EN
WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE
Abstract
The previous researches regarding user and information systems (IS) acceptance focused on users’ acceptance and intention to use of IS. However, it is difficult to explain online eService community’s members who have got different user’s behaviours. Therefore, this study will be performed for two purposes. Firstly, we will classify the members of an eService community by five layers according to consumption and exchange behaviour and social tie and secondly, we will investigate the different motivations that affect to perceive usefulness and intent and continue to use of eService community in five layers of members
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
December 1, 2011
Submission Date
December 1, 2011
Acceptance Date
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Published in Issue
Year 2011 Volume: 3 Number: 2
APA
Lim, J. H., & Lee, H. (2011). WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. International Journal of EBusiness and EGovernment Studies, 3(2), 115-123. https://izlik.org/JA35LN85RH
AMA
1.Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. 2011;3(2):115-123. https://izlik.org/JA35LN85RH
Chicago
Lim, Jae Hoon, and Habin Lee. 2011. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of EBusiness and EGovernment Studies 3 (2): 115-23. https://izlik.org/JA35LN85RH.
EndNote
Lim JH, Lee H (December 1, 2011) WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. International Journal of eBusiness and eGovernment Studies 3 2 115–123.
IEEE
[1]J. H. Lim and H. Lee, “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”, IJEBEG, vol. 3, no. 2, pp. 115–123, Dec. 2011, [Online]. Available: https://izlik.org/JA35LN85RH
ISNAD
Lim, Jae Hoon - Lee, Habin. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of eBusiness and eGovernment Studies 3/2 (December 1, 2011): 115-123. https://izlik.org/JA35LN85RH.
JAMA
1.Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. 2011;3:115–123.
MLA
Lim, Jae Hoon, and Habin Lee. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of EBusiness and EGovernment Studies, vol. 3, no. 2, Dec. 2011, pp. 115-23, https://izlik.org/JA35LN85RH.
Vancouver
1.Jae Hoon Lim, Habin Lee. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG [Internet]. 2011 Dec. 1;3(2):115-23. Available from: https://izlik.org/JA35LN85RH