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A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES

Year 2009, Volume: 1 Issue: 2, 39 - 47, 01.12.2009

Abstract

Corporate social responsibility that has a powerful potential to make positive contributions to organizations and societies, has become one of the important issues in the corporate world. So, Marketing scholars have been interested in supporting of social responsible behavior of companies, because the only way for the employees and consumers to try out the success about sensitivity and benevolence of the organizations by looking at the actions about its corporate social responsibility initiatives. The purpose of this study to describe the importance of marketing communication tools and techniques to built and enhance the organizations’ corporate social responsibilities

References

  • Banytė Jūratė And Agnė Gadeikienė (2008), ‘‘Corporate Social Responsibility as a Marketing
  • Means In Lithuanian Business Practice’’, Economıcs and Management, 13, 227-238. Carroll, A. (1979), ‘‘A Three-Dimensional Conceptual Model of Corporate Social Performance’’,
  • Academy of Management Review, 4(4), 497–505. Chaudri Vidhi and Jian Wang (2007), ‘‘Communicating Corporate Social Responsibility on the Internet: in India A Case Study of the Top 100 Information Technology Companies’’,
  • Management Communication Quarterly, 21, 232- 247. Cornelius, N, James Wallace and Rana Tassabehji (2007), ‘‘An Analysis of Corporate Social
  • Responsibility, Corporate Identity and Ethics Teaching in Business Schools’’, Journal of Business Ethics, 76:117–135. Çetindamar Dilek and Kristoffer Husoy (2007), ‘‘Corporate Social Responsibility Practices and Environmentally Responsible Behavior: The Case of The United Nations Global Compact’’,
  • Journal of Business Ethics, 76:163–176 Dahlsrud, Alexander (2006), ‘‘How Corporate Social Responsibility is Defined: an Analysis of 37
  • Definitions’’, Corporate Social Responsibility and Environmental Management, In press. Fliess Barbara, Hyung-Jong Lee, Olivia L. Dubreuil and Osvaldo Agatiello (2007), ‘‘Csr and Trade: Informing Consumers About Social And Environmental Conditions Of Globalised
  • Production’’, Oecd Trade Policy Working Paper, No. 47. Freeman B. (2006), ‘‘Substance Sells: Aligning Corporate Reputation and Corporate
  • Responsibility’’, Public Relations Quarterly, 12-19
  • Golob U, Marko Lah and Zlatko Janc (2008), ‘‘Value orientations and consumer expectations of
  • Corporate Social Responsibility’’, Journal of Marketing Communications, Vol. 14, No. 2, 83–96. Hartman L., Robert S. Rubin and K. Kathy Dhanda (2007), ‘‘The Communication of Corporate
  • Social Responsibility: United States and European Union Multinational Corporations’’, Journal of Business Ethics, 74:373–389 Jamali Dima and Ramez Mirshak (2007), Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context, Journal of Business Ethics, 72:243–262
  • Karen L. Becker-Olsena, B. Andrew Cudmoreb, Ronald Paul Hillc,T (2006), ‘‘The impact of perceived corporate social responsibility on consumer behavior’’, Journal of Business Research, , 46– 53
  • Kleina, Jill and Niraj Dawar (2004), ‘‘Corporate social responsibility and consumers’ attributions and brand evaluations in a product–harm crisis’’, International Journal of Research in Marketing, , 203–217.
  • Lewis Stewart (2003), ‘‘Reputation and corporate responsibility’’, Journal of Communication Management, 7, 4, 356–364.
  • Lewellyn Patsy G. (2002), ‘‘Corporate Reputation: Focusing the Zeitgeist’’, Business Society, 41; 455.
  • Mohr Lois A. AND Deborah J. Webb (2005), ‘‘The Effects of Corporate Social Responsibility and Price on Consumer Responses’’, The Journal of Consumer Affairs, Vol. 39, No. 1, 121-147.
  • Olsen K., B. Andrew Cudmore and Ronald Paul Hill (2006), ‘‘The impact of perceived corporate social responsibility on consumer behavior’’, Journal of Business Research, 59 , 46– 53
  • Pirsch, J., Gupta, S. and Grau, L. S. (2007), ‘‘A framework for understanding corporate social responsibility programs as a continuum: An exploratory study’’, Journal of Business Ethics, 70, 140.
  • Podnar Klement, Ursa Golob (2007), ‘‘CSR expectations: The focus of corporate marketing’’,
  • Corporate Communications: An International Journal, Vol. 12 No. 4, 326-340. Singh , Sanchez and Bosque (2008), ‘‘Understanding Corporate Social Responsibility and Product
  • Perceptions in Consumer Markets: A Cross-cultural Evaluation’’ , Journal of Business Ethics, :597–611 Tang Lu and Hongmei Li (2009), ‘‘Corporate social responsibility communication of Chinese and global corporations in China’’, Public Relations Review, doi:10.1016/j.pubrev.2009.05.016., 1-14.
  • Ven Bert van de (2008), ‘‘An Ethical Framework for the Marketing of Corporate Social
  • Responsibility’’, Journal of Business Ethics, 82, p.p.339-352. WBCSD (2000), ‘Corporate Social Responsibility: Making Good Business Sense’ [online]. URL: http://www. wbcsd.org/includes/getTarget.asp?type=d&id=MzE0.
Year 2009, Volume: 1 Issue: 2, 39 - 47, 01.12.2009

