THE RELATIONSHIP BETWEEN KNOWLEDGE ASSETS AND ORGANIZATIONAL STRATEGY DEVELOPMENT

Year 2010, Volume: 2 Issue: 2, 65 - 72, 01.12.2010

Rifat Kamasak Murat Yucelen

Abstract

Knowledge assets represent the fount of an organization’s competences and capabilities that are
deemed essential for its growth, competitive advantage and human development. The aim of this
research is to define, within the context of Turkish firms in the both the manufacturing and
services industries, what constitutes a knowledge asset, and to identify any perceived links and
influence between knowledge assets and strategic management. To achieve this, a survey based on
the questionnaire developed by Paul James (2005) was conducted. The research revealed
important insights regarding the perception and mindset of Turkish managers. The most important
knowledge assets were determined as experienced people, ability to learn, know-how, information
technology, human skills, social relations and networks, on-line journals and databases,
intellectual property rights, registered designs, web content, copyrights, organizational
procedures. However, regression analysis found that only experienced people, learning ability,
know-how, information technology and human skills as knowledge assets have significant
relationship and effect on organizational strategy development.

Keywords

Knowledge assets, knowledge management, organizational strategy development

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