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PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Year 2012, Volume: 4 Issue: 2, 1 - 9, 01.12.2012

Caroline Rosie Jeffrey Nasah Minah Japang Goh Say Leng

Abstract

The emergence of e-commerce technologies and rapid global expansions are the trends in today’s modern business landscape. Studies on the integration of e- commerce and firm’s export market strategy and export performance has shown significant results. In relation, further study has been conducted to examine the effects of e-commerce drivers on firm’s export marketing strategy in the export venture market. However, little research has been conducted in developing countries like Malaysia. Therefore, this paper aims to explore the perception of Small and Medium Enterprises (SMEs) in Malaysia particularly in Labuan Federal Territory (F.T.), towards the usage of e-commerce drivers in their export marketing strategy

Keywords

SMEs e-commerce drivers export marketing strategy

References

  • Amit, R. and C. Zott (2001), “Value Creation in E-Business,” Strategic Management Journal, Vol. 22, No. 6–7, pp. 493–520.
  • Bennett, R. (1997), “Export Marketing and the Internet: Experiences of Web Site Use and Perceptions of Export Barriers among UK Businesses,” International Marketing Review, Vol. 14, No. 5, pp.324–44.
  • Devins, D., “Segmenting the SME Market: Survey Indicators,” Paper presented as the 17th ISBA National Conference, pp. 353-62, Sheffield, November 1994.
  • Diamantopoulos, Adamantios (1998), "From the Guest Editor", Journal of International Marketing, Vol. 6, No. 3, pp. 3-6.
  • Gregory, G., Karavdic, M. and Zou, S. (2007), “The Effects of E-commerce Drivers on Export Marketing Strategy,” Journal of International Marketing, Vol. 15, No. 2, pp. 30–57.
  • Hamill, J. (1997), “The Internet and International Marketing,” International Marketing Review, Vol. 14, No. 5, pp. 300–323.
  • Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing and Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, Vol. 60, No. 7, pp. 55–68.
  • Javalgi, R. and Ramsey, R. (2001), “Strategic Issues of E-Commerce as an Alternative Global Distribution System,” International Marketing Review, Vol. 18, No. 4, pp. 376–91.
  • Karavdic, M. and Gregory, G. (2005), “Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model,” Marketing Theory, Vol. 5, No. 1, pp.75–104.
  • Kumar, N., Stern, L. W. and Anderson, J.C. (1993), “Conducting Inter- Organizational Research Using Key Informants,” Academy of Management Journal, Vol. 24, No. 2, pp. 201–233.
  • Lages, L. F., and Montgomery, D. B. (2004), “Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation--Evidence from Small and Medium-Sized Exporters.” European Journal of Marketing, Vol. 38, No. 9-10, pp. 1186-1214.
  • Lages, L. F., and Lages, C. R. (2004), “The STEP scale: A Measure of Short- Term Export Performance Improvement.” Journal of International Marketing, Vol. 12, No. 1, pp. 36−56.
  • Malaysian Statistics Department (2010), Report on the Annual Survey of Manufacturing Industries, http://www.statistics.gov.my [Accessed 23.06.2012] Muhammad Jehangir, Dominic, P.D.D., Naseebullah and Alamgir Khan (2011), “Towards Digital Economy: The Development of ICT and E-Commerce in Malaysia” Modern Applied Science, Vol. 5, No. 2, pp. 171-178.
  • Morgan, R.E. (1997). “Export stimuli and export barriers: Evidence from Empirical Research Studies.” European Business Review, Vol. 97, No. 2, pp. 68- 79.
  • Murray, Y.J., Kotobe, M. and Wildt, R. A. (1995), “Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis,” Journal of International Business Studies, Vol. 26, No. 1, pp. 181–202.
  • Prasad, V.K., Ramamurthy, K. and Naidu, G. M. (2001), “The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance,” Journal of International Marketing, Vol. 9, No. 4, pp. 82–110.
  • Saleh, A.S. and Ndubisi, N.O. (2006), “An Evaluation of SME Development in Malaysia”.International Review of Business Research Papers, Vol. 2, No.1, pp. 1- 14. Samiee,
  • Perspective,”International Marketing Review, Vol. 15, No. 5, pp. 413–26. “Exporting and the Internet: A
  • Conceptual Zou, S. and Stan, S. (1998), “The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997,” International Marketing Review, Vol. 15, No. 5, pp. 333–56.

