ADVENTURE TOURISM MARKETING: A RESEARCH ON THE TOURISTS’ BEHAVIOURS REGARDING TO ADVENTURE TOURISM IN AZERBAIJAN
Abstract
Marketers in tourism industry have to be careful in modern competitive market
while satisfying needs and want of the clients having great expectations, higher
education, requiring high quality service. Hence, the companies offering different
and alternative tourism services will develop the country’s tourism industry.
Azerbaijan has very good opportunities for tourism services, activates and
adventures as the country owns well-constructed tourism infrastructure, beautiful
natural environment and hospitality values. Azerbaijan will get benefit by using
these opportunities. Types of tourism will be differentiated, service supply will be
developed, and alternative tourism fields will be enhanced for economic and
social development of different regions of Azerbaijan.
Adventure tourism is a niche market. Azerbaijan’s natural environment, cultural
diversification allow country to develop tourism’s potential capacity. The rise in interest towards activity- based tourism has allowed many players to enter what is
now a highly specialized and profitable market characterized by enormous variety
of products such as hunting, bird watching trips, cycling trips, canoeing,
hitchhiking, trekking etc.
This study inquired the definitions and marketing requirements of adventure
tourism and also examined how it is perceived by the tourists taking part in.
Besides, this study investigated the effect of demographic, socioeconomic and trip
related characteristics of tourists on the adventure trip types. For this purpose, the
data used in this study was collected from incoming tourists to Azerbaijan. The
results of this study highlight various implications for the future researches in
adventure tourism marketing.
Details
| Other ID | JA86DU68AV |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | February 1, 2017 |
| Published in Issue | Year 2017 Volume: 9 Issue: 1 |