Abstract

References

  • Banytė Jūratė And Agnė Gadeikienė (2008), ‘‘Corporate Social Responsibility as a Marketing
  • Means In Lithuanian Business Practice’’, Economıcs and Management, 13, 227-238. Carroll, A. (1979), ‘‘A Three-Dimensional Conceptual Model of Corporate Social Performance’’,
  • Academy of Management Review, 4(4), 497–505. Chaudri Vidhi and Jian Wang (2007), ‘‘Communicating Corporate Social Responsibility on the Internet: in India A Case Study of the Top 100 Information Technology Companies’’,
  • Management Communication Quarterly, 21, 232- 247. Cornelius, N, James Wallace and Rana Tassabehji (2007), ‘‘An Analysis of Corporate Social
  • Responsibility, Corporate Identity and Ethics Teaching in Business Schools’’, Journal of Business Ethics, 76:117–135. Çetindamar Dilek and Kristoffer Husoy (2007), ‘‘Corporate Social Responsibility Practices and Environmentally Responsible Behavior: The Case of The United Nations Global Compact’’,
  • Journal of Business Ethics, 76:163–176 Dahlsrud, Alexander (2006), ‘‘How Corporate Social Responsibility is Defined: an Analysis of 37
  • Definitions’’, Corporate Social Responsibility and Environmental Management, In press. Fliess Barbara, Hyung-Jong Lee, Olivia L. Dubreuil and Osvaldo Agatiello (2007), ‘‘Csr and Trade: Informing Consumers About Social And Environmental Conditions Of Globalised
  • Production’’, Oecd Trade Policy Working Paper, No. 47. Freeman B. (2006), ‘‘Substance Sells: Aligning Corporate Reputation and Corporate
  • Responsibility’’, Public Relations Quarterly, 12-19
  • Golob U, Marko Lah and Zlatko Janc (2008), ‘‘Value orientations and consumer expectations of
  • Corporate Social Responsibility’’, Journal of Marketing Communications, Vol. 14, No. 2, 83–96. Hartman L., Robert S. Rubin and K. Kathy Dhanda (2007), ‘‘The Communication of Corporate
  • Social Responsibility: United States and European Union Multinational Corporations’’, Journal of Business Ethics, 74:373–389 Jamali Dima and Ramez Mirshak (2007), Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context, Journal of Business Ethics, 72:243–262
  • Karen L. Becker-Olsena, B. Andrew Cudmoreb, Ronald Paul Hillc,T (2006), ‘‘The impact of perceived corporate social responsibility on consumer behavior’’, Journal of Business Research, , 46– 53
  • Kleina, Jill and Niraj Dawar (2004), ‘‘Corporate social responsibility and consumers’ attributions and brand evaluations in a product–harm crisis’’, International Journal of Research in Marketing, , 203–217.
  • Lewis Stewart (2003), ‘‘Reputation and corporate responsibility’’, Journal of Communication Management, 7, 4, 356–364.
  • Lewellyn Patsy G. (2002), ‘‘Corporate Reputation: Focusing the Zeitgeist’’, Business Society, 41; 455.
  • Mohr Lois A. AND Deborah J. Webb (2005), ‘‘The Effects of Corporate Social Responsibility and Price on Consumer Responses’’, The Journal of Consumer Affairs, Vol. 39, No. 1, 121-147.
  • Olsen K., B. Andrew Cudmore and Ronald Paul Hill (2006), ‘‘The impact of perceived corporate social responsibility on consumer behavior’’, Journal of Business Research, 59 , 46– 53
  • Pirsch, J., Gupta, S. and Grau, L. S. (2007), ‘‘A framework for understanding corporate social responsibility programs as a continuum: An exploratory study’’, Journal of Business Ethics, 70, 140.
  • Podnar Klement, Ursa Golob (2007), ‘‘CSR expectations: The focus of corporate marketing’’,
  • Corporate Communications: An International Journal, Vol. 12 No. 4, 326-340. Singh , Sanchez and Bosque (2008), ‘‘Understanding Corporate Social Responsibility and Product
  • Perceptions in Consumer Markets: A Cross-cultural Evaluation’’ , Journal of Business Ethics, :597–611 Tang Lu and Hongmei Li (2009), ‘‘Corporate social responsibility communication of Chinese and global corporations in China’’, Public Relations Review, doi:10.1016/j.pubrev.2009.05.016., 1-14.
  • Ven Bert van de (2008), ‘‘An Ethical Framework for the Marketing of Corporate Social
  • Responsibility’’, Journal of Business Ethics, 82, p.p.339-352. WBCSD (2000), ‘Corporate Social Responsibility: Making Good Business Sense’ [online]. URL: http://www. wbcsd.org/includes/getTarget.asp?type=d&id=MzE0.
There are 24 citations in total.