Year 2012, Volume: 4 Issue: 2, 1 - 9, 01.12.2012

Caroline Rosie Jeffrey Nasah Minah Japang Goh Say Leng

Abstract

References

  • Amit, R. and C. Zott (2001), “Value Creation in E-Business,” Strategic Management Journal, Vol. 22, No. 6–7, pp. 493–520.
  • Bennett, R. (1997), “Export Marketing and the Internet: Experiences of Web Site Use and Perceptions of Export Barriers among UK Businesses,” International Marketing Review, Vol. 14, No. 5, pp.324–44.
  • Devins, D., “Segmenting the SME Market: Survey Indicators,” Paper presented as the 17th ISBA National Conference, pp. 353-62, Sheffield, November 1994.
  • Diamantopoulos, Adamantios (1998), "From the Guest Editor", Journal of International Marketing, Vol. 6, No. 3, pp. 3-6.
  • Gregory, G., Karavdic, M. and Zou, S. (2007), “The Effects of E-commerce Drivers on Export Marketing Strategy,” Journal of International Marketing, Vol. 15, No. 2, pp. 30–57.
  • Hamill, J. (1997), “The Internet and International Marketing,” International Marketing Review, Vol. 14, No. 5, pp. 300–323.
  • Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing and Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, Vol. 60, No. 7, pp. 55–68.
  • Javalgi, R. and Ramsey, R. (2001), “Strategic Issues of E-Commerce as an Alternative Global Distribution System,” International Marketing Review, Vol. 18, No. 4, pp. 376–91.
  • Karavdic, M. and Gregory, G. (2005), “Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model,” Marketing Theory, Vol. 5, No. 1, pp.75–104.
  • Kumar, N., Stern, L. W. and Anderson, J.C. (1993), “Conducting Inter- Organizational Research Using Key Informants,” Academy of Management Journal, Vol. 24, No. 2, pp. 201–233.
  • Lages, L. F., and Montgomery, D. B. (2004), “Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation--Evidence from Small and Medium-Sized Exporters.” European Journal of Marketing, Vol. 38, No. 9-10, pp. 1186-1214.
  • Lages, L. F., and Lages, C. R. (2004), “The STEP scale: A Measure of Short- Term Export Performance Improvement.” Journal of International Marketing, Vol. 12, No. 1, pp. 36−56.
  • Malaysian Statistics Department (2010), Report on the Annual Survey of Manufacturing Industries, http://www.statistics.gov.my [Accessed 23.06.2012] Muhammad Jehangir, Dominic, P.D.D., Naseebullah and Alamgir Khan (2011), “Towards Digital Economy: The Development of ICT and E-Commerce in Malaysia” Modern Applied Science, Vol. 5, No. 2, pp. 171-178.
  • Morgan, R.E. (1997). “Export stimuli and export barriers: Evidence from Empirical Research Studies.” European Business Review, Vol. 97, No. 2, pp. 68- 79.
  • Murray, Y.J., Kotobe, M. and Wildt, R. A. (1995), “Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis,” Journal of International Business Studies, Vol. 26, No. 1, pp. 181–202.
  • Prasad, V.K., Ramamurthy, K. and Naidu, G. M. (2001), “The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance,” Journal of International Marketing, Vol. 9, No. 4, pp. 82–110.
  • Saleh, A.S. and Ndubisi, N.O. (2006), “An Evaluation of SME Development in Malaysia”.International Review of Business Research Papers, Vol. 2, No.1, pp. 1- 14. Samiee,
  • Perspective,”International Marketing Review, Vol. 15, No. 5, pp. 413–26. “Exporting and the Internet: A
  • Conceptual Zou, S. and Stan, S. (1998), “The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997,” International Marketing Review, Vol. 15, No. 5, pp. 333–56.
There are 19 citations in total.

Details

Other ID JA56JB88JC
Journal Section Articles
Authors

Caroline Rosie Jeffrey Nasah This is me

Minah Japang This is me

Goh Say Leng This is me

Publication Date December 1, 2012
Submission Date December 1, 2012
Published in Issue Year 2012 Volume: 4 Issue: 2

Cite

APA Nasah, C. R. . J., Japang, M., & Leng, G. S. (2012). PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). International Journal of EBusiness and EGovernment Studies, 4(2), 1-9.
AMA Nasah CRJ, Japang M, Leng GS. PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). IJEBEG. December 2012;4(2):1-9.
Chicago Nasah, Caroline Rosie Jeffrey, Minah Japang, and Goh Say Leng. “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”. International Journal of EBusiness and EGovernment Studies 4, no. 2 (December 2012): 1-9.
EndNote Nasah CRJ, Japang M, Leng GS (December 1, 2012) PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). International Journal of eBusiness and eGovernment Studies 4 2 1–9.
IEEE C. R. . J. Nasah, M. Japang, and G. S. Leng, “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”, IJEBEG, vol. 4, no. 2, pp. 1–9, 2012.
ISNAD Nasah, Caroline Rosie Jeffrey et al. “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”. International Journal of eBusiness and eGovernment Studies 4/2 (December 2012), 1-9.
JAMA Nasah CRJ, Japang M, Leng GS. PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). IJEBEG. 2012;4:1–9.
MLA Nasah, Caroline Rosie Jeffrey et al. “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”. International Journal of EBusiness and EGovernment Studies, vol. 4, no. 2, 2012, pp. 1-9.
Vancouver Nasah CRJ, Japang M, Leng GS. PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). IJEBEG. 2012;4(2):1-9.