “Consumer Innovativeness and the Adoption Process”, Journal of Consumer Psychology, Vol. 4, No. 4, pp. 329-345
  • O'Donnell, Jayne (2009), Retailers Love Shopping Clubs, but Beware of
  • Overspending, USA Today, http://www.usatoday.com/money/perfi/basics/2009- 20-exclusiveclubs20_ST_N.htm, [Accessed, 10.01. 2011]
  • Reohrich, Gilles (2004), “Consumer innovativeness: Concepts and measurements”, Journal of Business Research, Vol: 57, (2004), pp. 671– 677.
  • Teng, Lefa (2007), “A Comparison of Two Types of Price Discounts in Shifting
  • Consumers' Attitudes and Purchase Intentions”, Journal of Business Research, Vol. 62, No. 1, pp.14–21. Thompson, Craig J. and Diana L. Haytko (1997), "Speaking of Fashion:
  • Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings", Journal of Consumer Research, Vol.24, June, pp.15-42. Tian, Kelly Tepper and Karyn McKenzie (2001), “The Long-Term Predictive
  • Validity of the Consumers' Need for Uniqueness Scale”, Journal of Consumer Psychology, Vol. 10, No.3, pp. 171-193. Tian, Kelly Tepper, Bearden, William O. and Hunter, Gary L. (2001),
  • “Consumers' Need for Uniqueness: Scale Development and Validation”, The Journal of Consumer Research, Vol. 28, No.1, pp. 50-66
  • Zhou, Lina, Liwei Dai and Dongsong Zhang (2007), “Online Shopping
  • Acceptance Model — A Critical Survey of Consumer Factors in Online Shopping”, Journal of Electronic Commerce Research, Vol. 8, No.1, pp. 41-62.