Details

Other ID JA42YY67DN
Journal Section Articles
Authors

Ebru Engınkaya This is me

Tugce Ozansoy This is me

Emel Ozarslan This is me

Publication Date December 1, 2009
Published in Issue Year 2009 Volume: 1 Issue: 2

Cite

APA Engınkaya, E., Ozansoy, T., & Ozarslan, E. (2009). A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES. International Journal of Business and Management Studies, 1(2), 39-47.
AMA Engınkaya E, Ozansoy T, Ozarslan E. A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES. IJBMS. December 2009;1(2):39-47.
Chicago Engınkaya, Ebru, Tugce Ozansoy, and Emel Ozarslan. “A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES”. International Journal of Business and Management Studies 1, no. 2 (December 2009): 39-47.
EndNote Engınkaya E, Ozansoy T, Ozarslan E (December 1, 2009) A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES. International Journal of Business and Management Studies 1 2 39–47.
IEEE E. Engınkaya, T. Ozansoy, and E. Ozarslan, “A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES”, IJBMS, vol. 1, no. 2, pp. 39–47, 2009.
ISNAD Engınkaya, Ebru et al. “A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES”. International Journal of Business and Management Studies 1/2 (December 2009), 39-47.
JAMA Engınkaya E, Ozansoy T, Ozarslan E. A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES. IJBMS. 2009;1:39–47.
MLA Engınkaya, Ebru et al. “A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES”. International Journal of Business and Management Studies, vol. 1, no. 2, 2009, pp. 39-47.
Vancouver Engınkaya E, Ozansoy T, Ozarslan E. A THEORETICAL FRAMEWORK ABOUT HOW ORGANIZATIONS PROMOTE THEIR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES. IJBMS. 2009;1(2):39-47.