GOVERNMENTAL MOBILE TECHNOLOGY USAGES DURING PROMOTION EFFORTS OF REACHING THEIR CITIZENS

Abstract

New developments in communication field also affect the services which are closely related to technologies. Electronic government workings which provide services to their citizens are open to new developments. At the same time, the adoption of the state in carrying out their work in the field of mobile technologies by citizens is a revolution. Researchers briefly defined the concept as, "mgovernment" of this approach and can be summarized as the mobility, speed and accessibility with new developments in this field. This approach will take place the e-government concept. Mobile phone penetration rate is 90% in Turkey and m-government applications between government and citizens can support fast and healthy way of communication. The aim of this study is to provide a framework for governmental mobile promotion efforts and focus on new opportunities while reaching government’s citizens with new technologies and mobile applications.

Keywords

• m-government, social advertising, new communication technologies, mobile promotion, mobile communication.

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