Year 2011, Volume: 3 Issue: 2, 201 - 210, 01.12.2011

Miray Baybars Elif Ustundaglı

Abstract

References

  • Abdullah, Nur Halimah Chew and Bharadhwaj Sivakumaran (2005), “Unraveling
  • Cross-cultural Differences: Effects of Observability, Self Monitoring and Desire for Unique Consumer Products on Tendency to Seek Variety”, Asia Pacific Advances in Consumer Research. Vol.6, pp.127-135
  • Alcañiz, Enrique Bigné, Carla Ruiz-Mafé, Joaquín Aldás-Manzano, Silvia Sanz- Blas (2008), "Influence of Online Shopping Information Dependency and Innovativeness on Internet Shopping Adoption", Online Information Review, Vol. , No. 5, pp.648 – 667
  • Altınsoy, Tuğçe (2009). Lüks Markalar %85 İndirimli. http://www.sabah.com.tr/Ekonomi/2010/04/29/luks_markalar__85_indirimli, Accessed, 30.04.2010].
  • Blake, Brian F., Kimberly A. Neuendorf and Colin M. Valdiserri (2003),
  • “Innovativeness and Variety of Internet Shopping”, Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 3, pp. 156-169. Donthu, Naveen and Adriana Garcia (1999). “The Internet Shopper”, Journal of
  • Advertising Research, Vol. 39, No. 3, pp. 52-58. Frank, Thomas (1997), The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, Chicago: University of Chicago Press.
  • Franke, Nikolaus and Martin Schreier (2008), “Product Uniqueness as a Driver of
  • Customer Utility in Mass Customization”, Marketing Letters, Vol.19, No.2, pp. 107. Gierl, Heribert and Verena Huettl (2010), “Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption”, International Journal of Research in Marketing, Vol.27, No.3, pp. 225–235.
  • Goldsmith, Ronald E. and Charles F. Hofacker (1991). “Measuring Consumer
  • Innovativeness”, Journal of the Academy of Marketing Science, Vol. 19, No. 3, pp. 209–221. Goldsmith, Ronald E. (2001), “Using the Domain Specific Innovativeness Scale to Identify Innovative Internet Consumers”, Internet Research: Electronic
  • Networking Applications and Policy, Vol. 11, No. 2, pp. 149-158. Grewal, Dhruw, Krishnan, R., Julie Baker, and Norm Borin (1998), “The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions”, Journal of Retailing, Vol.4, No.3, pp. 331-352
  • Hirschman, Elizabeth C. (1980), “Innovativeness, Novelty Seeking and Consumer
  • Creativity”, The Journal of Consumer Research, Vol. 7, No. 3, pp. 283–295. Lynn, Michael and Charles Richard Snyder (2002), “Uniqueness seeking” (in: C.R. Snyder and S.J. Lopez-Ed., Handbook of Positive Psychology, New York: Oxford University Press), pp. 395–410.
  • Lynn, Michael and Judy Harris (1997), “The Desire for Unique Consumer
  • Products: A New Individual Differences Scale”, Psychology and Marketing, Vol: , No:6, pp.601-616. Manning, Kenneth C, William O Bearden, and Thomas J.Madden (1995),
  • “Consumer Innovativeness and the Adoption Process”, Journal of Consumer Psychology, Vol. 4, No. 4, pp. 329-345
  • O'Donnell, Jayne (2009), Retailers Love Shopping Clubs, but Beware of
  • Overspending, USA Today, http://www.usatoday.com/money/perfi/basics/2009- 20-exclusiveclubs20_ST_N.htm, [Accessed, 10.01. 2011]
  • Reohrich, Gilles (2004), “Consumer innovativeness: Concepts and measurements”, Journal of Business Research, Vol: 57, (2004), pp. 671– 677.
  • Teng, Lefa (2007), “A Comparison of Two Types of Price Discounts in Shifting
  • Consumers' Attitudes and Purchase Intentions”, Journal of Business Research, Vol. 62, No. 1, pp.14–21. Thompson, Craig J. and Diana L. Haytko (1997), "Speaking of Fashion:
  • Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings", Journal of Consumer Research, Vol.24, June, pp.15-42. Tian, Kelly Tepper and Karyn McKenzie (2001), “The Long-Term Predictive
  • Validity of the Consumers' Need for Uniqueness Scale”, Journal of Consumer Psychology, Vol. 10, No.3, pp. 171-193. Tian, Kelly Tepper, Bearden, William O. and Hunter, Gary L. (2001),
  • “Consumers' Need for Uniqueness: Scale Development and Validation”, The Journal of Consumer Research, Vol. 28, No.1, pp. 50-66
  • Zhou, Lina, Liwei Dai and Dongsong Zhang (2007), “Online Shopping
  • Acceptance Model — A Critical Survey of Consumer Factors in Online Shopping”, Journal of Electronic Commerce Research, Vol. 8, No.1, pp. 41-62.
There are 27 citations in total.

Details

Other ID JA27AC39YD
Journal Section Articles
Authors

Miray Baybars This is me

Elif Ustundaglı This is me

Publication Date December 1, 2011
Published in Issue Year 2011 Volume: 3 Issue: 2

Cite

APA Baybars, M., & Ustundaglı, E. (2011). ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING. International Journal of Business and Management Studies, 3(2), 201-210.
AMA Baybars M, Ustundaglı E. ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING. IJBMS. December 2011;3(2):201-210.
Chicago Baybars, Miray, and Elif Ustundaglı. “ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING”. International Journal of Business and Management Studies 3, no. 2 (December 2011): 201-10.
EndNote Baybars M, Ustundaglı E (December 1, 2011) ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING. International Journal of Business and Management Studies 3 2 201–210.
IEEE M. Baybars and E. Ustundaglı, “ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING”, IJBMS, vol. 3, no. 2, pp. 201–210, 2011.
ISNAD Baybars, Miray - Ustundaglı, Elif. “ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING”. International Journal of Business and Management Studies 3/2 (December 2011), 201-210.
JAMA Baybars M, Ustundaglı E. ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING. IJBMS. 2011;3:201–210.
MLA Baybars, Miray and Elif Ustundaglı. “ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING”. International Journal of Business and Management Studies, vol. 3, no. 2, 2011, pp. 201-10.
Vancouver Baybars M, Ustundaglı E. ATTITUDES TOWARD ONLINE SHOPPING FROM THE ASPECTS OF PERSONAL CHARACTERISTICS AND SHOPPING MOTIVE THROUGH A DEVELOPING CONCEPT: PRIVATE SHOPPING. IJBMS. 2011;3(2):201-10.