Research Article
BibTex RIS Cite
Year 2018, Volume: 10 Issue: 2, 0 - 0, 31.12.2018

Abstract

References

  • Anderson, K. C., Knight, D. K., Pookulangara, S. & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a Facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773- 779.
  • Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.
  • Bevan-Dye, A.L. (2012). Relationship between self-esteem and Facebook usage amongst black Generation Y students,” African Journal for Physical, Health Education, Recreation and Dance, December (Supplement), 33-49.
  • Bevan-Dye, A.L. & Surujlal, J. (2011). Attitudes towards materialism in sport and materialism tendencies amongst Black Generation Y students. African journal for physical, health education, recreation and dance (Supplement). 1(1), 43-55.
  • Budisantoso, T., Bhati, A., Bradshaw, A., & Tang, C. M. (2016). Hedonic shopping motivation: does it really matter? In Development of Tourism and the Hospitality Industry in Southeast Asia (pp. 51-64). Springer, Singapore.
  • Cardoso, P.R. & Pinto, S.C. (2010). Hedonic and utilitarian shopping motivations among Portuguese young adult consumers. International journal of retail & distribution management, 38(7), 538-558.
  • Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85- 114.
  • Craig, T. P., Fischer, A., & Lorenzo-Arribas, A. (2018). Shopping versus nature? An exploratory study of everyday experiences. Frontiers in psychology, 9, 9. Evans, M., Jamal, A. & Foxall, G. (2009). Consumer behaviour. 2nd ed. Chichester: Wiley.
  • Davis, R., Smith, S. D., & Lang, B. U. (2017). A comparison of online and offline gender and goal directed shopping online. Journal of Retailing and Consumer Services, 38, 118-125.
  • Hair, J.F., Black, W.C., Babin, B.J. & Anderson, R.E. (2010). Multivariate data analysis: a global perspective. 7th ed. Upper Saddle River, NJ: Pearson PrenticeHall.
  • Hirschman, E.C. & Holbrook, M.B. 1982. Hedonic consumption: emerging concepts, methods and propositions. Journal of marketing, 46(3), 92-101.
  • Horváth, C. & Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, 300-310.
  • Hoyer, W.D., MacInnis D.J. & Pieters, R. (2013). Consumer behavior. 6th ed. Mason, OH: South-Western Cengage Learning.
  • Jamal, A., Davies, F., Churdy, F. & Al-Marri, M. (2006). Profiling consumers: a study of Qatari consumers’ shopping motivations. Journal of retailing and consumer services, 13(1), 67-80.
  • Jin, B. & Kim, J. (2003). A typology of Korean discount shoppers: shopping motives, store attributes, and outcomes. International journal of service industry management, 14(4), 396-419.
  • Kang, J. & Park-Poaps, H. (2010). Hedonic and utilitarian shopping motivations of fashion leadership. Journal of Fashion Marketing and Management: An International Journal, 14(2), 312-328.
  • Kempf, D.S. (1999). Attitude formation from product trial: distinct roles of cognition and affect for hedonic and functional products. Psychology & marketing, 16(1), 35-50.
  • Kim, S. (2006). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of shopping centre research, 13(1), 57-79.
  • Malhotra, N.K. (2010). Marketing research. An applied orientation. 6th ed. Upper Saddle River, NJ: Pearson Prentice-Hall.
  • Markert, J. (2004). Demographics of age: generational and cohort confusion. Journal of Current Issues and Research in Advertising, 26(2), 12-25.
  • Pallant, J. (2013). SPSS survival manual. 5h ed. London: Open University Press.
  • Prinsloo, D.A. (2017). Retail trends in a very dynamic South African market. https://www.urbanstudies.co.za/retail-trends-in-a-very-dynamic-south-africanmarket/ Accessed 2018/06/18.
  • Ozen, H. & Kodaz, N. (2012). Utilitarian or hedonic? A cross cultural study in online shopping. Organisations and markets in emerging economies, 3(2), 80-90.
  • Statistics South Africa. (2017). Mid-year population estimates: 2017. Key indicators, Statistical release P0302, 31 July 2017. http://www.statssa.gov.za/publications/P0302/P03022017.pdf Accessed 2018/06/12.
  • To, P., Liao, C. & Lin, T. (2007). Shopping motivations on internet: a study based on utilitarian and hedonic value. Technovation, 27(12), 774-787.
  • Wagner, T. (2007). Shopping motivation revised: a means-end chain analytical perspective. International Journal of Retail and Distribution Management, 35(7), 569-582.
  • Wagner, T. & Rudolph, T. 2010. Towards a hierarchical theory of shopping motivation. Journal of retailing and consumer services, 17(5), 415-429.
  • Yang, K., & Kim, H. Y. (2012). Mobile shopping motivation: an application of multiple discriminant analysis. International Journal of Retail & Distribution Management, 40(10), 778-789.
  • Yim, M. Y. C., Yoo, S. C., Sauer, P. L. & Seo, J. H. (2014). Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores. Journal of the Academy of Marketing Science, 42(5), 528-544.

VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT

Year 2018, Volume: 10 Issue: 2, 0 - 0, 31.12.2018

Abstract

The purpose of this study was to validate hedonic shopping motivations as a fivefactor model in the South African context. While utilitarian shopping motives are
grounded in rational consumption behaviour, hedonic shopping motives refer to
the emotional aspects of shopping, including pleasure, enjoyment and fun. These
hedonic motives are widely viewed as important shopping drivers. Over the years
several different models have been proposed for measuring hedonic shopping
motives. In this study, the model developed by Arnold and Reynolds (2003) and
tested by Cardoso and Pinto (2010) is validated in the South African context. The
Cardoso and Pinto (2010) model comprises the five factors of pleasure and
gratification shopping, social shopping, idea shopping, role shopping and value
shopping. Following the descriptive research design approach, data were collected
using a self-administered questionnaire from a convenience sample of 404
students registered at two selected higher education institutions (HEIs) in the
Gauteng province. The captured data were analysed using Pearson’s ProductMoment correlation, confirmatory factor analysis, internal-consistency reliability,
composite reliability, construct validity and fit indices. According to the findings,
hedonic shopping motivations is a five-factor model comprising pleasure and
gratification shopping, social shopping, idea shopping, role shopping and value
shopping. The model exhibits internal-consistency reliability, composite
reliability and construct validity, in terms of nomological, convergent and
discriminant validity. Furthermore, the goodness-of-fit indices produced by
AMOS suggested a well-fitting model. This empirically-validated model provides
a useful research instrument for measuring and explaining consumers’ hedonic
shopping motivations in the South African context.

