HOW MARKETING AND CUSTOMERS WILL BE AFFECTED BY CLOUD COMPUTING?

Abstract

Market conditions, developments in industry and information technology, customer demands and globalization affect the marketing trends and related environments. Marketing 1.0 just focus on selling the product by using mass communication tools, while marketing 2.0 is based on the purpose of satisfying the customers and creating the brand loyalty with differentiation efforts in the time of high competitive world. Marketing 3.0 is value centric approach that defines the consumers as a human which are mainly affected by emotional and rational needs besides they can easily interact with each other with communication tools such as social media. At the same time, technological developments affect this process with web 1.0, web 2.0 and web 3.0. Evolution of web technologies provide more interactive, customized, collaborative, focused on individuals, advertising oriented and etc. Besides, the communication developments the new concept called cloud computing is trying to achieve the marketing 3.0 efforts. While examining the cloud computing, it is found out that there are lots of advantages of them related to marketing field such as companies can carry out the marketing campaigns in shorter time and lower price, access the customer data more efficiently, data integration and data mining can be more successful and they can access the marketing software more easily. There are lots of definitions and terminologies related to cloud computing and most of them are confusing. Throughout the research, the definition of cloud computing is going to be examined and this research will cover the concepts of cloud computing and usage examples with the effects on marketing trends and Customer Relationship Management (CRM) tools

Keywords

• Cloud Computing, SFA, CRM, Social Media, Sales Force.

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