Development of value chains is viewed as an effective instrument to provide
decent work opportunities and protect the interest of producers in rural areas.
Rural enterprises have the potential to adopt e-business strategies to meet the
standards required for local, regional, or global markets. E-business practices aim
to mitigate risks often stemming from power imbalances including information
asymmetry across the value chain entities that can influence terms of exchange.
This paper focuses on weavers of Rajouli village famous for Gadwal sarees
originated in Mahabubnagar district in the state of Andhra Pradesh, India. The
study highlights the scope for the rural enterprises to adopt e-Business strategies
and exploring opportunities for pro-producer sustainable value chain development
for decent work.
Other ID | JA26AH73RP |
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Journal Section | Articles |
Authors | |
Publication Date | June 1, 2014 |
Submission Date | June 1, 2014 |
Published in Issue | Year 2014 Volume: 6 Issue: 1 |