CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS

Adnan Veysel Ertemel

EN

CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS

Abstract

Digital revolution serves as a competitive advantage to businesses that are able to analyze consumer behavior in order to gain insights for their strategic advantage. After the advent of Internet, the past two decades witnessed generation of vast amount of business data. The amount of data is so huge that traditional database management system approaches falls short of managing and analyzing this data. This paper explores the characteristics of this phenomenon called Big Data together with Analytics as a tool for marketers to gain insights about consumer behavior and hence provide competitive advantage to the businesses. It also discusses some best practices as case studies.

Keywords

References

Eaton C., Deroos D., Deutsch T., Lapis G and P.C. Zikopoulos, (2012), "Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data", Mc Graw-Hill
Evans, James R., and Carl H. Lindner (2012), "Business analytics: the next frontier for decision sciences." Decision Line 43.2 4-6.

Details

Primary Language

English

Subjects

Microeconomics (Other)

Journal Section

Research Article

Authors

Adnan Veysel Ertemel
Türkiye

Publication Date

October 31, 2015

Submission Date

July 8, 2015

Acceptance Date

July 16, 2015

Published in Issue

Year 2015 Volume: 1 Number: 1

IZ

https://izlik.org/JA84LA95YH

Cite

RIS / Bibtex

APA

Ertemel, A. V. (2015). CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS. International Journal of Commerce and Finance, 1(1), 45-51. https://izlik.org/JA84LA95YH

AMA

1.Ertemel AV. CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS. IJCF. 2015;1(1):45-51. https://izlik.org/JA84LA95YH

Chicago

Ertemel, Adnan Veysel. 2015. “CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS”. International Journal of Commerce and Finance 1 (1): 45-51. https://izlik.org/JA84LA95YH.

EndNote

Ertemel AV (October 1, 2015) CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS. International Journal of Commerce and Finance 1 1 45–51.

IEEE

[1]A. V. Ertemel, “CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS”, IJCF, vol. 1, no. 1, pp. 45–51, Oct. 2015, [Online]. Available: https://izlik.org/JA84LA95YH

ISNAD

Ertemel, Adnan Veysel. “CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS”. International Journal of Commerce and Finance 1/1 (October 1, 2015): 45-51. https://izlik.org/JA84LA95YH.

JAMA

1.Ertemel AV. CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS. IJCF. 2015;1:45–51.

MLA

Ertemel, Adnan Veysel. “CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS”. International Journal of Commerce and Finance, vol. 1, no. 1, Oct. 2015, pp. 45-51, https://izlik.org/JA84LA95YH.

Vancouver

1.Adnan Veysel Ertemel. CONSUMER INSIGHT AS COMPETITIVE ADVANTAGE USING BIG DATA AND ANALYTICS. IJCF [Internet]. 2015 Oct. 1;1(1):45-51. Available from: https://izlik.org/JA84LA95YH