References

  • Anderson, K. C., Knight, D. K., Pookulangara, S. & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a Facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773- 779.
  • Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.
  • Bevan-Dye, A.L. (2012). Relationship between self-esteem and Facebook usage amongst black Generation Y students,” African Journal for Physical, Health Education, Recreation and Dance, December (Supplement), 33-49.
  • Bevan-Dye, A.L. & Surujlal, J. (2011). Attitudes towards materialism in sport and materialism tendencies amongst Black Generation Y students. African journal for physical, health education, recreation and dance (Supplement). 1(1), 43-55.
  • Budisantoso, T., Bhati, A., Bradshaw, A., & Tang, C. M. (2016). Hedonic shopping motivation: does it really matter? In Development of Tourism and the Hospitality Industry in Southeast Asia (pp. 51-64). Springer, Singapore.
  • Cardoso, P.R. & Pinto, S.C. (2010). Hedonic and utilitarian shopping motivations among Portuguese young adult consumers. International journal of retail & distribution management, 38(7), 538-558.
  • Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85- 114.
  • Craig, T. P., Fischer, A., & Lorenzo-Arribas, A. (2018). Shopping versus nature? An exploratory study of everyday experiences. Frontiers in psychology, 9, 9. Evans, M., Jamal, A. & Foxall, G. (2009). Consumer behaviour. 2nd ed. Chichester: Wiley.
  • Davis, R., Smith, S. D., & Lang, B. U. (2017). A comparison of online and offline gender and goal directed shopping online. Journal of Retailing and Consumer Services, 38, 118-125.
  • Hair, J.F., Black, W.C., Babin, B.J. & Anderson, R.E. (2010). Multivariate data analysis: a global perspective. 7th ed. Upper Saddle River, NJ: Pearson PrenticeHall.
  • Hirschman, E.C. & Holbrook, M.B. 1982. Hedonic consumption: emerging concepts, methods and propositions. Journal of marketing, 46(3), 92-101.
  • Horváth, C. & Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, 300-310.
  • Hoyer, W.D., MacInnis D.J. & Pieters, R. (2013). Consumer behavior. 6th ed. Mason, OH: South-Western Cengage Learning.
  • Jamal, A., Davies, F., Churdy, F. & Al-Marri, M. (2006). Profiling consumers: a study of Qatari consumers’ shopping motivations. Journal of retailing and consumer services, 13(1), 67-80.
  • Jin, B. & Kim, J. (2003). A typology of Korean discount shoppers: shopping motives, store attributes, and outcomes. International journal of service industry management, 14(4), 396-419.
  • Kang, J. & Park-Poaps, H. (2010). Hedonic and utilitarian shopping motivations of fashion leadership. Journal of Fashion Marketing and Management: An International Journal, 14(2), 312-328.
  • Kempf, D.S. (1999). Attitude formation from product trial: distinct roles of cognition and affect for hedonic and functional products. Psychology & marketing, 16(1), 35-50.
  • Kim, S. (2006). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of shopping centre research, 13(1), 57-79.
  • Malhotra, N.K. (2010). Marketing research. An applied orientation. 6th ed. Upper Saddle River, NJ: Pearson Prentice-Hall.
  • Markert, J. (2004). Demographics of age: generational and cohort confusion. Journal of Current Issues and Research in Advertising, 26(2), 12-25.
  • Pallant, J. (2013). SPSS survival manual. 5h ed. London: Open University Press.
  • Prinsloo, D.A. (2017). Retail trends in a very dynamic South African market. https://www.urbanstudies.co.za/retail-trends-in-a-very-dynamic-south-africanmarket/ Accessed 2018/06/18.
  • Ozen, H. & Kodaz, N. (2012). Utilitarian or hedonic? A cross cultural study in online shopping. Organisations and markets in emerging economies, 3(2), 80-90.
  • Statistics South Africa. (2017). Mid-year population estimates: 2017. Key indicators, Statistical release P0302, 31 July 2017. http://www.statssa.gov.za/publications/P0302/P03022017.pdf Accessed 2018/06/12.
  • To, P., Liao, C. & Lin, T. (2007). Shopping motivations on internet: a study based on utilitarian and hedonic value. Technovation, 27(12), 774-787.
  • Wagner, T. (2007). Shopping motivation revised: a means-end chain analytical perspective. International Journal of Retail and Distribution Management, 35(7), 569-582.
  • Wagner, T. & Rudolph, T. 2010. Towards a hierarchical theory of shopping motivation. Journal of retailing and consumer services, 17(5), 415-429.
  • Yang, K., & Kim, H. Y. (2012). Mobile shopping motivation: an application of multiple discriminant analysis. International Journal of Retail & Distribution Management, 40(10), 778-789.
  • Yim, M. Y. C., Yoo, S. C., Sauer, P. L. & Seo, J. H. (2014). Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores. Journal of the Academy of Marketing Science, 42(5), 528-544.
There are 29 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Riané Cherylise Dalziel This is me

Ayesha Lian Bevan-dye This is me

Publication Date December 31, 2018
Published in Issue Year 2018 Volume: 10 Issue: 2

Cite

APA Dalziel, R. C., & Bevan-dye, A. L. (2018). VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT. International Journal of Business and Management Studies, 10(2).
AMA Dalziel RC, Bevan-dye AL. VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT. IJBMS. December 2018;10(2).
Chicago Dalziel, Riané Cherylise, and Ayesha Lian Bevan-dye. “VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT”. International Journal of Business and Management Studies 10, no. 2 (December 2018).
EndNote Dalziel RC, Bevan-dye AL (December 1, 2018) VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT. International Journal of Business and Management Studies 10 2
IEEE R. C. Dalziel and A. L. Bevan-dye, “VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT”, IJBMS, vol. 10, no. 2, 2018.
ISNAD Dalziel, Riané Cherylise - Bevan-dye, Ayesha Lian. “VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT”. International Journal of Business and Management Studies 10/2 (December 2018).
JAMA Dalziel RC, Bevan-dye AL. VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT. IJBMS. 2018;10.
MLA Dalziel, Riané Cherylise and Ayesha Lian Bevan-dye. “VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT”. International Journal of Business and Management Studies, vol. 10, no. 2, 2018.
Vancouver Dalziel RC, Bevan-dye AL. VALIDATION OF A HEDONIC SHOPPING MOTIVATION MODEL IN THE SOUTH AFRICAN CONTEXT. IJBMS. 2018;10(2).