Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity

Seungman Lee; Sanghyup Choi; Buom Kim

doi:10.33438/ijdshs.1665880

EN

Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity

Abstract

This study aimed to analyze the importance and performance of various elements of Korea’s relay broadcast of the 2022 FIFA World Cup to assess viewer perceptions and provide guidance for future broadcasting improvements. An online survey was conducted in January 2023 with 490 Korean individuals who had watched the World Cup relay broadcasts. The questionnaire contained 39 items evaluating the importance and performance of 19 broadcasting sub-factors. Data were analyzed using frequency analysis, reliability testing (Cronbach’s α), descriptive statistics, paired t-tests, and Vavra’s revised Importance-Performance Analysis (IPA). Results showed that for 17 out of 19 sub-factors, perceived importance significantly exceeded actual performance (p < .001), suggesting service gaps. No significant difference was found in the sub-factors “impression of the relayer” and “viewer corner participation.” Based on Vavra’s revised IPA, 10 sub-factors were identified as important performance factors, 5 as basic factors, 4 as unimportant performance factors, and none as excitement factors. These findings indicate the need to enhance relayer professionalism and viewer interaction tools. Strategic improvements in key areas can increase satisfaction with sports broadcasting, particularly in large-scale events like the FIFA World Cup and the Olympics.

Keywords

2022 Qatar World Cup , broadcasting , Importance-Performance Analysis , Vavra’s Importance-Performance Analysis , , Viewers

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Details

Primary Language

English

Subjects

Sports Activity Management

Journal Section

Research Article

Authors

Seungman Lee
0000-0002-4572-4753
South Korea

Sanghyup Choi
0009-0002-1520-6864
South Korea

Buom Kim ^*
0009-0000-7486-9858
South Korea

Early Pub Date

July 15, 2025

Publication Date

July 25, 2025

Submission Date

March 26, 2025

Acceptance Date

June 24, 2025

Published in Issue

Year 2025 Volume: 8 Number: 3

DOI

https://doi.org/10.33438/ijdshs.1665880

IZ

https://izlik.org/JA84LW99PY

APA

Lee, S., Choi, S., & Kim, B. (2025). Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity. International Journal of Disabilities Sports and Health Sciences, 8(3), 265-275. https://doi.org/10.33438/ijdshs.1665880

AMA

1.Lee S, Choi S, Kim B. Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity. International Journal of Disabilities Sports &Health Sciences. 2025;8(3):265-275. doi:10.33438/ijdshs.1665880

Chicago

Lee, Seungman, Sanghyup Choi, and Buom Kim. 2025. “Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity”. International Journal of Disabilities Sports and Health Sciences 8 (3): 265-75. https://doi.org/10.33438/ijdshs.1665880.

EndNote

Lee S, Choi S, Kim B (July 1, 2025) Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity. International Journal of Disabilities Sports and Health Sciences 8 3 265–275.

IEEE

[1]S. Lee, S. Choi, and B. Kim, “Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity”, International Journal of Disabilities Sports &Health Sciences, vol. 8, no. 3, pp. 265–275, July 2025, doi: 10.33438/ijdshs.1665880.

ISNAD

Lee, Seungman - Choi, Sanghyup - Kim, Buom. “Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity”. International Journal of Disabilities Sports and Health Sciences 8/3 (July 1, 2025): 265-275. https://doi.org/10.33438/ijdshs.1665880.

JAMA

1.Lee S, Choi S, Kim B. Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity. International Journal of Disabilities Sports &Health Sciences. 2025;8:265–275.

MLA

Lee, Seungman, et al. “Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity”. International Journal of Disabilities Sports and Health Sciences, vol. 8, no. 3, July 2025, pp. 265-7, doi:10.33438/ijdshs.1665880.

Vancouver

1.Seungman Lee, Sanghyup Choi, Buom Kim. Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity. International Journal of Disabilities Sports &Health Sciences. 2025 Jul. 1;8(3):265-7. doi:10.33438/ijdshs.1665880

Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity

Importance-Performance Analysis of Korea’s Relay Broadcast of the 2022 FIFA World Cup : A Sociological Perspective on Media and Culture Identity

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